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From Employment to Librarian of Fortune

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Mary Ellen Bates, Keynote Address, Conference for Entrepreneurial Librarians

Publié dans : Formation, Business
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From Employment to Librarian of Fortune

  1. 1. From Employment to Librarian of Fortune Mary Ellen Bates BatesInfo.com Conference for Entrepreneurial Librarians 10 March 2011
  2. 2. 2 BatesInfo.com Jessica Hagy is very funny. See thisisindexed.com for these and other fun graphics.
  3. 3. 3 BatesInfo.com
  4. 4. 4 BatesInfo.com
  5. 5. The Thrills and Chills of Entrepreneurship
  6. 6. The Thrills 6 BatesInfo.com The Chills  Flexible schedule  Work from home  Your clients love you  You love your boss  24/7 schedule  Live in your office  You have to find clients  You make all the decisions
  7. 7. The Thrills  You can try anything  You can turn down work  Can be lucrative  Pride of ownership  You only have X hrs/yr  You have to find the work  Ca$h flow  Life-long marketing 7 BatesInfo.com The Chills
  8. 8. Skill sets of info-entrepreneurs 8 BatesInfo.com
  9. 9. Skill sets of info-entrepreneurs BatesInfo.com 9 professionalbusiness entrepreneurial
  10. 10. Entrepreneurial skills • Tolerance for risk and ambiguity • 100% client-focused  Constantly learning what your clients want now • Move out of employee mind-set  100% responsibility for all aspects of your business BatesInfo.com 10
  11. 11. Entrepreneurial skills • Strategic perspective • Self-discipline, self-confidence • Self-starting BatesInfo.com 11
  12. 12. Business skills • Be able to:  View yourself as a business  Close a sale  Talk about money  Say "no" (You can learn these skills!) BatesInfo.com 12
  13. 13. Business skills • Think five years out  Is your business name timeless?  Are you taking short-cuts?  Do you look like a start-up? BatesInfo.com 13
  14. 14. Professional expertise • Research or other service skills • Network of colleagues • Investing in prof development • ID opportunities to add value BatesInfo.com 14
  15. 15. Things I wish I'd known... 15 BatesInfo.com
  16. 16. Learn to love uncertainty • Embrace ambiguity • 100% client-focused means open to anything BatesInfo.com 16
  17. 17. Self-management • Time management  Just 1,000 billable hours/year  Procrastination management • Budget management  NEVER exceed a budget  Perfection is the enemy of good (enough) BatesInfo.com 17
  18. 18. Cash flow BatesInfo.com 18
  19. 19. Cash flow insights • Have 6 months' living expenses • Don't fund operations w/ credit • Learn to talk w/ clients about $$$ • Set your rates as someone in business, not just starting a business BatesInfo.com 19
  20. 20. Employee or independent? • Are you still marketing yourself? • Are you working for multiple clients? • Do you control your work flow, schedule? BatesInfo.com 20
  21. 21. Form an advisory board • A board of mentors:  who you respect  who understand professional service companies  for feedback, insight & advice BatesInfo.com 21
  22. 22. Marketing plan • Tangible goals • Simultaneous marketing efforts • Evaluate monthly • Try Test each approach 100% or not at all BatesInfo.com 22
  23. 23. 23 BatesInfo.com I  marketing..... NOT!I  marketing..... NOT!
  24. 24. Friends Don't Let Friends Cold-Call Why I don't believe in cold-calling for info-entrepreneurs 24 BatesInfo.com
  25. 25. Marketing for introverts • Work the social media • Write a blog • Write an e-newsletter • Stay in touch BatesInfo.com 25
  26. 26. Be creative... • Find obscure holiday • Snail mail cards to all clients  International Respect for Chickens Day  Queen's Birthday  Groundhog's Day  Shameless Promotion Month BatesInfo.com 26
  27. 27. • Speak in front of your clients • Volunteer with your clients' assn  Member-facing job! • See yourself as a brand  Mary Ellen Bates ™ BatesInfo.com 27 Marketing for introverts
  28. 28. BatesInfo.com 28
  29. 29. The Imposter Syndrome If they only knew how ___ I am... Once they find out I don't know this... 99 compliments, and all I hear is the 1 criticism BatesInfo.com 29
  30. 30. De-fusing the Imposter Syndrome • Take feedback gently • Look at yourself as a third-party • Learn self-appreciation • Let go of knowing it all • Fake it 'til you make it! BatesInfo.com 30
  31. 31. 31 BatesInfo.com/book BatesInfo.com/coaching
  32. 32. BatesInfo.com Mary Ellen can be reached at 303.772.7095 or mbates@BatesInfo.com www.BatesInfo.com Blog: Librarian of Fortune.com See BatesInfo.com/tips for free monthly e-newsletter 33

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