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Is This the End of Social Media?

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Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.

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Is This the End of Social Media?

  1. 1. Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
  2. 2. Raise your hand if social media is your sole focus #9community
  3. 3. The Social Media Editor is Dead     #9community
  4. 4. Fortune 500 on Social Media     #9community Platform Percent of Adoption Twitter 77% Facebook 70% Blog 34%
  5. 5. Social Media Manager Grows Up
  6. 6. P A I D O w n e d E a r n e d#9community
  7. 7. Social Media Disrupts Silos Content Marketing Email Marketing Display Ads Mobile Marketing Search Marketing #9community
  8. 8. Social Media Skillset THEN •  An afterthought, unplanned cost •  Prove worth, get program started •  A “digital native” understanding social media, not how it complements marketing •  Weak measurement program – if any #9community
  9. 9. Social Media Skillset NOW •  A strategic forethought, an investment •  Focused on seamless integration across company •  Broader perspective understands how social interacts with the business, and marketing •  Measuring against business goals, using social data for non-social application #9community
  10. 10. Social Media = Invisible
  11. 11. Group Discussion •  Introduce yourself, your role •  How are you integrating social media in your company? •  Is business adoption of social media low, medium or high? #9community
  12. 12. Stay Connected @empowermm @phfagency @twiegert @prblog #9community