1.
EMU & SRC Campus Consultation Process
Presentation
May 3 - 4, 2010

2.
AGENDA
 Process
 Focus Groups
 Survey Results
 Demand Programming
 Summary of Findings
 Next Steps
 Q&A

3.
PROCESS
 Assess Needs of EMU & SRC Within Oregon 2020
Vision
 Broad Outreach to Campus Community During
2010
 Conceptualize Solutions for Improvements
– Qualitative & Quantitative Analyses
– Listen, Analyze, Report, Repeat
 More Information Gathering this Fall
 Final Recommendations December 2010

4.
FOCUS GROUPS
 Approximately 100 Participants in Focus Groups Held Feb.15th –
17th, 2010
 Academics, Legacy, Environment, and Diversity Draw Students
and Employees to UO
 Experience Met Most Expectations
 EMU has Great Location Central to Campus, but it is Not Always
Inviting, and Difficult to Navigate
 Many Opportunities to Improve:
 Lounges / Spaces to Study and Socialize
 Expanded Food Options with Local / Sustainable Focus
 Activity Spaces (Indoor & Outdoor)
 Late-Night Activities
 Participants Wanted an Active, Vibrant Campus “Living Room”

5.
FOCUS GROUPS
 SRC is Heavily Utilized by Students, and Employees Would
Like Great Access As Well
 Facility is Often Overcrowded and Impacted by General
Users and Instructional Courses.
 Several Way Finding Issues Discussed
 Areas to Improve:
 More Activity Space Overall
 Specialized Group Fitness Spaces
 Social Amenities (Juice Bar, Lounge, Spa)
 More Accessible (Physically and Aesthetically) Facilities and
Equipment
 Expanded Outdoor Programs and Spaces

6.
SURVEY RESULTS
 Needs Assessment Survey
 Emailed to Every Student, Staff, and Faculty Member
 6,700 Surveys Were Started
 5,706 Completed Surveys
 4,553 Students (20.5% Participation)
 1,153 Employees (25.5% Participation)
 +/- 1.5% Margin of Error for Student Sample
 +/- 2.9% Margin of Error for Employee Sample

7.
SURVEY ANALYSIS
Demographics - Students
Q. 178 What is your age?
Q. 178 What is your age?
(All respondents, n= 4,538)
60%
(All respondents, n= 4,538)
60% 52%
50% 52%
50%
40%
40%
30% 26%
30% 26%
20%
13%
20%
10% 13% 7%
10% 0% 7% 1% 1% 0%
0% 0% 1% 1% 0%
0% Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 60 or
Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 older
60 or
older
B&D Survey University
B&D Survey University

8.
SURVEY ANALYSIS
Erb Memorial Union - Students
Q. 16 How often do you typically visit the Erb Memorial
Q. 16 How often do you typically visit the Erb Memorial
Union?
Union?
(All respondents, n= 5,010)
(All respondents, n= 5,010)
40% 34%
40%
35% 34%
35%
30% 26%
30%
25% 26%
19%
25%
20% 19% 16%
20%
15% 16%
15%
10% 5%
10%
5% 5%
5%
0%
0%
Never Less than once Once per week 2 - 4 times per 5 or more
Never Less than once Once per week 2 - 4 week per
per week times 5 or more
times per
per week week times per
week
week

9.
SURVEY ANALYSIS
Erb Memorial Union - Students
Q. 18 How long do you typically use the Erb Memorial
Q. 18 How long Union when you use the Erb Memorial
do you typically visit?
Union when you visit?
(All respondents, n= 4,760)
40%
(All respondents, n= 4,760)
34%
35%
40% 34%
30%
35% 25%
25%
30% 25%
20%
25% 13%
13%
15%
20% 8%
10% 13% 13% 7%
15% 8%
5%
10% 7%
0%
5%
0% Less than 5 5 - 30 30 minutes - About 1 1 - 2 hours More than 2
minutes
Less than 5 minutes
5 - 30 30 1 hour -
minutes hour
About 1 hours
1 - 2 hours More than 2
(just pass
minutes minutes 1 hour hour hours
through)
(just pass
through)

