Presentaion: "Innovate Faster in the Cloud with a PaaS" webinar Presenter: Jacob Lehrbaum Date: November 18, 2011 Recorded presentation: http://pages.engineyard.com/InnovateFasterwithPaaS.html If you are building a new application today you are likely considering a move to the cloud. If so, you should take a careful look at Platform as a Service (PaaS). Using a PaaS makes it fast and easy to deploy and run high-impact applications by relieving the developer from having to integrate, configure, test, and maintain the platform-level software necessary to run applications. It will also improve your uptime, help you scale with your business and can even save you money.

1. Learn how companies are using PaaS to:!
• Create more innovative applications!
• Rapidly provide value to customers!
• Reduce development and maintenance costs!
Jacob Lehrbaum,!
Director of Marketing !
@jlehrbaum!

2. Development Pressures are Huge
Stunning Experience!
Do More with Less!
Differentiate!
Rapidly Iterate!
Get Big Fast!

3. John Dillon, Engine Yard CEO
“Businesses should really focus on
delighting customers, and the reality is
that many companies fail to get that right.
“Companies waste far too many
resources building infrastructure to run
applications rather than building
applications that thrill users”

4. IT Costs
Operational and Capital Expense
• Hardware
• Software
• People
Opportunity Costs
• Time-to-market
• Downtime
4

5. IT Expenses
IT Spend Key Metrics:
Distribution of Spending on Hardware, Software, Personnel,
Outsourcing
21% People - 41%
21% 17%
Software - 21%
Outsourcing - 21%
41%
Hardware - 17%
Source: Gartner IT Key Metrics Data 2011
5

6. Where do you invest?
Example Headcount Costs
How many people
focus on your
platform?
Could you innovate
faster if they focused
on your apps?
6

7. Fact:
“70% of
downtime is
caused by
human error”
-The Uptime Institute

8. Technology Driving The Cloud
Ubiquitous
Networking
Virtualization
Rich Internet
Low Cost
Open Applications
Hardware
Source
8

9. Cloud Computing “As a Service”
SaaS
PaaS
IaaS
9

10. IaaS vs PaaS vs SaaS
Custom,
Self-hosted IaaS PaaS SaaS
Applications Applications Applications Applications
Data Data Data Data
Runtime Runtime Runtime Runtime
Innovate
Middleware Middleware Middleware Middleware
Operating System Operating System Operating System Operating System
Outsource
Virtualization Virtualization Virtualization Virtualization
Servers Servers Servers Servers
Storage Storage Storage Storage
Networking Networking Networking Networking

11. PaaS in a Nutshell
Framework
Memory Language Interpreter
Cache Web Server
Reverse Proxy
Database
Load Balancer
Operating System
11

12. Why PaaS?
#1 Innovate
faster while
saving money
http://www.flickr.com/photos/leesemel/4148910310/ 12

13. Why PaaS?
#2 Focus on
building
applications
http://www.flickr.com/photos/ihtatho/627226315/ 13

14. Why PaaS?
#3 Get the best
technology
and stay up to
date
http://www.flickr.com/photos/x-ray_delta_one/6072308972/ 14

15. Why PaaS?
#4 Deploy &
scale
painlessly
http://www.flickr.com/photos/jimnix/4618068605/ 15

16. Why PaaS?
#5 Boost
performance
and security
http://www.flickr.com/photos/bike/461050208/ 16

17. Why PaaS?
#6 Keep your
business up
and running
http://www.flickr.com/photos/safari_vacation/5961260280/ 17

18. Why PaaS?
#7 Battle
tested by
thousands of
customers
http://www.flickr.com/photos/dvids/5781686655/ 18

19. Why PaaS?
#8 “Do it right”
with support
and expertise
http://www.flickr.com/photos/13053467@N03/3665074902/ 19

20. Private and Public
20

21. How much do you want to share?
Dedicated Tenant Multi Tenant
21

22. The Engine Yard PaaS
Engine Yard Confidential 22

23. Why Use Engine Yard as Your PaaS?
Empowering Developers to Innovate Faster
Commercial Highly Deep "
Grade Solution
Configurable
Expertise
Innovate Faster with Innovate Faster with Innovate Faster
Greater Reliability Enhanced Flexibility with Less Risk
Confidential 23

24. Build Stunning Apps
Our cloud takes care of the rest!
• Dedicated Tenancy
• Hardened, secure and scalable
• Flexible, configurable architecture
• Continuously updated and improved
• Deep Ruby & PHP expertise – whenever you need it
• Trusted by 2000 customers
24

25. Want More? !
Get the whitepaper:!
http://ey.io/paasten!
Have Questions?!
www.engineyard.com/contact!
1-866-518-9273!
Jacob Lehrbaum,!
Director of Marketing !
@jlehrbaum!