1.
Media, digital innovation & change
management
Alexandre Michelin (General Manager, MSN EMEA)
Emmanuel Fraysse (Business Unit Manager, Infopro Digital)
Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse

2.
Alexandre Michelin : media top executive
• Executive with 20+ years in entertainment Industry, from
audiovisual and television industries to the internet (Paris
Première, Canal +, Canal Satellite, France 5, …)
• International Interactive Emmy Award winner in 2006 for the best
interactive show
• Since 2006 President of the Diversity commission of the CNC
(National Center of Cinema)
• Skills : Content Programming, Development, Change
Management
• Current job position : General Manager for MSN Europe &
Executive Producer for MSN EMEA :
www.msn.fr, www.msn.de, www.msn.co.uk, …
• Lecturer : Sciences Po, Université Paris Sorbonne, …
Get connected !
– http://www.facebook.com/alexandre.michelin123
– https://twitter.com/alexanmic
– http://pinterest.com/alexmichelin/
– fr.linkedin.com/in/alexandremichelin
– alexmich@microsoft.com
Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse

3.
Emmanuel Fraysse : intrapreneur & author
• Professional digital native with 13+ years in the digital industry (start-ups, MSN,
UsineNouvelle.com, …)
• Skills : Techno-Marketing, Business Development, Change Management
• Current job position : MaVoiture Unit Manager at Infopro Communications
• Sites :
www.reparmax.com
2 shopping sites (soon)
• Author :
– Facebook, Twitter et le web social : les nouvelles opportunités
de business (2010, 2nd edition)
– Promouvoir votre site web (2001)
• Lecturer : Sciences Po, Université Paris X Nanterre
Get connected !
– http://www.facebook.com/emmanuel.fraysse
– https://twitter.com/manufraysse
– http://fr.slideshare.net/emmanuelfraysse/
– http://fr.linkedin.com/pub/emmanuel-fraysse/
– efraysse@gmail.com
Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse

4.
The course, in a nutshell
Assessment criteria :
• Individual work (50%): book review, involvement, contribution and ideas sharing
• Collaborative work (50%): media review & strategic recommendation
commissioned by a media partner
Course workload :
Every student will have to work on 3 topics:
• Individual work: book review (10 min presentation + 10 min debate)
• Media review (2 student group, 10 min presentation + 20 min debate)
• Strategic recommendation commissioned by a media partner with a board of
professionals (5 student group, 15 min presentation + 10 min debate)
Course FB group : Digital Innovation & change management
http://www.facebook.com/groups/147660378706739/
Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse

5.
Now, it’s your turn
What about you ?
Media, digital innovation & change management – Alexandre Michelin & Emmanuel Fraysse