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Scott Fish Director of Search Engine Optimization
Search . . . Driving Business Online   ◉   4 out of 5 new visitors arrive through engines. ◉  90% abandon search within first 3 pages of results. ◉  Top 10 results visited 78% more than next 20. SOURCE:  February, 2008, comScore Networks (New York) ◉  62% of online shoppers use general search engines.
 
SEARCH MARKETING Powering your Marketing Mix
Powering your Marketing Mix ◉   How customers seek-out your offerings ◉   In-depth research and analysis Professional Search Engine Marketing ◉   Most effective targeting and messaging ◉   Integrate through all media channels
Drive Messaging through All Channels
SEARCH MARKETING Natural Optimization
◉   Competitive Search Landscape Analysis ◉   In-depth Natural Keyword Research ◉   Targeted SEO Keyword List ◉   Site Optimization Document Structured SEO Process ◉   Implementation Guidance and Consulting Search Engine Optimization
О О О О О ► Keyword Research / Analysis Optimized Keyword List Optimization Enhancements Natural SEO Methodology
Optimized Site Pages Attract Search Spiders Prominent Search Listings  ● Natural SEO Methodology
RESEARCH Knowledge is Power
R E S E A R C H Goals Defined Keyword Expansion C O N S U L T Search volumes E V A L U A T E Discover  Trends A  N  A  L Y  Z  E C A T A G O R I Z E Structure  Keywords Select  Patterns F O C U S Provide Strategies D I R E C T I O N Optimized Keyword Generation
Power Through Search Engines   SM Expansion and Targeting
Natural Optimized Keyword List ●   Relevant Analysis ●   Quantity of searches ●   Competitive Web Pages ●  Most important phrases Keyword Research &  Analysis
Current positioning of competitive Web sites for Optimized Keyword List ●   Top Direct Competitors ●   Landscape Competitors ●   Pages Indexed ●  Inbound Links ●  Google PageRank Competitive Analysis
Traffic Driving Keywords ►
Search . . . Real Results Month Natural SEO campaign improved site positioning and traffic. +59% Search Revenue   (vs. +19% overall online) +21% Avg. Order Size +31% No of Transactions
Drive Messaging through All Channels
Pre-Optimized Messaging
Optimized Marketing Message C E L E B R I T Y
Message Driving Off-Line Revenue
Drive Messaging through All Channels
SEARCH MARKETING Natural SEO + Paid Search
Cross-Discipline Search Campaign
Natural SEO + Paid Search ◉   Optimize SEO elements around current keywords ◉   Identify keywords driving conversions NOW Cross-Discipline Performance ◉   Dramatically improve Natural search positioning ◉   Substantial increase in number of leads
Paid Search Real-Time Insight
Keywords Driving Conversions
Cross-Discipline Results Improved Natural Search Positioning
Cross-Discipline Results Percent Increase in Number of Leads pastry chef school +200%   pastry schools +500% pastry school +440%
Cross-Discipline – Making Dough! Natural Search Engine Performance January 2008 through June 2008 Total Monthly Revenue Increase +433% Through Natural Search Results  for these 3 Priority Keywords
SEARCH MARKETING SEO in Travel & Tourism
Luxury Southern Resort Top 100 Priority Terms in Google Pre-Optimization (22% Top 100) Site Optimized (92% Top 100)
Tourism & Resort Performance Increased Ranking = Increased Visits Monthly Organic Traffic 30x
Scott Fish Director of Search Engine Optimization [email_address] www.engineworks.com

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