SlideShare une entreprise Scribd logo
1  sur  30
Télécharger pour lire hors ligne
The	
  compe))veness	
  perceived	
  
by	
  Stakeholders.	
  
Indexfokus:	
  The	
  methodology	
  for	
  evalua)on	
  of	
  
the	
  perceived	
  compe))veness.	
  
Enrique	
  Díaz	
  Moreno	
  
“Building a common vision and multistakeholder commitment to
the national and European competitiveness agendas, and mobilizing support from leaders
across sectors, will help fulfil the ambitions of the Europe 2020 agenda.” The Europe 2020
Competitiveness Report.
Introducing	
  myself	
  :	
  
Enrique	
  Díaz	
  Moreno	
  
!  Industrial	
  Engineer.	
  Industrial	
  Organisa)on	
  Specialist.	
  Tecnun	
  78.	
  Navarra	
  University.	
  
San	
  Sebas)án-­‐	
  Donos).	
  Spain.	
  
!  MBA	
  IESE	
  Business	
  School	
  82.	
  Navarra	
  University.	
  Barcelona.	
  Spain.	
  
!  Diplômé	
  PI	
  HEC-­‐ISA	
  82.	
  Jouy	
  en	
  Josas.	
  France.	
  
!  Former	
  Director	
  General	
  of	
  Industry,	
  Commerce	
  and	
  Consumer	
  Affairs	
  of	
  the	
  
Government	
  of	
  Navarra.	
  2003-­‐2007	
  
!  Former	
  Director	
  General	
  of	
  Navarra	
  Transport	
  and	
  Logis)c	
  Agency.	
  	
  
!  Funding	
  partner	
  of	
  Businessfokus.	
  	
  
!  Associated	
  Professor	
  at	
  Navarra	
  Public	
  University.	
  
Businessfokus
2
The	
  problem	
  
Businessfokus
3
Defini)ons	
  of	
  compe))veness	
  
4
Compe))veness:	
  A	
  diffuse	
  concept	
  
Businessfokus
5
Compe))veness	
  concept	
  
evolu)on:	
  
!  Ini)ally	
  the	
  concept	
  of	
  business	
  compe))veness	
  is	
  related	
  to	
  “produc(vity”	
  
par)cularly	
  deriva)ve	
  from	
  the	
  principles	
  of	
  Porter	
  (1990)	
  who	
  states	
  that	
  
"compe))veness	
  is	
  determined	
  by	
  produc)vity,	
  defined	
  as	
  the	
  value	
  of	
  output	
  
produced	
  by	
  a	
  unit	
  of	
  labor	
  or	
  capital”.	
  	
  
!  Later	
  the	
  concept	
  was	
  expanded	
  involving	
  elements	
  that	
  go	
  beyond	
  the	
  
company	
  produc)ve.	
  Concepts	
  such	
  as	
  “quality”	
  and	
  “innova(on”	
  have	
  taken	
  
on	
  greater	
  importance	
  when	
  speaking	
  of	
  a	
  compe))ve	
  firm.	
  	
  
!  Currently	
  the	
  no)on	
  of	
  “sustainability”	
  has	
  been	
  incorporated	
  into	
  the	
  concept	
  
of	
  compe))veness.	
  
	
  Businessfokus
6
Na)onal	
  compe))veness	
  Indices	
  
Businessfokus
7
Regional	
  Compe))venes	
  Index	
  
Businessfokus
8
Compe))veness	
  
Businessfokus
9
Leaders	
  and	
  managers:	
  
•  Many	
  defini)ons,	
  	
  
•  Many	
  indices,	
  
•  Always	
  in	
  a	
  hurry	
  
?
Indexfokus:	
  Another	
  way	
  to	
  evaluate	
  the	
  
compe))veness	
  
Businessfokus
10
Strong	
  trends	
  in	
  business	
  management	
  related	
  
to	
  compe))veness:	
  
Percep(ons:	
  	
  
!  Magic	
  Formula	
  to	
  exit	
  
the	
  crisis.	
  	
  
!  Many	
  defini)ons	
  
!  A	
  lot	
  of	
  theory	
  at	
  
macroeconomic	
  level.	
  
!  Few	
  prac)cal	
  
microeconomic	
  
Networking	
  and	
  
Social	
  Media:	
  
!  Social	
  phenomenon	
  
that	
  reaches	
  
professionals	
  and	
  
companies.	
  
!  Huge	
  Poten)al	
  
supported	
  by	
  
increasingly	
  affordable	
  
Technologies.	
  
Businessfokus
11
Stakeholders:	
  
!  Interest	
  Groups.	
  
!  “We	
  are	
  interested	
  to	
  
them”.	
  
!  	
  “They	
  are	
  interested	
  in	
  
us”.	
  
!  	
  The	
  rela)onship	
  should	
  
be	
  win	
  to	
  win	
  
Stakeholders	
  
Businessfokus
12
!  STAKEHOLDER	
  THEORY:	
  THE	
  STATE	
  OF	
  THE	
  ART.	
  	
