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The #1 discovery platform
for kids and teens
As seen in...
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
Physical retail
footprint
Digital content
Fragmented
hardware usage
Changing
engagement patterns
Increasing discovery
gap
Digital marketing for kids is now MORE difficult
The problem:
Where to direct marketing safely & effectively?
$1B+ spent each year marketing to kids & teens*
*Digital marketing spend of $200M (UK) + $800M (US) based on estimates from Nielsen, Ofcom, FTC and industry sources.
Digital
Discovery
the UK’s #1 kids discovery platform
Physical
Discovery
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
8M+ kids/month across our multi-channel platform
•  Kids Network: the largest
online ad network for kids
content in the UK (7.5M UU)
•  Kids Mobile Network: the
largest premium mobile ad
network for kids in Europe (5M
MAU)
•  Box of Awesome: the UK’s
leading discovery service for
8-14 kids (200k members)
•  Swapit: eBay for kids: the
largest swap-exchange
platform in UK (1.5M members)
Data
•  SuperAwesome Club: the UK’s
leading loyalty club for kids/
teens (200k members)
•  Research: quarterly, monthly
and bespoke research reports
Customers include:
Movies Toys Publishers
Video
Games
TV & Music FMCG Other
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
say hi!
Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
hello@superawesome.tv
@GoSuperAwesome

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Digital Kids Summit 2013: Dylan Collins, CEO, SuperAwesome

  • 1. The #1 discovery platform for kids and teens As seen in...
  • 2. Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv Physical retail footprint Digital content Fragmented hardware usage Changing engagement patterns Increasing discovery gap Digital marketing for kids is now MORE difficult The problem: Where to direct marketing safely & effectively? $1B+ spent each year marketing to kids & teens* *Digital marketing spend of $200M (UK) + $800M (US) based on estimates from Nielsen, Ofcom, FTC and industry sources.
  • 3. Digital Discovery the UK’s #1 kids discovery platform Physical Discovery Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv 8M+ kids/month across our multi-channel platform •  Kids Network: the largest online ad network for kids content in the UK (7.5M UU) •  Kids Mobile Network: the largest premium mobile ad network for kids in Europe (5M MAU) •  Box of Awesome: the UK’s leading discovery service for 8-14 kids (200k members) •  Swapit: eBay for kids: the largest swap-exchange platform in UK (1.5M members) Data •  SuperAwesome Club: the UK’s leading loyalty club for kids/ teens (200k members) •  Research: quarterly, monthly and bespoke research reports
  • 4. Customers include: Movies Toys Publishers Video Games TV & Music FMCG Other Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
  • 5. say hi! Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv hello@superawesome.tv @GoSuperAwesome