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LEADING A SUCCESSFUL 
CHANGE INITIATIVE 
Entrepreneurial Librarian 
Conference 
October 2014
Leading a Successful Change Initiative
Leading a Successful Change Initiative
YOUR CHANGE CHAMPIONS
Leading a Successful Change Initiative
DPW Vision 
Three 
Guiding 
Principles 
Three 
Areas of 
Focus 
• Customer 
service 
• Make changes 
that improve 
customer 
service 
• Results matter 
• Services and 
expertise 
• Knowledge 
resources 
• Library spaces
ESTABLISH A SENSE OF URGENCY 
ABOUT THE NEED TO ACHIEVE 
CHANGE “Due to new leadership and 
the formulation of strategic 
goals, it has been 
determined there is an 
opportunity to have a more 
efficient structure to support 
those goals. This, coupled 
with many voluntary 
retirements through the 
Staff Voluntary Early 
Retirement Incentive Plan 
(SVERIP), and additional 
faculty retirements, provides 
an opportunity to increase 
organizational effectiveness, 
efficiency and job 
satisfaction at the Hesburgh 
Libraries.” 
OAD Business Case
GUIDING PRINCIPLES OF THE OAD
Create a Guiding 
Coalition 
Assemble a group with power energy and influence 
in the organization to lead the change. 
 Create change team of 
6-8 people from 
throughout the 
organization 
 Members who are 
respected and trusted 
by their colleagues as 
individuals who will 
represent interests 
across the Libraries 
honestly 
 Members who will bring 
the perspective of their 
unit, but are also able to 
focus on the Library as a 
whole 
★Player’s Coach
DEVELOP A VISION AND STRATEGY SPECIFIC TO THE CHANGE
February: 
Gather data, 
benchmarking 
from internal 
and external 
sources 
March: begin 
high-level 
design thinking, 
listening 
sessions, talent 
survey 
April: present 
high-level 
design, begin 
thinking about 
expectations, 
processes and 
relationships 
May: Mid-level 
options and 
expectations, 
unit-level 
options and 
expectations 
June: 
Implementation 
Plan
“OVERALL ORGANIZATIONAL DESIGN THAT REFLECTS OUR STRATEGIC GOALS AND 
THE UNIVERSITY PRIORITIES”
ALIGNING WITH ND GOALS 
Library Goal University Goal 
• Advance research & scholarship • Become a preeminent research 
university 
• Enrich educational experience & 
intellectual growth 
• Offer an unsurpassed 
undergraduate education 
• Heighten the value and impact of the 
Libraries by developing digital 
programs & services 
• Become a preeminent research 
university 
• Transform library spaces to foster 
and inspire intellectual engagement 
• Preeminent research university 
• Unsurpassed education 
• Service excellence 
• Create a sustainable culture of 
continuous improvement and 
service excellence in support of the 
University’s mission 
• Create a sustainable culture of 
continuous improvement and 
service excellence 
• Communicate strategically to 
internal and external constituents
INPUT 
• Held 14 listening sessions, held 3 break briefings, 2 
Town Hall meetings 
• Gathered & reviewed information from faculty, 
students, & campus administrators 
• Reviewed organizational charts from more than 20 
organizations 
• Reviewed articles on reorganization of libraries and 
organizational chart designs 
• Marcy served as Player’s Coach 
• HRC brought advice from Linkage consultant 
• Staff Think Tank Team 
• Staff Think Tank Team anonymous form 
• Informal one-on-one’s 
• Campus guidelines for organization design
WHAT WE HEARD: 
Focus on aligning with campus 
goals 
Reflect campus values 
Use our resources wisely 
Manage the library effectively 
Empower individuals and teams 
Create meaningful positions 
Increase organizational flexibility 
Improve high level leadership 
Clarify responsibilities 
Eliminate silos
Describe the ideal position that you feel 
will use your talents and provide a 
meaningful work experience for you. This 
can be the position you are already in or 
something else. 