  
This	
  paper	
  draws	
  heavily	
  on	
  Freeman,	
  Harrison,	
  Wicks,	
  Parmar,	
  and	
  DeColle,	
  Stakeholder	
  Theory:	
  The	
  State	
  of	
  the	
  Art,	
  
Cambridge,	
  U.K.:	
  Cambridge	
  University	
  Press,	
  2010.	
  	
  
!  The	
  “stakeholder	
  theory”	
  or	
  “stakeholder	
  thinking”	
  has	
  emerged	
  as	
  a	
  new	
  narra)ve	
  to	
  understand	
  and	
  remedy	
  three	
  interconnected	
  
business	
  problems—	
  the	
  problem	
  of	
  understanding	
  how	
  value	
  is	
  created	
  and	
  traded,	
  the	
  problem	
  of	
  connec(ng	
  ethics	
  and	
  capitalism,	
  and	
  
the	
  problem	
  of	
  helping	
  managers	
  think	
  about	
  management	
  such	
  that	
  the	
  first	
  two	
  problems	
  are	
  addressed	
  	
  
!  MANAGING	
  FOR	
  STAKEHOLDERS,	
  STAKEHOLDER	
  UTILITY	
  FUNCTIONS,	
  AND	
  COMPETITIVE	
  
ADVANTAGE.	
  	
  
JEFFREY	
  S.	
  HARRISON,*	
  DOUGLAS	
  A.	
  BOSSE,	
  and	
  ROBERT	
  A.	
  PHILLIPS	
  Robins	
  School	
  of	
  Business,	
  University	
  of	
  Richmond,	
  
Richmond,	
  Virginia,	
  U.S.A.	
  	
  
!  Stakeholder	
  theory	
  argues	
  that	
  firm	
  welfare	
  is	
  op)mized	
  by	
  mee)ng	
  the	
  needs	
  of	
  the	
  firm’s	
  important	
  stakeholders	
  in	
  a	
  win-­‐win	
  fashion	
  
(Harrison	
  and	
  St.	
  John,	
  1996;	
  Walsh,	
  2005).	
  	
  
!  This	
  instrumental	
  view	
  of	
  stakeholder	
  theory	
  suggests	
  that	
  firms	
  that	
  aSend	
  to	
  the	
  interests	
  of	
  a	
  broad	
  group	
  of	
  stakeholders	
  enjoy	
  higher	
  
levels	
  of	
  performance	
  than	
  firms	
  that	
  focus	
  primarily	
  on	
  one	
  or	
  a	
  few	
  stakeholders	
  (Donaldson	
  and	
  Preston,	
  1995;	
  Jones,	
  1995).	
  
Stakeholders	
  percep)on	
  
Businessfokus
13
Mc	
  Kinsey	
  
Quaterly.	
  	
  
February	
  2013	
  
Los	
  medios	
  sociales	
  están	
  cambiando	
  el	
  modo	
  en	
  el	
  que	
  muchas	
  
empresas	
  construyen	
  la	
  notoriedad	
  de	
  sus	
  marcas,	
  ges)onan	
  su	
  
reputación	
  corpora)va,	
  a)enden	
  las	
  quejas	
  y	
  reclamaciones	
  de	
  sus	
  
clientes	
  o	
  incluso	
  se	
  comunican	
  con	
  sus	
  inversores.	
  De	
  un	
  paradigma	
  de	
  
interrupción,	
  en	
  el	
  que	
  el	
  anunciante	
  tenía	
  el	
  )món,	
  estamos	
  pasando	
  a	
  
un	
  paradigma	
  de	
  conversación,	
  en	
  el	
  que	
  el	
  cliente	
  toma	
  la	
  inicia)va.	
  
	
  	
  
Businessfokus
14
IESE	
  
marzo	
  
2013	
  
Networking	
  and	
  social	
  media	
  
Indexfokus	
  
The	
  compe((veness	
  perceived	
  	
  by	
  Stakeholders	
  	
  
Networking	
  
and	
  Social	
  
media	
  
Stakeholdes	
  
Percep(on	
  
Businessfokus
15
Conceptual	
  Model	
  of	
  Indexfokus	
  	
  
Businessfokus
16
Disrup)ve	
  	
  
strategy	
  
Improvement	
  strategy	
  Gaps	
  of	
  
Compe))veness	
  	
  
Businessfokus
171.  Administra(on	
  and	
  Management	
  Business:	
  Competence,	
  Values,	
  Strategy,	
  Policy,	
  Transparency,	
  
Organiza)on,	
  Social	
  Responsibility,	
  Culture...	
  
2.  Infrastructures,	
  Facili(es	
  and	
  Basic	
  Services:	
  Safety	
  in	
  supplies	
  of	
  the	
  Materials	
  and	
  Basic	
  Services,	
  
Loca)on,	
  Connec)vity,	
  Func)onality	
  of	
  the	
  Design,	
  Sustainability...	
  
