1. What have you learned
from audience feedback?
https://www.youtube.com/
watch?v=aJYvszhvBZ8
2. It was an important part of the process when producing my
promotional package to collate some audience feedback. This would
allow me to ensure that my ideas of what connotations have come
through / what I thought would work well is actually the case.
I have used two different ways to gain some audience feedback
about my promotional package. The first way is through a video
recording of some people from my target audience discussing what
they like / don’t like about my three products.
The second way was through a Facebook group that I created. I
uploaded my music video, print advert and digipak and asked
people from my target audience (18-25 year old women) to comment
on what they liked / disliked about them.
8. Reflection on Audience Feedback
The main comments that came through from my audience
feedback are:
• That the target audience felt that the setting of the music
videos and photos used in the Digipak were suitable and
looked very natural (which links in with the Indie Folk genre).
• That the mise-en-scene in general works well throughout all
three products.
• That there is definite coherence between the three products.
• That there are connotations of vulnerability / naivity
(common in the Indie Folk genre).
• That the promotional package appears professional.
9. What improvements could be
made?
After collecting audience feedback from my target audience,
aspects have been highlighted which I could improve on if I
had another opportunity.
One of these alterations was the colour used in the digipak
and print advert. It was highlighted that if I had made these
paler and less bold, it would cohere more with the music
video.
Another thing I could improve is the white background on
the digipak. This does not cohere with the rest of the
promotional package as the background of the print advert
is a more creamy hue. Therefore, this could have been
altered to ensure that my brand identity would be fully
established and structured.
10. Conclusion
Overall, it is clear that my target audience feels I have been
successful in the creation of my promotional package.
It was extremely important to collect audience feedback
throughout the progression of my coursework because this is what
would be done in the professional industry. It also means that
someone can look at it from an unbiased, more realistic point of
view.
Qualitative feedback allows us to understand the reasons behind
the audience feeling this way, and this is why this would be the
recommended way of collecting audience feedback.
The hypodermic needle theory is that media has a direct,
immediate and powerful effect on its audiences, which is why it is
of upmost importance to ensure the promotional package is
effective.