10.
SURVEY ANALYSIS
Erb Memorial Union
Main reason to visit the EMU
Students Employees
To Get Something to Eat (69%) To Attend a Meeting (76%)
To Study (41%) To Get Something to Eat (74%)
To Go to the Post Office (40%) To Go to the Post Office (64%)
To Meet Friends (38%) To Attend an Event (45%)
To Attend a Meeting (31%) To Meet a Colleague (27%)
To Attend an Event (30%) To Go to the UO Ticket Office (23%)
To Go to the Computer Lab (24%) To Go to the Copy Center (16%)
To Go to the UO Ticket Office (23%) Other (11%)
To Relax and Hang Out (22%) To Relax and Hang Out (9%)
To Use the Craft Center (10%) To Use the Craft Center (9%)

11.
SURVEY ANALYSIS
Erb Memorial Union - Students
Q. 21 Please indicate the reasons you do not visit the Erb Memorial
Q. 21 Please indicate the reasons you do not visit the Erb Memorial
Union more often: (Check all that apply)
Union more often: (Check all that apply)
(All respondents, n= 1,509)
(All respondents, n= 1,509)
Friends do not visit the Erb Memorial Union 39%
Friends do not visit the Erb Memorial Union 39%
Not aware of programs and activities offered 32%
Not aware of programs and activities offered 32%
Building is difficult to navigate/hard to find spaces 31%
Building is difficult to navigate/hard to find spaces 31%
None of the Erb Memorial Union's … 27%
None of the Erb Memorial Union's … 27%
Lack of convenient parking 23%
Lack of convenient parking 23%
Lack of comfortable places to relax 22%
Lack of comfortable places to relax 22%
Building is too crowded 22%
Building is too crowded 22%
Location is not convenient 20%
Location is not convenient 20%
There is nothing fun to do at the Erb Memorial … 18%
There is nothing fun to do at the Erb Memorial … 18%
Lack of variety and quality of services 17%
Lack of variety and quality of services 17%
0% 5% 10% 15% 20% 25% 30% 35% 40%
0% 5% 10% 15% 20% 25% 30% 35% 40%

12.
SURVEY ANALYSIS
Erb Memorial Union
Most Desired Future Programs and Services
Students Employees
Student Services Suite (44%) Art Gallery (47%)
Computing Center (43%) Information Center (36%)
Student Organization Offices (32%) Arts/Crafts Area (33%)
Arts/Crafts Area (29%) Parking Services Office (30%)
Art Gallery (27%) Other (26%)
Email Kiosks (20%) Visitors Center (22%)
Information Center (19%) Email Kiosks (14%)
Parking Services Office (12%)
Other (8%)
Visitors Center (6%)

13.
SURVEY ANALYSIS
Erb Memorial Union
Most Desired Future Retail
Students Employees
ATM Machines (46%) Post Office (57%)
Coffee House (42%) Coffee House (44%)
Post Office (38%) ATM Machines (41%)
Pub (35%) Bookstore (37%)
Bookstore (34%) Pub (25%)
Convenience/Food Store (23%) Bank/Credit Union (19%)
Copy/Printing Center (16%) Card/Gift Shop (17%)
Bank/Credit Union (15%) Convenience/Food Store (14%)
Computer/Technology Store (11%) Upscale Restaurant (12%)
Upscale Restaurant (9%) Copy/Printing Center (7%)