3.  Recent	
  Economic	
  Outcomes:	
  Benefits,	
  Cash	
  Flow,	
  Solvency...	
  	
  
4.  Basic	
  Labor:	
  Availability,	
  Training,	
  Produc)vity,	
  Versa)lity.	
  	
  
5.  Middle	
  Management	
  and	
  Technical:	
  Availability	
  of	
  skilled	
  labor,	
  Educa)on	
  Level,	
  Degree	
  of	
  
Produc)vity,	
  Engagement	
  and	
  Responsibility.	
  
6.  Business	
  Offer:	
  Quality,	
  Price,	
  Range,	
  Presenta)on,	
  Brand...	
  
7.  Selec(on	
  and	
  Promo(on	
  of	
  people:	
  Nondiscrimina)on,	
  equal	
  opportuni)es,	
  merit	
  assessment,	
  
compensa)on,	
  heads	
  protec)on...	
  
8.  Accessibility	
  to	
  Finance:	
  Capital,	
  Credit	
  ra)ng,	
  Lines	
  of	
  Credit,	
  Grant....	
  
9.  Technological,	
  computer	
  and	
  communica(on	
  development,	
  as	
  essen)al	
  element	
  for	
  the	
  produc)on	
  
and	
  control	
  of	
  the	
  business	
  ac)vi)es.	
  
10. Dimension.	
  The	
  advantage	
  of	
  being	
  large	
  or	
  small	
  can	
  be	
  important	
  depending	
  on	
  the	
  market	
  and	
  
company	
  strategy.	
  	
  
11. Complexity	
  of	
  the	
  Business	
  Model.	
  To	
  be	
  fully	
  aware	
  of	
  the	
  business	
  and	
  to	
  be	
  properly	
  represented	
  
in	
  the	
  areas	
  that	
  best	
  observe	
  the	
  developments	
  that	
  happen	
  in	
  the	
  markets,	
  allows	
  to	
  an)cipate	
  the	
  
trends	
  and	
  to	
  prepare	
  the	
  company	
  for	
  the	
  changes.	
  
12. Innova(on:	
  R	
  &	
  D	
  &	
  I	
  (Research	
  and	
  Development	
  and	
  Innova3on):	
  The	
  investor	
  commitment	
  to	
  
the	
  search	
  for	
  new	
  and	
  berer	
  products	
  or	
  services,	
  which	
  allows	
  us	
  to	
  an)cipate	
  the	
  answers	
  of	
  the	
  
customers’	
  needs	
  and	
  strengthen	
  the	
  compara)ve	
  advantages	
  over	
  compe)tors.	
  	
  
The	
  12	
  Compe))veness	
  Factors	
  
 
	
  
	
  
Weigh)ng	
  Factors	
  	
  
of	
  Compe))veness.	
  
Businessfokus
18
Calibra)ng	
  the	
  Compe))ve	
  
Posi)on	
  
Businessfokus
19
If	
  no	
  weights	
  are	
  set	
  
to	
  the	
  statements	
  	
  
Individual	
  Compe))veness	
  
Index	
  
Businessfokus
20
Indexfokus	
  assesses	
  the	
  compe))veness	
  in	
  two	
  phases	
  
corresponding	
  to	
  the	
  two	
  dimensions	
  of	
  percep)on	
  of	
  any	
  
evaluator:	
  
1.  Weigh)ng	
  the	
  importance	
  of	
  the	
  Market	
  Compe))veness	
  
Factors.	
  10-­‐15	
  minutes	
  
2.  Calibra)ng	
  the	
  Compe))ve	
  Posi)on	
  in	
  each	
  factor:	
  
Indexfokus	
  presents	
  5	
  Best	
  Prac)ces	
  for	
  each	
  factor,	
  and	
  
the	
  evaluator	
  graduates	
  if	
  are	
  applied	
  successfully	
  by	
  the	
  
organiza)on.	
  20-­‐30	
  minutes.	
  
3.  Individual	
  Indexfokus:	
  	
  
The	
  informa)on	
  Indexfokus	
  working	
  is	
  the	
  percep)on	
  of	
  
experts	
  who	
  know	
  the	
  organiza)on	
  and	
  the	
  market	
  in	
  
which	
  it	
  competes.	
  
“Working	
  with	
  percep(ons”	
  
means:	
  
"  No	
  need	
  to	
  handle	
  special	
  
documents,	
  reports	
  or	
  data.	
  
“Expert	
  evaluators”	
  means:	
  	
  
"  Professionals	
  who	
  know	
  our	
  
organiza)on	
  and	
  the	
  market	
  in	
  
which	
  we	
  compete	
  from	
  their	
  
par)cular	
  approach.	
  
