How renew and enrich the technological offering in footwear

1. WELLNESS IN SHOES
How renew and enrich the technological offering
in footwear
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2. INDEX
 THE IDEA
 THE ADVANTAGES
 BUSINESS PROPOSAL
 ANNEX – NUMERICAL SIMULATION
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3. THE IDEA
 Place in at least 300 points of sale (*) a corner in which is installed a device able to
perform a test on the client to the load measuring postural; on the basis of data
collected from the device, there will be a special insole to put in your shoes, designed
to correct disorders of balance and gait.
 The medical device / diagnostic object is the ideal solution for those who treat
diseases that involve disturbances of gait and balance. Consists of a platform that
pressure through the static and dynamic measurement of plantar pressure and forces
allows to perform a functional analysis of the way. With the acquired data, the system
provides all the space-time parameters needed to make a diagnosis or define a
treatment in an objective and quantified.
 The device in question is not a gadget but a diagnostic device, tested and in use at
prestigious clinics around the world, and of which the patented company has the
exclusive sales.
 The device is an intuitive and easy to use. The speed of execution of the tests, which
do not require any preparation of the subject, and automatic report generation printing,
making the unit suitable for a wide range of applications.
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4. ADVANTAGES
 Customer and non customer profiling
 Creating a large database with the conduct of the test and manufacture of orthotics
that will be delivered at the place of purchase or mailed to the address of the client
that will communicate your personal data
 Ability to offer the service to non-customers, taking advantage of the opportunity to
further enrich the database and do direct marketing operations
 Enrichment of the commercial proposal
 Ability to offer an innovative service (for a fee, but at a low cost) that competition does
not offer
 Dining outlets to offer its customers the opportunity to resolve / prevent posture
problems that normally lead to substantial health care costs
 Ability to act on another lever to increase revenues
 institutional Communication
 Amplification of the message that the Group's brands also continuously invest in
research and innovation in
 Expansion of market position
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5. BUSINESS PROPOSAL
The commercial offer includes fitting "turnkey" in the corner inside the store: design and layout of the
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spaces dedicated supply of the medical device (platform).
The cost for setting up a "turnkey" of a corner is Euro xxxxxx for at least 300 units)
The offer includes: system (platform), software and hardware, custom corner, 2 half days of initial
training and support of Level 1 for the first 12 months.
Excluding any civil works.
The assistance and the subsequent maintenance will be remunerated through a yearly management
fee equal to 12% of the total cost of construction of the corner.
Exclusive: Yes, if under contract by xxxxxxxxxx. Validity: 10 days.

6. BUSINESS PROPOSAL
The total amount of the initial investment for setting up a "turnkey" of at least 300 points of
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sale (*) amounted to Euro xxxxxxxxxxxxxxxx
The industrial cost for the production of a pair of insoles is equal to 20 €, the assumption
of applying a sale price to the public of € 40 per pair of insoles, it will be sufficient the
sale of 100,000 pieces to reach the break-even point investment.
The timing of the preparation of the corner "turnkey" are estimated at 10.8 weeks from
date of order.

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ANNEX – NUMERICAL SIMULATION
YEAR 1 SUBSEQUENT YEARS
Corner
Number of corner 300
Management fee 12%
Initial Investment 1.950.000
Management fee 234.000
Production cost pair orthotics 20
Sale price orthotics 40
N° of orthotics sold 100.000 200.000
Total production costs 2.000.000 4.000.000
Total costs per Year 3.950.000 4.234.000
N° of orthotics sold 100.000 200.000
Total Revenues 4.000.000 8.000.000
Profit 50.000 3.766.000
Break-even OK OK

8. CONTACT DETAILS:
CONSULTINGPROMOTION@LIBERO.IT
ENRICO CASTIGLIONI
©UTILITY MODEL FAILED
ALL RIGHTS RESERVED
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