14.
SURVEY ANALYSIS
Erb Memorial Union - Students
Q. 61 What types of social/entertainment spaces would you utilize
Q. 61 What types ofnew Erb Memorial Union? (Check top 3) utilize
the most in a social/entertainment spaces would you
the most in a(All respondents, n= 4,720) (Check top 3)
new Erb Memorial Union?
(All respondents, n= 4,720)
Movie theater/performance hall 47%
Movie theater/performance hall
Shaded patios and outdoor seating area 45%47%
Shaded patios and outdoor seatingalley
Bowling area 39% 45%
Bowling alley
Live entertainment area 29% 39%
Live entertainment club
Nightclub/dance area 22% 29%
Nightclub/dance club
Outdoor water features 18% 22%
Outdoor water features
Large screen TV lounge 18%
17%
Outdoor performancelounge
Large screen TV space 17%
17%
Outdoor performance room
Billiards/game space 17%
16%
Billiards/game room
Video gaming lounge 10% 16%
Video gaming lounge
Table tennis 10%
10%
Table Other
tennis 3% 10%
Other 3%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

15.
SURVEY ANALYSIS
Erb Memorial Union - Students
Q. 63 If the University of Oregon improves the Erb
Q. 63 If the University of Oregon improves the Erb
Memorial Union to better meet your needs, how often
Memorial Union to better meet your needs, how often
would you use it?
would you use it?
(All respondents, n= 4,709)
(All respondents, n= 4,709)
60%
60%
50%
50%
48%
48%
40%
40%
30%
30% 34%
34%
20%
20%
10%
10% 5% 13%
1%
1% 5% 13%
0%
0%
Never
Never Less than once Once per week 2 --4 times per
Less than once Once per week 2 4 times per 5 or more
5 or more
per week
per week week
week times per week
times per week

16.
SURVEY ANALYSIS
Erb Memorial Union
Students Employees
Q. 65 How high of a priority should University of Oregon place
Q. 65 How high of a priority should University of Oregon place
on improving the Erb Memorial Union? Q. 65 How high a priority should University of Oregon place on
Q. 65 How high a priority should University of Oregon place on
on improving the Erb Memorial Union?
(All respondents, n= 4,695) improving the Erb Memorial Union?
improving the Erb Memorial Union?
(All respondents, n= 4,695) (All respondents, n= 1,216)
(All respondents, n= 1,216)
4% 2% 13%
13% 4% 2% 5% 1%
5% 1% 15%
13% 15%
13% 13%
13%
24%
24%
25%
25%
45%
40%
40%
45%
Very high priority High priority Moderate priority
Very high priority High priority Moderate priority Very high priority
Very high priority High priority
High priority Moderate priority
Moderate priority
Low priority Very low priority No priority at all
Low priority Very low priority No priority at all Low priority
Low priority Very low priority
Very low priority No priority at all
No priority at all

17.
SURVEY ANALYSIS
Student Recreation Center – Students
Q. 78 Where do you currently participate in recreation,
Q. 78 Where do you currently participate in recreation,
sports, and fitness activities (indoor and outdoor)?
sports, and fitness activities (indoor and outdoor)?
(All respondents, n= 4,678)
(All respondents, n= 4,678)
60%
60% 52%
52%
50%
50%
40%
40%
27%
30% 27%
30%
20% 16%
20% 16%
10% 5%
10% 5%
0%
0%
Exclusively on- Exclusively off- Both on- and off- I do not participate
Exclusively on- Exclusively off- Both on- and off- I do not participate
campus campus campus
campus campus campus

18.
SURVEY ANALYSIS
Student Recreation Center – Students
Q. 79-87 How important are the following reasons to you, for not pursuing
recreation, sports, and fitness activities on campus (indoor and outdoor)?
(SELECT ONE for each reason)
On-campus recreational facilities are too crowded 35% 43%
Parking is not convenient 25% 23%
Facilities and programs are not available at… 14% 33%
I am uncomfortable with the social climate 13% 27%
The facilities most convenient to me are uninviting 7% 23%
My preferred activities cost too much 8% 22%
The activities that I am interested in are not available … 8% 20%
The current on-campus facilities are not conveniently … 5% 14%
Other 5% 6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Very important Important