INCORPORATE EMPLOYEE INTERESTS INTO NEW PLACEMENTS
University Librarian 
Communications 
Program Director 
Information 
Technology 
and Discovery 
… … 
Services 
Administration, 
Organizational 
Development & 
Central Services 
Arts & 
Humanities 
Research 
Services 
Science, 
Research Services 
Engineering, Social 
Sciences, Business 
Research Services 
& Learning 
Resources 
Outreach and 
Academic 
Engagement 
Digital Library 
Initiatives and 
Scholarship 
Discovery 
Services & Digital 
Access 
Resource 
Acquisitions 
and Delivery 
Management and Leadership 
Team Leaders 
Supervisors and 
Individual Contributors 
To be determined. Reporting to management level.
RECOMMEND SPACE TO FACILITATE INTELLECTUAL COLLABORATION
Please rate your OVERALL satisfaction with the 
Hesburgh Libraries (excluding the Law Library): 
8.51 
2013 Improve ND Survey 
DEMONSTRATE HOW THE LIBRARIES CONTRIBUTE TO UNIVERSITY GOALS IN A WAY 
THAT IS CLEAR TO THOSE OUTSIDE THE LIBRARIES AS WELL AS LIBRARY FACULTY 
AND STAFF AT ALL LEVELS
Information 
Technology 
and Discovery 
Services 
Arts & 
Humanities 
Research 
Services 
Science, 
Engineering, 
Social Sciences, 
Business 
Research 
Services 
Outreach 
and 
Academic 
Engagement 
• Monitors 
• Development 
• Assessment 
• Building Services 
• Graphic Designer 
Digital Library 
Initiatives and 
Scholarship 
Resource 
Acquisitions 
and Delivery 
Management Leadership 
University 
Librarian 
Digital Access, 
Resources, and 
Information 
Technology 
Research and 
Learning Services 
Communications 
Program Director 
Administration, 
Organizational 
Development, and 
Central Services 
• Web 
• Information 
Technology 
Systems 
• Desktop 
Computing & 
Network 
Services 
• Digital Library 
Services 
• Digital 
Production 
• Catholic Portal 
• Art Image 
Library 
• Scholars’ Lab 
• Copyright & 
Scholarly 
Communication 
• Acquisitions 
• CADM 
• Cataloging & 
Metadata 
• Electronic 
Resources 
• GovDocs 
• Current 
Periodicals & 
Microtext 
• Licensing 
• Gifts 
• Reference 
• First Year of 
Studies 
• Instruction 
• Instructional 
Designer 
• Outreach 
• Learning 
Commons 
• Delivery Services: 
• Engineering 
• Sciences 
• Social Sciences 
• Business 
• Related 
Branches 
• Data Services 
ILL, DocDel, Stacks, Circ, 
Reserves, Mailroom 
• Humanities 
• Preservation 
• Special 
Collections 
• Architecture 
• Area & Region 
Studies 
• Fine Arts 
• Related 
Branches 
• Music & Media 
Services 
• Finance & Budget 
• Personnel Services 
• Organizational Development 
Special 
Projects 
Empower leaders to initiate change and make 
decisions
Overall, how satisfied are you with the outcomes of the new organizational 
design? 
% in 1st survey % in 2nd survey 
21% Very Satisfied 12.8% Very Satisfied 
53.2% Satisfied 55.1% Satisfied 
25.8% Not Very Satisfied 25.6% Not Very Satisfied 
USE EXPECTATIONS TO ASSESS 
OUTCOMES AND EVALUATE THE CHANGE 
PROCESS
Easier to communicate between departments. 
Departments seem to be interconnected now; not as 
disjointed. 
Communication between departments and library 
groups is much better than it used to be. 
We are able to make positive changes and create 
more team oriented approach in my units by doing 
cross training and expanding staff expertise. 
Although there is additional work to be done, the 
first 15 months have had more positive than 
negative. 