	
  
Businessfokus
21
Stakeholders	
  Matrix	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Stakeholders	
  
	
  
Evaluators	
  
J.	
  K.	
   X	
  
G.	
  H.	
   X	
   X	
  
S.	
  Y.	
   X	
  
H.	
  H.	
   X	
  
R.	
  M.	
  
L.	
  J.	
   X	
   X	
  
Businessfokus
22
Indexfokus	
  of	
  the	
  Compe))veness	
  
Perceived	
  Jointly	
  
Businessfokus
23
where	
  z	
  collects	
  all	
  	
  
Indexfokus	
  of	
  the	
  Groups	
  	
  
The	
  Indexfokus	
  graphs:	
  
Businessfokus
24
Indexfokus	
  graph:	
  The	
  compe))veness	
  gaps	
  	
  
Gap in CF 7
Businessfokus
25
The	
  hollows	
  of	
  compe))veness	
  sorted	
  from	
  highest	
  to	
  
lowest	
  priority	
  give	
  us	
  the	
  main	
  factors	
  on	
  which	
  to	
  act	
  
A
D
B
C
Businessfokus
26
Selected	
  Targets	
  
F7: Labor Market Efficiency
F8: Development of Financial Markets
F12: R + D + i
Businessfokus
27
Strategy:	
  Virtuous	
  Spiral	
  
“Focus on priorities, act, measure and start again”.
Businessfokus
28
Indexfokus	
  tool	
  is	
  already	
  
running.	
  	
  
Businessfokus
29
www.indexfokus.com	
  
Businessfokus
30
Thanks	
  

Contenu connexe

En vedette

CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUA
CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUACAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUA
CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUAFTECU47
 
зв т кер вника _ семестр 2015-2016 н.р.ppt 1
зв т кер вника _ семестр 2015-2016 н.р.ppt 1зв т кер вника _ семестр 2015-2016 н.р.ppt 1
зв т кер вника _ семестр 2015-2016 н.р.ppt 1Дмитрий Люкшин
 
Evett shulman resume_217
Evett shulman resume_217Evett shulman resume_217
Evett shulman resume_217Evett Shulman
 
Evolución de la economía
Evolución de la economíaEvolución de la economía
Evolución de la economíaAndrés Acosta
 
Збори батьків майбутніх першокласників
Збори батьків майбутніх першокласниківЗбори батьків майбутніх першокласників
Збори батьків майбутніх першокласниківДмитрий Люкшин
 
I migliori servizi di self-publishing in Italia
I migliori servizi di self-publishing in ItaliaI migliori servizi di self-publishing in Italia
I migliori servizi di self-publishing in ItaliaSonia Lombardo
 
збори для батьків майбутніх першокласників
збори для батьків майбутніх першокласниківзбори для батьків майбутніх першокласників
збори для батьків майбутніх першокласниківДмитрий Люкшин
 
Analysis of Social Media Conversations around Union Budget 2017
Analysis of Social Media Conversations around Union Budget 2017 Analysis of Social Media Conversations around Union Budget 2017
Analysis of Social Media Conversations around Union Budget 2017 Social Samosa
 

En vedette (11)

CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUA
CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUACAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUA
CAMINATA A LA RESERVA GEOBOTANICA DEL PULULAHUA
 
зв т кер вника _ семестр 2015-2016 н.р.ppt 1
зв т кер вника _ семестр 2015-2016 н.р.ppt 1зв т кер вника _ семестр 2015-2016 н.р.ppt 1
зв т кер вника _ семестр 2015-2016 н.р.ppt 1
 
конспект
конспектконспект
конспект
 
Evett shulman resume_217
Evett shulman resume_217Evett shulman resume_217
Evett shulman resume_217
 
Evolución de la economía
Evolución de la economíaEvolución de la economía
Evolución de la economía
 
Збори батьків майбутніх першокласників
Збори батьків майбутніх першокласниківЗбори батьків майбутніх першокласників
Збори батьків майбутніх першокласників
 
I migliori servizi di self-publishing in Italia
I migliori servizi di self-publishing in ItaliaI migliori servizi di self-publishing in Italia
I migliori servizi di self-publishing in Italia
 
збори для батьків майбутніх першокласників
збори для батьків майбутніх першокласниківзбори для батьків майбутніх першокласників
збори для батьків майбутніх першокласників
 
CURRICULUM VITAE
CURRICULUM VITAECURRICULUM VITAE
CURRICULUM VITAE
 
Analysis of Social Media Conversations around Union Budget 2017
Analysis of Social Media Conversations around Union Budget 2017 Analysis of Social Media Conversations around Union Budget 2017
Analysis of Social Media Conversations around Union Budget 2017
 
Objetivos de una Investigación - Tesis
Objetivos de una Investigación - TesisObjetivos de una Investigación - Tesis
Objetivos de una Investigación - Tesis
 

Similaire à Ebes presentación definitiva.pptx

TCI 2014 The Cluster’s competitiveness perceived by Stakeholders
TCI 2014 The Cluster’s competitiveness perceived by Stakeholders TCI 2014 The Cluster’s competitiveness perceived by Stakeholders
TCI 2014 The Cluster’s competitiveness perceived by Stakeholders TCI Network
 
Finding Solutions To Information Overload In Social And...
Finding Solutions To Information Overload In Social And...Finding Solutions To Information Overload In Social And...
Finding Solutions To Information Overload In Social And...Carolina Cardona
 
Occupier_Edge_Spring_2016_digital_FINAL
Occupier_Edge_Spring_2016_digital_FINALOccupier_Edge_Spring_2016_digital_FINAL
Occupier_Edge_Spring_2016_digital_FINALRob Parker
 