19.
SURVEY ANALYSIS
Student Recreation Center – Students
Q. 94-103 How satisfied are you with each of the following aspects of
the existing recreation, sports, and fitness facilities on campus?
(Please SELECT ONE per aspect)
Convenience of location 31% 45%
Convenience of hours 25% 43%
Quality of services 19% 48%
Facility staff/instructors 20% 44%
Condition/appearance of building 20% 45%
Ability to find your way around the facility 17% 46%
Variety of services and activities 20% 44%
Availability of services and activities 15% 43%
Cost of services 18% 33%
Availability of parking 4% 10%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Very satisfied Satisfied

20.
SURVEY ANALYSIS
Student Recreation Center – Students
Q. 108-119 Compared to your current usage, how much more would you use
on-campus recreation, sports and fitness facilities if the improvements listed
below were made?
If facilities and equipment were always available 41% 30%
If a wider variety of facilities and equipment were… 24% 33%
If more non-credit instructional classes were offered 29% 26%
If facilities and equipment were of better quality 15% 30%
If a juice bar or healthy food options were available 20% 24%
If more wellness programs were offered 17% 24%
If parking were more available 22% 19%
If facilities were more conveniently located 14% 22%
If quality social spaces were offered 11% 19%
If more outdoor field space with aftificial turf and … 12% 17%
If additional family programming were offered 5% 7%
If short term child care was offered 4% 6%
0% 10% 20% 30% 40% 50% 60% 70% 80%
A lot more More

21.
SURVEY ANALYSIS
Student Recreation Center
Students Employees
Q. 165 How high of a priority do you feel improved recreation,
Q. 165 How high of afacilities should be for the University of
sports, and fitness priority do you feel improved recreation, Q. 165 How high of a priority do you feel improved recreation,
Q. 165 How high of a priority do you feel improved recreation,
sports, and fitness facilities should be for the University of
Oregon? sports, and fitness facilities should be for the University of
sports, and fitness facilities should be for the University of
Oregon?
(All respondents, n= 4,551) Oregon?
Oregon?
(All respondents, n= 4,551) (All respondents, n= 1,150)
(All respondents, n= 1,150)
7%
7% 24% 6%
6%
13% 19%
19%
13% 24% 11%
11%
30%
30% 27% 28%
28%
35%
35%
27%
Very high High Medium Low Very low
Very high High Medium Low Very low Very high
Very high High
High Medium
Medium Low
Low Very low
Very low

22.
SURVEY ANALYSIS
Student Recreation Center – Employees
Q78. Where do you currently participate in recreation,
sports, and fitness activities (indoor and outdoor)?
60% 53%
50%
38%
40%
30%
20%
10% 4% 5%
0%
Exclusively on- Exclusively off- Both on- and off- I do not participate
campus campus campus

23.
SURVEY ANALYSIS
Student Recreation Center – Employees
Q. 79-87 How important are the following reasons to you, for not pursuing
recreation, sports, and fitness activities on campus (indoor and outdoor)? (SELECT
ONE for each reason) -
On-campus recreational facilities are too crowded
On-campus recreational facilities are too crowded 34% 37%
Facilities and programs are not available at convenient …
Facilities and programs are not available at convenient times 23% 34%
Parking is not convenient
Parking is not convenient 26% 20%
I am uncomfortable with the social climate
I am uncomfortable with the social climate 16% 28%
My preferred activities cost costmuchmuch
My preferred activities too too 15% 23%
The facilities most convenient to me are uninviting
The facilities most convenient to me are uninviting 9% 21%
The activities that I am interested in are not available on-…
The activities that I am interested in are not available on-campus 9% 19%
The current on-campus facilities are not conveniently …
The current on-campus facilities are not conveniently located 6% 12%
Other
Other 10% 5%
0%
0% 10%
10% 20% 30% 30% 50% 60% 50% 80% 90% 100%
20%
40% 40%
70% 60% 70% 80%
Very important Important NeitherVery important unimportant
important nor Important Unimportant Very unimportant

