Media Coursework

1. The layoutof thismagazine coverisorganisedwiththe coverlinesbeingonboththe leftandright
handside and donot overlapontothe image of Florence fromFlorence andthe Machine.The
mastheadisinthe topright handcorner of the cover andstands outovereverythingelseonthe
coveras a resultof the colourand size.
The layoutfollowsthe route of the eye drawingthe view
across the mastheadsotheyrecognise the magazine title andthenthroughacrossthe coverstory.
The route of the eye thenfollowsdownintothe artistsface andthe use of celebrityendorsementis
usedto persuade andencourage the audience tobuythe magazine.The mastheadisina
conventional place because itisthe firstplace the route of the eye looksandis inthe firstthirdof
the cover whichisusuallythe wayinwhichmagazinesare stackedone overthe other,andthe ‘Q’ is
placedhere sothat it will be seenwhenthe magazinesare stackedtogether.The principleof thirds
isusedas the artistsface isdirectly inthe centre of the coverand isdone thiswayto ensure thatit is
inthe route of the eye.The leftside of the page hasmore coverlinesonthan the rightside andthis
isalso to make sure theycan be seenwhenstackedonshelvesandalsoatfirstglance it showswhat
isincludedinthe magazine.

2. The typographyacross thisentire magazine cover,apartfromthe masthead,are sanserif fonts.The
boldtextdrawsthe eye to the mostimportanttextsonthe coversuch as the coverlines.The
mastheadisthe onlypiece of textonthe page that isina serif fontandthisisusedto draw the
attentiontothe magazine title beforeanythingelse. Againthe mastheadisinthe biggestsizedfont
on the page whichimmediatelymakesitstandoutonthe cover first.The majorityof the fontis
capitalisedgivingitanenergeticbutseriousvibe. Sanserif fontsare usedbecause theyconnotea
good,bubblyvibe andthe boldtextsare usedtodraw the eyesto the mostimportantpart of the
page,i.e.the coverlines. The typographyisconventional foranindie rockmusicmagazine asitis
boldand colourful givingitanedge.
The coloursusedin the magazine coverare mostlyred.Redisseenas a unisex coloursothisshows
that the magazine isintendedforbothmenandwomen.The white fontisusedtocontrastagainst
all of the redtexton the cover.Eventhe colour of Florence’shairisa reddy colour,which alsodoes
add more contrast to the white text. The colourof Florence’seyeshadow isadeepblue colour,
whichisalsousedas the colourof the bulletpointsunderneaththe coverlines.
There isonlyone image on the fontcoverof thismagazine andthisimage isof Florence from
‘Florence andthe Machine’.Florence isusedforcelebrityendorsement,asshe isa recognized
celebrityandshe will attractthe audience tothe magazine andthentopurchase the magazine.
Florence isalsousedforaspiration,asshe isa young,attractive female.Female readerswillsee her
and aspire tobe herwhereasmale readerswilljustbe attractedtoher and these will bothpersuade
the audience tobuythe magazine. The shottype that isusedis a close upto show her beautywhich
will make the audience aspiretobe hermore and attract the male audience further.
The language usedonthe frontcoveris excitable,andissurprisingtothe audience,forexamplea
coverline is‘SKILLEXdance geniusornoisygit?’ whichmakesthe audience wanttoreadthe
magazine tofindoutwhichone he finallygetslabelled.Coverlineslike this are frequentlyusedin
magazinessothat itlookslike there are manyexcitingarticles.The mode of addressisinformal
because of wordsincludingsuchas‘heroin’,‘hookers’and‘bastard’.The tone of the magazine is
upbeatthroughthe use of brightcoloursthat contrastagainsteach other.