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20-min WebcastEngine Yard - Confidential

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Mark Gaydos SVP Worldwide Marketing Engine Yard mgaydos@engineyard.comEngine Yard - Confidential

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• Introduction to Engine Yard • Platform as a Service • The Seven Trends That Will Change PaaSEngine Yard - Confidential 3

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• The leading Platform as a Service (PaaS)• Founded 2006 – most experienced• 130 employees• Offices in San Francisco, Portland, Dublin• 2,200 paying customers• 100% revenue growth in 2011 – 7x revenues of nearest competitor• >6M compute hours/month on Amazon & Terremark Engine Yard - Confidential 4

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Custom, Self- hosted IaaS PaaS SaaS Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime Innovate Middleware Middleware Middleware Middleware Operating System Operating System Operating System Operating SystemOutsource Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking NetworkingEngine Yard - Confidential 5

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Web 2.0 Dev Shops AgenciesAggressive" Media Nature LOB Enterprise 0 0 Time to Market Engine Yard - Confidential 6

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• Requirements of mobile devices drive demand for new backend applications – Nimble – Flexible – Agile – Rapidly deployed – Rapidly innovate and improve We need a mobile app yesterday!Engine Yard - Confidential 7

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• PaaS adoption will increase significantly in North America• PaaS adoption will grow even faster worldwide - wherever there is a focus on innovation – United Kingdom – Scandinavia – Japan – Singapore – China – BrazilEngine Yard - Confidential 9

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• Greater interest from enterprise drives increased awareness • PaaS vendors receive increased scrutiny – Architecture – Business process • Corporate governance, compliance and risk management gets involved – SOX, PCI, Basel II, etc.Engine Yard - Confidential 10

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• Previously “dipping their toe in the water” • Will substantially increase investment and number of projects in PaaS for 2012 • PaaS enables more innovation than SaaS • Improve value to customer and margins of practices – Increase usage of application developers – Can shed on-going management of infrastructureEngine Yard - Confidential 11

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• Dozens of vendors have entered the market – Barriers to entry are low – Barriers to value are very high • Free customers don’t require much • Paying customers require substantially more resources and dependability• Natural consolidation curve will apply – Trailblazers enter – Followers jump in – Challenges occur for many not providing differentiated value – Larger companies begin acquisition path – Many PaaS providers fail• Second half of 2012Engine Yard - Confidential 12

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For more information:• Contact Engine Yard:• 866-518-9273 (+1-415-624-8380)• sales@engineyard.com• www.engineyard.com/company/contact• Mark Gaydos• mgaydos@engineyard.comEngine Yard - Confidential 14