24.
SURVEY ANALYSIS
Student Recreation Center – Employees
Q. 94-103 How satisfied are you with each of the following aspects of the existing
recreation, sports, and fitness facilities on campus? (Please SELECT ONE per
aspect)
Convenience of location
Convenience of location 21% 26%
Condition/appearance of building
Condition/appearance of building 12% 28%
Quality of services 7%
Quality of services 30%
Facility staff/instructors
Facility staff/instructors 12% 24%
Ability to find your way way around the facility
Ability to find your around the facility 10% 24%
Variety of services and activities 6%
Variety of services and activities 27%
Convenience of hourshours
Convenience of 13% 18%
Availability of services and activities
Availability of services and activities 3% 28%
Cost of services
Cost of services 6% 21%
Availability of parking
Availability of parking 2% 4%
0% 0% 5% 10% 10%
20% 15%
30% 40%
20% 50%
25% 60% 70% 80%40%
30% 35% 90% 45%
100% 50%
Very satisfied Satisfied Neutral satisfied
Very Dissatisfied
Satisfied Very dissatisfied Not familiar

25.
SURVEY ANALYSIS
Student Recreation Center – Employees
Q. 108-119 Compared to your current usage, how much more would you use on-
campus recreation, sports and fitness facilities if the improvements listed below
were made?
If facilities and equipment were always available 23% 27%
If more non-credit instructional classes were offered 20% 25%
If parking were more available 20% 17%
If a wider variety of facilities and equipment were … 10% 23%
If more wellness programs were offered 10% 20%
If facilities and equipment were of better quality 6% 18%
If additional family programming were offered 11% 13%
If a juice bar or healthy food options were available 7% 15%
If facilities were more conveniently located 7% 14%
If short term child care was offered 7% 6%
If quality social spaces were offered 3% 9%
If more outdoor field space with aftificial turf and lights … 4% 7%
0% 10% 20% 30% 40% 50% 60%
A lot more More

26.
SURVEY ANALYSIS
Impact - Students
Q168-177. To what extent do you feel improvements to the Erb Memorial
Union and Student Recreation Center would have an impact on the
following?
Increase time students spend on campus 86%
Improve the quality of life at the University of … 85%
Increase student employment opportunities 81%
Enhance the campus community 81%
Make the University of Oregon more desirable 78%
Reduce stress 76%
Attract more students to the University of Oregon 74%
Make living on-campus more desirable 72%
Retain more students at the University of Oregon 56%
Retain faculty/staff at the University of Oregon 49%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

27.
SURVEY ANALYSIS
Impact – Employees
Q168-177. To what extent do you feel improvements to the Erb Memorial
Union and Student Recreation Center would have an impact on the
following?
Improve the quality of life at the University of Oregon 40% 45%
Enhance the campus community 38% 44%
Make living on-campus more desirable 36% 44%
Increase time students spend on campus 32% 49%
Make the University of Oregon more desirable 30% 47%
Increase student employment opportunities 28% 47%
Reduce stress 35% 40%
Attract more students to the University of Oregon 25% 45%
Retain more students at the University of Oregon 16% 41%
Retain faculty/staff at the University of Oregon 16% 33%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Significant impact Moderate impact

28.
DEMAND PROGRAMMING
• Specific Space Demand to be Developed Based on
Survey Data
• Demand Projections Will Account for Frequency of Space
Use and Peak Usage Times
• Projections to be Based on Campus Enrollment &
Employment Totals
• Existing Space Will be Compared to Projections to
Determine Where Surpluses or Deficits Exist