Strategic Thought Leadership In The New Millennium
Strategic Thought Leadership In The New MillenniumStrategic Thought Leadership In The New Millennium
Strategic Thought Leadership In The New MillenniumMoonSoup, Inc.
 
corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introductionIan Miles
 
Csr And Its Impact On Sustainability
Csr And Its Impact On SustainabilityCsr And Its Impact On Sustainability
Csr And Its Impact On SustainabilityMary Stevenson
 
Annotated Bibliography On Metacognitive Strategies
Annotated Bibliography On Metacognitive StrategiesAnnotated Bibliography On Metacognitive Strategies
Annotated Bibliography On Metacognitive StrategiesTrina Howard
 
20141021 an introduction to i deals v1.0
20141021 an introduction to i deals v1.020141021 an introduction to i deals v1.0
20141021 an introduction to i deals v1.0ANGEL SANCHEZ DIAZ
 
02 design-for-innovation-smart-living-and-innovative-business-models-1
02 design-for-innovation-smart-living-and-innovative-business-models-102 design-for-innovation-smart-living-and-innovative-business-models-1
02 design-for-innovation-smart-living-and-innovative-business-models-1UNU-MERIT
 
The Incubator Model: French American Chamber of Commerce, Summer Le Courrier...
The Incubator Model: French American Chamber of Commerce,  Summer Le Courrier...The Incubator Model: French American Chamber of Commerce,  Summer Le Courrier...
The Incubator Model: French American Chamber of Commerce, Summer Le Courrier...JohnSilva617
 
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERSTRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERSShanmugBhanu
 
Belgrado. indexfokus
Belgrado. indexfokusBelgrado. indexfokus
Belgrado. indexfokusBusinessfokus
 
How to orient a customer in the era of digital revolution - telecom Iatlia
How to orient a customer  in the era of digital revolution - telecom IatliaHow to orient a customer  in the era of digital revolution - telecom Iatlia
How to orient a customer in the era of digital revolution - telecom IatliaIIBA-IT
 
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media IndustryIÐAN fræðslusetur
 
IMI Digital Business Brochure 2015
IMI Digital Business Brochure 2015IMI Digital Business Brochure 2015
IMI Digital Business Brochure 2015jbmccarthy
 

Similaire à Ebes presentación definitiva.pptx (20)

TCI 2014 The Cluster’s competitiveness perceived by Stakeholders
TCI 2014 The Cluster’s competitiveness perceived by Stakeholders TCI 2014 The Cluster’s competitiveness perceived by Stakeholders
TCI 2014 The Cluster’s competitiveness perceived by Stakeholders
 
DSignChange
DSignChangeDSignChange
DSignChange
 
Finding Solutions To Information Overload In Social And...
Finding Solutions To Information Overload In Social And...Finding Solutions To Information Overload In Social And...
Finding Solutions To Information Overload In Social And...
 
Occupier_Edge_Spring_2016_digital_FINAL
Occupier_Edge_Spring_2016_digital_FINALOccupier_Edge_Spring_2016_digital_FINAL
Occupier_Edge_Spring_2016_digital_FINAL
 
Strategic Thought Leadership In The New Millennium
Strategic Thought Leadership In The New MillenniumStrategic Thought Leadership In The New Millennium
Strategic Thought Leadership In The New Millennium
 
Interview with Solvay
Interview with SolvayInterview with Solvay
Interview with Solvay
 
corporate foresight - an introduction
corporate foresight - an introductioncorporate foresight - an introduction
corporate foresight - an introduction
 
Csr And Its Impact On Sustainability
Csr And Its Impact On SustainabilityCsr And Its Impact On Sustainability
Csr And Its Impact On Sustainability
 
Annotated Bibliography On Metacognitive Strategies
Annotated Bibliography On Metacognitive StrategiesAnnotated Bibliography On Metacognitive Strategies
Annotated Bibliography On Metacognitive Strategies
 
20141021 an introduction to i deals v1.0
20141021 an introduction to i deals v1.020141021 an introduction to i deals v1.0
20141021 an introduction to i deals v1.0
 
02 design-for-innovation-smart-living-and-innovative-business-models-1
02 design-for-innovation-smart-living-and-innovative-business-models-102 design-for-innovation-smart-living-and-innovative-business-models-1
02 design-for-innovation-smart-living-and-innovative-business-models-1
 
Trends in marketing and business development
Trends in marketing and  business developmentTrends in marketing and  business development
Trends in marketing and business development
 
Pmc
PmcPmc
Pmc
 
Dip1
Dip1Dip1
Dip1
 
The Incubator Model: French American Chamber of Commerce, Summer Le Courrier...
The Incubator Model: French American Chamber of Commerce,  Summer Le Courrier...The Incubator Model: French American Chamber of Commerce,  Summer Le Courrier...
The Incubator Model: French American Chamber of Commerce, Summer Le Courrier...
 
