3. …So lets find out
• The qualities of good conversation.
• How to Start a good conversation?
• How to engage your consumers in a great
conversation?
Mumbai.Delhi.Chandigarh
6. …because the consumer today Not only consumes
Products & services but…
Experiences
Information
Relationships
Mumbai.Delhi.Chandigarh
7. Make him aware
Get him to TRY
And He will advocate
Mumbai.Delhi.Chandigarh
8. Control the conversation
• How you talk, really counts…
• You cant stop what people are thinking and saying about your
brand
• But you can influence the consumer and can control what’s
being said.
Mumbai.Delhi.Chandigarh
9. And finally you must know…
The Best conversation is importantly about
Listening & Reciprocating
Networking
Learning
Giving
Mumbai.Delhi.Chandigarh
11. One quality without which you cant be a
great storyteller
•Ability of creating
a different story every time
•Narrating a same story
differently each time
Mumbai.Delhi.Chandigarh
13. For establishing a conversation
you need to reach your consumers.
The two ways to reach your TG on one - on - one basis are :
On Ground
On Line
Mumbai.Delhi.Chandigarh
18. Why Conversations?
• Conversations bring a great deal of authenticity
and transparency to the brand.
• It gives a personal touch, converse in a very
humane voice.
• Conversations occur between people and are
filled with emotion.
• No-one will engage in a conversation with a
faceless corporation.
Mumbai.Delhi.Chandigarh
19. We can help You
To add value to the
multitude of conversations
going on across the globe.
To better engage in
meaningful and relevant
conversations.
Mumbai.Delhi.Chandigarh
