1. How did you attract/address your
audience?

2. • I firstly conducted some market
research using surveys to collect the
data. One of my main questions was
what colours did they associated with
the rock genre. The answers mostly
consisted of red, black, white.
Because of this, I used red, black and
white as the colour scheme of the
front page, contents page and double
page spread. From my research I also
found what people wanted featured
in a music magazine, and found they
wanted to read interviews with
artists, so I made sure to put this on
my contents page.
• I also found the price people were
willing to pay, £2.20, and set it to
that. The most important factor of
attracting the target audience was the
image on the front cover.
• My technical codes for the magazine
had to be right to attract the right
audience. These were things such as
language, mise-en-scene, colour
schemes, images, fonts and layouts. I
chose to use a question and answer
format when interviewing my artist as
it gives a more personal, relaxed feel
to it. This is what my readers would
want as they are young and looking
for a fun, chilled out article to read.

3. Uses and Gratifications
• My magazine provided information for
readers about upcoming events, tours
and festivals they may want to visit. It also
informed them on the best new artists
and albums and their release dates and
tours.
• My magazine was a way in which readers
could find their own personal identity
through identifying with their role models
and the good example they provide. This
is very important for my target audience
of teenage girls who many are at a period
of confusion in their lives looking for
guidance.
• My magazine was also a means for
entertainment, in which teenagers could
find enjoyment and escape from their
lives. They could do this through the
interesting images, and fun interviews.
The magazine is also an inspirational
method for teenagers as many of the
target market are involved in music, the
magazine furthers that interest.
• Readers are able to identify with
musicians featured and other readers
who are all interested in rock music and
other things associated with it. My
magazine can be something readers can
share with their friends and interact
around.