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERSTRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS
 
Belgrado. indexfokus
Belgrado. indexfokusBelgrado. indexfokus
Belgrado. indexfokus
 
How to orient a customer in the era of digital revolution - telecom Iatlia
How to orient a customer  in the era of digital revolution - telecom IatliaHow to orient a customer  in the era of digital revolution - telecom Iatlia
How to orient a customer in the era of digital revolution - telecom Iatlia
 
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
 
IMI Digital Business Brochure 2015
IMI Digital Business Brochure 2015IMI Digital Business Brochure 2015
IMI Digital Business Brochure 2015
 

Plus de Businessfokus

Clustering uv17 indexfokus
Clustering uv17 indexfokusClustering uv17 indexfokus
Clustering uv17 indexfokusBusinessfokus
 
Indexfokus foro hispano luso 2017
Indexfokus foro hispano luso 2017Indexfokus foro hispano luso 2017
Indexfokus foro hispano luso 2017Businessfokus
 
Teach tool ix_jj_docencia_2017_malaga
Teach tool ix_jj_docencia_2017_malaga Teach tool ix_jj_docencia_2017_malaga
Teach tool ix_jj_docencia_2017_malaga Businessfokus
 
CYTED Rio Brasil. Presentation EDM
CYTED Rio Brasil. Presentation EDM CYTED Rio Brasil. Presentation EDM
CYTED Rio Brasil. Presentation EDM Businessfokus
 
Indexfokus foro hispano luso 2017 [autoguardado]
Indexfokus foro hispano luso 2017 [autoguardado]Indexfokus foro hispano luso 2017 [autoguardado]
Indexfokus foro hispano luso 2017 [autoguardado]Businessfokus
 
8clac indexfokus 2015
8clac indexfokus 20158clac indexfokus 2015
8clac indexfokus 2015Businessfokus
 
Indexfokus la ribera presentación_9_claci
Indexfokus la ribera presentación_9_claciIndexfokus la ribera presentación_9_claci
Indexfokus la ribera presentación_9_claciBusinessfokus
 
Indexfokus Competitiveness. A competitiveness as perceived by stakeholders
Indexfokus Competitiveness. A competitiveness as perceived by stakeholdersIndexfokus Competitiveness. A competitiveness as perceived by stakeholders
Indexfokus Competitiveness. A competitiveness as perceived by stakeholdersBusinessfokus
 
Presentación indexfokus copyright.pptx
Presentación indexfokus copyright.pptxPresentación indexfokus copyright.pptx
Presentación indexfokus copyright.pptxBusinessfokus
 

Plus de Businessfokus (12)

Cyted 2016 madrid a
Cyted 2016 madrid aCyted 2016 madrid a
Cyted 2016 madrid a
 
Clustering uv17 indexfokus
Clustering uv17 indexfokusClustering uv17 indexfokus
Clustering uv17 indexfokus
 
Indexfokus foro hispano luso 2017
Indexfokus foro hispano luso 2017Indexfokus foro hispano luso 2017
Indexfokus foro hispano luso 2017
 
Teach tool ix_jj_docencia_2017_malaga
Teach tool ix_jj_docencia_2017_malaga Teach tool ix_jj_docencia_2017_malaga
Teach tool ix_jj_docencia_2017_malaga
 
CYTED Rio Brasil. Presentation EDM
CYTED Rio Brasil. Presentation EDM CYTED Rio Brasil. Presentation EDM
CYTED Rio Brasil. Presentation EDM
 
Cyted 2016 madrid
Cyted 2016 madridCyted 2016 madrid
Cyted 2016 madrid
 
Indexfokus foro hispano luso 2017 [autoguardado]
Indexfokus foro hispano luso 2017 [autoguardado]Indexfokus foro hispano luso 2017 [autoguardado]
Indexfokus foro hispano luso 2017 [autoguardado]
 
8clac indexfokus 2015
8clac indexfokus 20158clac indexfokus 2015
8clac indexfokus 2015
 
Flag
FlagFlag
Flag
 
Indexfokus la ribera presentación_9_claci
Indexfokus la ribera presentación_9_claciIndexfokus la ribera presentación_9_claci
Indexfokus la ribera presentación_9_claci
 
Indexfokus Competitiveness. A competitiveness as perceived by stakeholders
Indexfokus Competitiveness. A competitiveness as perceived by stakeholdersIndexfokus Competitiveness. A competitiveness as perceived by stakeholders
Indexfokus Competitiveness. A competitiveness as perceived by stakeholders
 
Presentación indexfokus copyright.pptx
Presentación indexfokus copyright.pptxPresentación indexfokus copyright.pptx
Presentación indexfokus copyright.pptx
 

Dernier

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Dernier (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

