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subverting proprietary economics

          emma jane hogbin
         emma@hicktech.com
          www.emmajane.net
About this talk
●   In small-town Canada we have seen an increase in the quot;cottage industryquot; as
    retirees cash out of urban centres and move to the country. These micro-
    enterprise businesses often have only the owner (and their partner) as staff.
    Although the businesses offer a huge range of services, they have one thing in
    common--very small budgets.
●   Individually these businesses can rarely afford expert technical support and
    services and as a result they often end up experiencing vendor lock-in in the
    worst possible ways.
●   By combining the idea of a LUG and a Chamber of Commerce, it is possible to
    subvert the proprietary economic model and gain new clients in the process. In
    this presentation Emma Jane Hogbin you show you how to convert
    businesses to FOSS by creating a sustainable, technology focused, business
    network.
●   Pulling from experiences with her own client user group, she will show you
    how to: create self-sufficient clients that still pay you money; manage
    expectations (client budgets and contractor time); attract new clients by
    distinguishing yourself from your competitors; define and achieve success;
    and spread the ethos of free and open source software into the business
    world.
Why this talk?
 The 100 Mile Client Roster.
 Alternatives to B2B discounting.
 Co­opetition is healthy and helps industry.
 FOSS needs to use open business models.
 We are in business to serve.
Give your best service away
         FOR FREE.
my definition of success:
     communities of all kinds are enabled
to maintain vibrant and productive interaction
 using FOSS tools and open business practices
1
my community...
Subverting Proprietary Economics (FSOSS 2008)
Subverting Proprietary Economics (FSOSS 2008)
FAIL
jack o’ lantern: 2040 feet
2
vibrant and productive interaction...
HICK Tech
 is the rural and 
modern technology 
   conference
12,619 hookers
SRSLY
3
using FOSS tools and open 
   business practices ...
documentation 
author
documentation team
Drupal
drupal.org/user/1773




                       Photo: morten.dk
                       Legs: walkah
Subverting Proprietary Economics (FSOSS 2008)
what’s your definition of success?
who are the people in your 
    neighbourhood?
www.gingerpress.com
www.coffinridge.ca
www.trilliumhealingarts.ca
www.memorygardenretreats.com
www.shanejolley.com
www.dickhibma.ca
community.everus.ca
And more 
  businesses are 
coming on board
Identify businesses that ...
                                       1
 ... have growth potential (even if they 
 don’t know it).
 ... can revolutionize an industry.
 ... are already leaders.
   Be a business coach
                                         2
   Choose interesting businesses.
   Encourage radical dreaming.
   Say “no” often.
   Ask lots of questions.
   Help people to develop their story.
Manage expectations
                                   3
 Be clear about “free” and “paid” work.
 Always have time for people that matter.
 Fire annoying clients.
Charge appropriately
                                                       4
 Never discount. Ever. (Not even for not­for­profit organizations.)
 Give things away for free!
 Recognize the value you bring to projects.
Promote self­sufficiency
                                 5
 Training materials
 Free help nights
 Charge for urgent and complicated work.
Give your best service away
         FOR FREE.
SRSLY
Free help nights enable ...
 ... businesses to talk about the software 
 they use with other “technophobes.”
 ... businesses dream bigger.
 ... me to look like a rock star.
 ... me to write fewer small invoices.
What’s your free help night?
Thank you!
emma@hicktech.com
www.hicktech.com

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