29.
DEMAND PROGRAMMING
EMU Activity Ranked by Demand - Students EMU Activity Ranked by Demand - Employees
1 Quiet Study Lounge 1 Coffee House
2 Coffee House 2 Food Service - Lunch
3 Food Service - Lunch 3 Bookstore
4 Computer Lab 4 Convenience Store
5 Informal Lounge / Gathering 5 Grab and Go - Lunch
6 Convenience Store 6 Informal Lounge / Gathering
7 Bookstore 7 Food Service - Breakfast
8 Grab and Go - Lunch 8 Grab and Go - Breakfast
9 Bowling Alley 9 Copy/Print Center
10 Small Group Study Rooms 10 Theater / Auditorium
11 Copy/Print Center 11 Small Group Study Rooms
12 Grab and Go - Breakfast 12 Multipurpose Ballroom
13 Food Service - Breakfast 13 Food Service - Dinner
14 Theater / Auditorium 14 Bowling Alley
15 Games / Informal Recreation 15 Grab and Go - Dinner
16 Food Service - Dinner 16 Computer Lab
17 Grab and Go - Dinner 17 Games / Informal Recreation
18 Multipurpose Ballroom 18 Quiet Study Lounge

30.
DEMAND PROGRAMMING
SRC Activity Ranked by Demand - Students SRC Activity Ranked by Demand - Employees
1 Cardio Equipment 1 Cardio Equipment
2 Free Weights 2 Weight Machines
3 Weight Machines 3 Free Weights
4 Group Fitness 4 Indoor Jogging / Walking
5 Mind-Body Instructional Classes 5 Mind-Body Instructional Classes
6 Indoor Jogging / Walking 6 Group Fitness
7 Recreational Swimming 7 Lap Swimming
8 Lap Swimming 8 Water Aerobics
9 Indoor Basketball 9 Recreational Swimming
10 Rock Wall Climbing 10 Martial Arts
11 Martial Arts 11 Indoor Tennis
12 Water Aerobics 12 Racquetball
13 Indoor Tennis 13 Rock Wall Climbing
14 Outdoor Soccer 14 Outdoor Tennis
15 Outdoor Tennis 15 Indoor Basketball
16 Outdoor Basketball 16 Badminton
17 Indoor Soccer 17 Squash
18 Volleyball 18 Roller / Floor Hockey
19 Racquetball 19 Indoor Soccer
20 Badminton 20 Volleyball
21 Roller / Floor Hockey 21 Outdoor Soccer
22 Squash 22 Outdoor Basketball

31.
SUMMARY OF FINDINGS
 Sustainability is Very Important
 EMU is perceived as primarily a service center,
rather than a program centered building
– Crafts Center and Club Sports Center are viewed
positively
 EMU is not associated with providing
“something to do all the time”
 Ballroom is largest flat floor space available to
students and departments, lacks sufficient
breakout space to become a greater resource
to the entire campus
 Catering capability and capacity is lacking,
hinders income potential
 Group study spaces are desired, along with
updated technical capacity

32.
SUMMARY OF FINDINGS
 Sizeable gains in usage would occur at the EMU
if:
– Food options that are relevant to more than one
day-part, with increased options for on-campus
meal plan users
– Circulation paths and program adjacencies are
created that link and move people through the
building
– Student organization/governance areas are
celebrated and placed in the path of key
circulation junctures
– Greater destination value is achieved by linking
academic, campus and student service priorities
– Outdoor space is make more useable through
design features

33.
SUMMARY OF FINDINGS
 Existing programs and services at SRC are
highly valued
 SRC is heavily utilized and lacking sufficient
space to meet demand
– Results in over-crowding, limited schedule flexibility,
limits variety of programs and services available
 Increased usage would occur through:
– More self-directed options desired in additional to
group fitness
– More square feet, more equipment
– Expanded indoor and outdoor recreational spaces
– Improved spatial relations and adjacencies
– Greater connections to EMU & campus activities

34.
NEXT STEPS
 Benchmarking of Other Universities
 Develop Concepts Based on Data
Collected, Stakeholder Input, and Campus
Vision
 Return This Fall to Test Concepts with
Focus Groups and Short Survey

35.
Q&A

36.
EMU & SRC Campus Consultation Process
Presentation
May 3 -4, 2010