Matt Teske, Founder and CEO at Chargeway gave this presentation at Forth's Utility Working Group webinar on September 5, 2019.

1. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019
Electric Fuel Simplified
Forth Webinar - Sept 2019
Presented by: Matt Teske
Chargeway LLC

2. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
What is Chargeway?
Chargeway® is a software platform, mobile app and
marketing communication solution for the electric car
industry designed to simplify and improve the
customer experience with “electric fuel”. Using colors
and numbers, Chargeway® creates a language for
charging plug and power options offering industry
stakeholders and consumers an easier way to
understand and enjoy how electric cars are fueled.
• Simplifies consumer & dealer education
• Translates into multiple languages
• Connects EV stakeholder messaging
• A competitive narrative and solution for
electric fuel compared to gasoline
Example: the Chevrolet Bolt EV uses GREEN charging stations
with a maximum charging capability of Level 4.

3. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Current Programs and Partners

4. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019 4
The Question

5. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
OEMs Dealers
Policy
Makers
Gas
Stations
Oil
Companies
Charging
Stations
Electric
Utilities
How do we communicate charging?

6. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Goal: Create awareness and demand for the unknown product,
“electric fuel”, coordinating with consumer facing EV stakeholders.
OEMs Auto
Dealers
Policy
Makers
Charging
Stations
Consumer Engagement
Electric
Utilities

7. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019 7
The Utility Strategy

8. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Consistent utility strategy and tools that simplifies “electric fuel”
1. Awareness
Utility marketing to
create awareness
about electric fuel
2. Purchase
Dealer sales and
training tool that
reinforces strategy
3. Ownership
Consumer tool for
every EV brand
simplifying electric fuel
4. Experience
Easy to visualize
fuel branding at
every station

9. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Marketing and consulting
services for B2C campaigns
Strategy Software
Consumer facing mobile app
targeted to driver experience
Hardware
Showroom and public
engagement sales tools
Branding
Consistent station power and
connector visual identity

10. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019 10
The Dealership Solution

11. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
• Software/hardware platform for dealerships
• 43” capacitive touchscreen
• 24/7 sales tool for sales associates
• Modernizes shopping experience
• Branding for utilities in dealerships
• Make/Model specific sales interface
• Introduces consumers to “electric fuel” and
software solution at the point of sale
Chargeway®
Beacon

12. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Charging Station Map Charging Timer Trip Planner
Help drivers see “electric fuel” Learn how to use “electric fuel” See how to trust “electric fuel”

13. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Incentive Info Fuel Cost Home Charging

14. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019 14
The Driver Solution

15. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
• Mobile education and driver support tool
• Connects drivers to dealership sales experience
• Colors are plug type, Numbers are power levels
• Helps drivers visualize their cars fueling options
• Includes charge time estimator and trip planner
• White label and licensing available
Chargeway® App

16. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Result: Personalized “electric fuel” experience for every EV brand & driver

17. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019
The Fueling Experience

18. Electric Fuel SimplifiedChargeway, LLC Sept 2019
Copyright © 2019 | Chargeway® | All Rights Reserved.
Charging Station
Labels
Chargeway® deploys station labeling on all
utility managed charging locations consistent
with utility marketing and dealership sales
experience.
Station labeling creates the final way finder
for educated consumers and create
confidence in the consistent messaging used
by utilities and partner auto dealers.

19. Chargeway, LLC Electric Fuel Simplified
Copyright © 2019 | Chargeway® | All Rights Reserved.
Sept 2019
Matt Teske
Founder / CEO
matt@chargeway.net
661.492.1727
www.chargeway.net
Portland, OR USA
Thank You