Ebes presentación definitiva.pptx

  • 1. The  compe))veness  perceived   by  Stakeholders.   Indexfokus:  The  methodology  for  evalua)on  of   the  perceived  compe))veness.   Enrique  Díaz  Moreno   “Building a common vision and multistakeholder commitment to the national and European competitiveness agendas, and mobilizing support from leaders across sectors, will help fulfil the ambitions of the Europe 2020 agenda.” The Europe 2020 Competitiveness Report.
  • 2. Introducing  myself  :   Enrique  Díaz  Moreno   !  Industrial  Engineer.  Industrial  Organisa)on  Specialist.  Tecnun  78.  Navarra  University.   San  Sebas)án-­‐  Donos).  Spain.   !  MBA  IESE  Business  School  82.  Navarra  University.  Barcelona.  Spain.   !  Diplômé  PI  HEC-­‐ISA  82.  Jouy  en  Josas.  France.   !  Former  Director  General  of  Industry,  Commerce  and  Consumer  Affairs  of  the   Government  of  Navarra.  2003-­‐2007   !  Former  Director  General  of  Navarra  Transport  and  Logis)c  Agency.     !  Funding  partner  of  Businessfokus.     !  Associated  Professor  at  Navarra  Public  University.   Businessfokus 2
  • 5. Compe))veness:  A  diffuse  concept   Businessfokus 5
  • 6. Compe))veness  concept   evolu)on:   !  Ini)ally  the  concept  of  business  compe))veness  is  related  to  “produc(vity”   par)cularly  deriva)ve  from  the  principles  of  Porter  (1990)  who  states  that   "compe))veness  is  determined  by  produc)vity,  defined  as  the  value  of  output   produced  by  a  unit  of  labor  or  capital”.     !  Later  the  concept  was  expanded  involving  elements  that  go  beyond  the   company  produc)ve.  Concepts  such  as  “quality”  and  “innova(on”  have  taken   on  greater  importance  when  speaking  of  a  compe))ve  firm.     !  Currently  the  no)on  of  “sustainability”  has  been  incorporated  into  the  concept   of  compe))veness.    Businessfokus 6
  • 8. Regional  Compe))venes  Index   Businessfokus 8
  • 9. Compe))veness   Businessfokus 9 Leaders  and  managers:   •  Many  defini)ons,     •  Many  indices,   •  Always  in  a  hurry   ?
  • 10. Indexfokus:  Another  way  to  evaluate  the   compe))veness   Businessfokus 10
  • 11. Strong  trends  in  business  management  related   to  compe))veness:   Percep(ons:     !  Magic  Formula  to  exit   the  crisis.     !  Many  defini)ons   !  A  lot  of  theory  at   macroeconomic  level.   !  Few  prac)cal   microeconomic   Networking  and   Social  Media:   !  Social  phenomenon   that  reaches   professionals  and   companies.   !  Huge  Poten)al   supported  by   increasingly  affordable   Technologies.   Businessfokus 11 Stakeholders:   !  Interest  Groups.   !  “We  are  interested  to   them”.   !   “They  are  interested  in   us”.   !   The  rela)onship  should   be  win  to  win  
  • 12. Stakeholders   Businessfokus 12 !  STAKEHOLDER  THEORY:  THE  STATE  OF  THE  ART.     This  paper  draws  heavily  on  Freeman,  Harrison,  Wicks,  Parmar,  and  DeColle,  Stakeholder  Theory:  The  State  of  the  Art,   Cambridge,  U.K.:  Cambridge  University  Press,  2010.     !  The  “stakeholder  theory”  or  “stakeholder  thinking”  has  emerged  as  a  new  narra)ve  to  understand  and  remedy  three  interconnected   business  problems—  the  problem  of  understanding  how  value  is  created  and  traded,  the  problem  of  connec(ng  ethics  and  capitalism,  and   the  problem  of  helping  managers  think  about  management  such  that  the  first  two  problems  are  addressed     !  MANAGING  FOR  STAKEHOLDERS,  STAKEHOLDER  UTILITY  FUNCTIONS,  AND  COMPETITIVE   ADVANTAGE.     JEFFREY  S.  HARRISON,*  DOUGLAS  A.  BOSSE,  and  ROBERT  A.  PHILLIPS  Robins  School  of  Business,  University  of  Richmond,   Richmond,  Virginia,  U.S.A.     !  Stakeholder  theory  argues  that  firm  welfare  is  op)mized  by  mee)ng  the  needs  of  the  firm’s  important  stakeholders  in  a  win-­‐win  fashion   (Harrison  and  St.  John,  1996;  Walsh,  2005).     !  This  instrumental  view  of  stakeholder  theory  suggests  that  firms  that  aSend  to  the  interests  of  a  broad  group  of  stakeholders  enjoy  higher   levels  of  performance  than  firms  that  focus  primarily  on  one  or  a  few  stakeholders  (Donaldson  and  Preston,  1995;  Jones,  1995).  
  • 14. Mc  Kinsey   Quaterly.     February  2013   Los  medios  sociales  están  cambiando  el  modo  en  el  que  muchas   empresas  construyen  la  notoriedad  de  sus  marcas,  ges)onan  su   reputación  corpora)va,  a)enden  las  quejas  y  reclamaciones  de  sus   clientes  o  incluso  se  comunican  con  sus  inversores.  De  un  paradigma  de   interrupción,  en  el  que  el  anunciante  tenía  el  )món,  estamos  pasando  a   un  paradigma  de  conversación,  en  el  que  el  cliente  toma  la  inicia)va.       Businessfokus 14 IESE   marzo   2013   Networking  and  social  media  
