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Do's and don'ts in online marketing

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Do's and don'ts in online marketing

  1. 1. Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
  2. 2. AGENDA <ul><li>Warming Up </li></ul><ul><li>Definition </li></ul><ul><li>Online Marketing Mix </li></ul><ul><li>Do’s & Dont’s </li></ul><ul><li>Summary </li></ul>
  3. 3. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
  4. 4. LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.
  5. 5. LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.
  6. 6. LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.
  7. 7. DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
  8. 8. DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .
  9. 9. THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
  10. 10. INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing
  11. 11. OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT
  12. 12. PLANNING ROI IIMPACT High Low Short Long TERM IMPACT
  13. 13. DO’S & DONT’S.
  14. 14. WEBSITE. DO 1: Clear Design
  15. 15. WEBSITE. DO 2: Create Buzz
  16. 16. WEBSITE. DON’T 1: Outdated
  17. 17. WEBSITE. DON’T 2: Clutter & Ads
  18. 18. SEARCH. DO 3: SEO Friendly
  19. 19. SEARCH. DON’T 3: Forget SEA
  20. 20. EMAIL MARKETING. DO 4: News how and when I want it
  21. 21. EMAIL MARKETING. DON’T 4: Overkill!
  22. 22. MOBILE. DO 5: Mobile integration
  23. 23. MOBILE. DON’T 5: NO K.I.S.S.
  24. 24. SOCIAL MEDIA. DO 6: Set up a Social Network for fans
  25. 25. SOCIAL MEDIA. DO 7: Engage Twitter Community
  26. 26. SOCIAL MEDIA. DON’T 6: Neglect your account
  27. 27. SOCIAL MEDIA. DO 8: Set up a YouTube Channel
  28. 28. SOCIAL MEDIA. DO 9: Involve LinkedIn community
  29. 29. SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
  30. 30. IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel
  31. 31. <ul><li>Klaas Weima :: Managing Director </li></ul><ul><li> </li></ul><ul><li> klaas@ energize.nl </li></ul><ul><li> klaas@ weima.org </li></ul><ul><li> @Klaas_Weima </li></ul><ul><li> klaas_weima </li></ul><ul><li> +31 (0)30-23 26 030 </li></ul>ENERGIZE. BOOSTING BRANDS CONTACT

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