1. How to
Reach +250,000 Readers
from a Blog Post
By Emilie Alba
April 1, 2013

2. “One morning, you are
informed by your client
that your blog post got
noticed by a
REGIONAL
NEWSPAPER !”

3. Just a
Content
Strategy …

4. 1- When opportunity knocks, 2-
Answer the door !
should be:
- Inspirational
- Educational
- Informational
3- 4-
Optimize
your content
No Black Hat
Create your own content
-5-
On Social Networks

5. - Case Study -

6. The Opportunity
***
The hotel received
a film-maker,
who made a teaser trailer
for the announcement of
his future short film.
Visual,
Inspirational,
Informational
Content generate
ENGAGEMENT !

7. Own Created
Content
***
Blog posts allow
to generate FRESH
CONTENT, which
informs Google
that your business
is still running !

8. The Online Consumer
Behavior is driven by
EMOTION !!

9. Catchy title
Pun related to French culture
**Keywords**
**Backlinks**
pointing towards the hotel
web pages
Exclusive film-maker’s
introduction by the film
maker himself !
Click to See the Blog Post !

10. CONTENT and
ENGAGEMENT
should reflect your brand’s
PERSONALITY !!

11. Optimize Social Media Sharing !
Catchy post
+ keywords
+ location
Backlinks
pointing
towards the
hotel’s blog
Special
“congratulations”
message to the film-
maker from the hotel.
Click to See the Page !

12. Twitter Page Here !
G+ Page Here !
**Photo**
**Backlinks**
# - Keywords on Twitter
@ - Twitter Profiles

14. After spotting the blog post,
the regional newspaper La Dépêche
interviewed the film-maker, and wrote
this article… in which Le Grand Balcon
Hotel is mentioned many times !
La Dépêche
= 771,000 Readers
Mentions of Le Grand Balcon Hotel
Read the French Article !

15. March 20, 2013
Logged off from Gmail account
1st page
The hotel has gained
visibility under
additional keywords

16. You Need to Learn More
@emilie_alba
@futuremkrs
Market My Room
Future Makers
By Emilie Alba
@emilie_alba