Merlin Software's timeshare marketing module is feature-rich, robust and highly interactive making it the ideal partner for today’s timeshare marketer. As timeshare marketing activity changes from being OPC-focused to digital platforms, we asked Merlin’s chief architect, Mike Pnematicatos, if Merlin Software for Enterprise has what it takes to support timeshare marketers.

1. Merlin Software Marketing Module
Ready for a new type of timeshare marketing

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Merlin Software’s timeshare marketing module
For all your marketing activity from OPC to digital marketing – and everything in between.
Merlin
Software

3. What is Merlin’s timeshare marketing module?
Marketing is all about communicating – it is just the medium that
has changed from traditional OPC to digital platforms.
Merlin’s timeshare marketing module allows you to create every
marketing activity you undertake in the software and to track the
responses that you receive to these activities.
Many people think marketing is all about lead generation and
sales.
That’s the end result you are hoping to achieve and Merlin
Marketing tells you what is working and what isn’t.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered

4. What are the top three advantages of Merlin
Software’s timeshare marketing module ?
1. We’re in the cloud, available 365/24/7 and all you need is an
internet connection.
2. We have functionality that no competitor has and it’s all in
one software application. We sometimes look at specialized
marketing software and say to ourselves: “Merlin does that”.
And then we say: “and it also has all the other cool stuff our
clients need all integrated into one single software
application.”
3. We’ve been in this business and know what our clients need.
We don’t just develop software. We’ve been involved for
many years developing, marketing, selling and managing
timeshare properties. We understand the industry.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered
.

5. Timeshare marketing is changing to digital – can
Merlin support this?
Yes we can. Mostly, we can integrate everything with your own
website.
From registration pages with auto email responses (for
marketing) to owners gaining access to their own information,
making payments and booking online directly into Merlin.
And while the owner interactive stuff doesn’t sound like
marketing, actually it is the most important thing when marketing
to be able to tell prospects what YOUR timeshare can do that
your competitors can’t.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered
.

6. How can users further leverage Merlin’s marketing
technology?
There are so many ways.
We recently implemented integration between Merlin and a
telephone auto-dialler system. The auto dialler is preloaded with
numbers to dial and, as each number is dialled and pushed to the
call centre agent, this pops up in the Merlin Agent Desk Top
application giving all the information about the lead being called.
It also allows for updating contact details, selling mini-vacs and
booking tours, collecting immediate payment via credit card and
sending confirmations to the clients.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered

7. How can Merlin Software help resorts meet their
objectives?
Resorts today have some major priorities:
1. How to collect and deal with delinquent owners
2. How to sell or rent out delinquent or repossessed inventory
3. How to reduce costs by allowing owners to service
themselves as much as possible and to do this online on the
resort’s web site
In all of the above Merlin Software has the features to resolve
these priorities.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered

8. Does the Merlin Software customer support and
project management tam understand timeshare
marketing?
We’ve been in this business. We understand timeshare
marketing. But more importantly, we understand modern
marketing methods. That’s the difference we bring to the table.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered
.

9. How long has Merlin Software had a marketing
module?
Merlin in its current form has been providing its marketing
solution since the early 2000’s.
Our full timeshare was launched in 2006.
But we’ve been in timeshare since the very early 1980’s
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered
.

10. What is the future of timeshare marketing?
It depends on where you are in the world.
New markets will focus on introducing the concept to those who
have perhaps not heard about timeshare before. These markets
are becoming fewer and fewer.
Timeshare marketers may find that old tricks still work in
uneducated markets. But it doesn’t take long to realise that in
order to win and stay winning you have to place the consumer
first and provide them with the information that they need to
make an informed purchase decision.
In some markets the focus has shifted away from selling
timeshare as the primary focus and rather doing rentals with
timeshare sales as an option when rental guests come to stay.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered

11. Is 24-hour support available for Merlin Software
timeshare marketing module?
Almost.
It depends on where you are in the world but we have 18 of the
24-hour time zones covered.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered

12. What’s the best feature of the timeshare marketing
module that you believe is under-used?
There’s the Call Centre Agent Desktop or the data mining
communication delivery engine with cascade marketing that
integrates emails with mail shots and telephone calls - and it’s all
automated after it is set up.
The Tour Management module with features too many to
mention including gifting, vouchers and premiums
But I’m going to go with the CRM Case Tracking Module.
It allows you to record the details of every compliment and
complain you receive and to track these through to resolution. It
includes escalation options as well as automated emails with
attachments.
Not many of our clients use this so maybe they don’t get
customer complaints, but if they did then this section of the
Marketing Module would aid them immensely.
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered
.

13. Find out more
If you think Merlin Software’s timeshare marketing
module could provide you with the support and
assistance you need for all your marketing activities,
contact us for a full demonstration:
www.easymerlin.com
Info@quickmerlin.com
View our videos on our YouTube channel here:
https://www.youtube.com/user/MerlinSoftware4VO
Merlin Software timeshare marketing module
From OPC to digital marketing – we have it covered