  • 15. Indexfokus   The  compe((veness  perceived    by  Stakeholders     Networking   and  Social   media   Stakeholdes   Percep(on   Businessfokus 15
  • 16. Conceptual  Model  of  Indexfokus     Businessfokus 16 Disrup)ve     strategy   Improvement  strategy  Gaps  of   Compe))veness    
  • 17. Businessfokus 171.  Administra(on  and  Management  Business:  Competence,  Values,  Strategy,  Policy,  Transparency,   Organiza)on,  Social  Responsibility,  Culture...   2.  Infrastructures,  Facili(es  and  Basic  Services:  Safety  in  supplies  of  the  Materials  and  Basic  Services,   Loca)on,  Connec)vity,  Func)onality  of  the  Design,  Sustainability...   3.  Recent  Economic  Outcomes:  Benefits,  Cash  Flow,  Solvency...     4.  Basic  Labor:  Availability,  Training,  Produc)vity,  Versa)lity.     5.  Middle  Management  and  Technical:  Availability  of  skilled  labor,  Educa)on  Level,  Degree  of   Produc)vity,  Engagement  and  Responsibility.   6.  Business  Offer:  Quality,  Price,  Range,  Presenta)on,  Brand...   7.  Selec(on  and  Promo(on  of  people:  Nondiscrimina)on,  equal  opportuni)es,  merit  assessment,   compensa)on,  heads  protec)on...   8.  Accessibility  to  Finance:  Capital,  Credit  ra)ng,  Lines  of  Credit,  Grant....   9.  Technological,  computer  and  communica(on  development,  as  essen)al  element  for  the  produc)on   and  control  of  the  business  ac)vi)es.   10. Dimension.  The  advantage  of  being  large  or  small  can  be  important  depending  on  the  market  and   company  strategy.     11. Complexity  of  the  Business  Model.  To  be  fully  aware  of  the  business  and  to  be  properly  represented   in  the  areas  that  best  observe  the  developments  that  happen  in  the  markets,  allows  to  an)cipate  the   trends  and  to  prepare  the  company  for  the  changes.   12. Innova(on:  R  &  D  &  I  (Research  and  Development  and  Innova3on):  The  investor  commitment  to   the  search  for  new  and  berer  products  or  services,  which  allows  us  to  an)cipate  the  answers  of  the   customers’  needs  and  strengthen  the  compara)ve  advantages  over  compe)tors.     The  12  Compe))veness  Factors  
  • 18.       Weigh)ng  Factors     of  Compe))veness.   Businessfokus 18
  • 19. Calibra)ng  the  Compe))ve   Posi)on   Businessfokus 19 If  no  weights  are  set   to  the  statements    
  • 20. Individual  Compe))veness   Index   Businessfokus 20 Indexfokus  assesses  the  compe))veness  in  two  phases   corresponding  to  the  two  dimensions  of  percep)on  of  any   evaluator:   1.  Weigh)ng  the  importance  of  the  Market  Compe))veness   Factors.  10-­‐15  minutes   2.  Calibra)ng  the  Compe))ve  Posi)on  in  each  factor:   Indexfokus  presents  5  Best  Prac)ces  for  each  factor,  and   the  evaluator  graduates  if  are  applied  successfully  by  the   organiza)on.  20-­‐30  minutes.   3.  Individual  Indexfokus:    
  • 21. The  informa)on  Indexfokus  working  is  the  percep)on  of   experts  who  know  the  organiza)on  and  the  market  in   which  it  competes.   “Working  with  percep(ons”   means:   "  No  need  to  handle  special   documents,  reports  or  data.   “Expert  evaluators”  means:     "  Professionals  who  know  our   organiza)on  and  the  market  in   which  we  compete  from  their   par)cular  approach.     Businessfokus 21
  • 22. Stakeholders  Matrix                                                                                                                                                        Stakeholders     Evaluators   J.  K.   X   G.  H.   X   X   S.  Y.   X   H.  H.   X   R.  M.   L.  J.   X   X   Businessfokus 22
  • 23. Indexfokus  of  the  Compe))veness   Perceived  Jointly   Businessfokus 23 where  z  collects  all     Indexfokus  of  the  Groups    
  • 24. The  Indexfokus  graphs:   Businessfokus 24
  • 25. Indexfokus  graph:  The  compe))veness  gaps     Gap in CF 7 Businessfokus 25
  • 26. The  hollows  of  compe))veness  sorted  from  highest  to   lowest  priority  give  us  the  main  factors  on  which  to  act   A D B C Businessfokus 26
  • 27. Selected  Targets   F7: Labor Market Efficiency F8: Development of Financial Markets F12: R + D + i Businessfokus 27
  • 28. Strategy:  Virtuous  Spiral   “Focus on priorities, act, measure and start again”. Businessfokus 28
  • 29. Indexfokus  tool  is  already   running.     Businessfokus 29 www.indexfokus.com