“I think the organization is 
functioning more effectively, and we 
have a better focus on shared 
strategic goals and priorities that 
move the Libraries forward in 
support of the University's strategic 
goals.” 
more progress towards goals of 
collaboration, removing silos, and 
transparency 
I think increased mentoring would be good 
Satisfied/Very Satisfied 
Dissatisfied, what would 
change your satisfaction 
rating: 
Perhaps a quick reference guide to 
which unit does what, a sort of cheat 
sheet. 
My supervisor does a great job in leadership and my 
role change has contributed to some of the 
successes of the library. 
While I think there have been some 
success stories for particular individuals 
who were able to make changes that were 
good for them and the Libraries, overall I 
don't see evidence of significant gains in 
efficiencies or productivity or improved 
services that justify all the time and effort 
it took.
SAMPLE RECOMMENDATIONS FROM 
ASSESSMENTS 
Create a staff development program to strengthen our 
leadership capacity for achieving strategic initiatives, 
managing projects, expanding strengths and developing 
new ones. 
Hiring priorities are now determined on a quarterly basis in 
February / June / November. As decisions are made each 
quarter, share hiring priorities and approved positions. 
Replace ULONs with new, clear channels for communication of 
vital information 
Ask Program Directors to work with their managers and 
supervisors to find the gaps in tasks that are going undone as a 
result of unmet staffing needs.
KEEP REPEATING CHANGE WILL HAPPEN BECAUSE CHANGE IS NECESSARY.
DON’T BE AFRAID TO CHALLENGE THE NAYSAYERS 
Signal vs. noise
Leading a Successful Change Initiative
Recognize and champion the change agents who will help 
you lead
Leading a Successful Change Initiative
Leading a Successful Change Initiative
Without our 
reorganization 
… 
• Improve ND results 
• Offered 42 employees an opportunity 
to do something different 
• Infused $30,000 into targeted training 
efforts 
• Created shared understanding around 
our mission of Connecting People to 
Knowledge 
• Launched a successful year-long 50th 
Anniversary celebration that included a 
TEDX event 
• http://50years.library.nd.edu/
REFERENCES 
Photos from unsplash.com 
Recommended Reading: 
Anything by John Kotter for change management 
Kűbler-Ross 5 stages of grief model 
Six Sigma Green Belt (continuous improvement process) 
50years.library.nd.edu
THANK YOU 
Marcy Simons 
Organizational Development Librarian 
University of Notre Dame 
223 Hesburgh Library 
msimons@nd.edu 
574-631-2871

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Leading a Successful Change Initiative

  • 1. LEADING A SUCCESSFUL CHANGE INITIATIVE Entrepreneurial Librarian Conference October 2014
  • 6. DPW Vision Three Guiding Principles Three Areas of Focus • Customer service • Make changes that improve customer service • Results matter • Services and expertise • Knowledge resources • Library spaces
  • 7. ESTABLISH A SENSE OF URGENCY ABOUT THE NEED TO ACHIEVE CHANGE “Due to new leadership and the formulation of strategic goals, it has been determined there is an opportunity to have a more efficient structure to support those goals. This, coupled with many voluntary retirements through the Staff Voluntary Early Retirement Incentive Plan (SVERIP), and additional faculty retirements, provides an opportunity to increase organizational effectiveness, efficiency and job satisfaction at the Hesburgh Libraries.” OAD Business Case
  • 9. Create a Guiding Coalition Assemble a group with power energy and influence in the organization to lead the change.  Create change team of 6-8 people from throughout the organization  Members who are respected and trusted by their colleagues as individuals who will represent interests across the Libraries honestly  Members who will bring the perspective of their unit, but are also able to focus on the Library as a whole ★Player’s Coach
  • 10. DEVELOP A VISION AND STRATEGY SPECIFIC TO THE CHANGE
  • 11. February: Gather data, benchmarking from internal and external sources March: begin high-level design thinking, listening sessions, talent survey April: present high-level design, begin thinking about expectations, processes and relationships May: Mid-level options and expectations, unit-level options and expectations June: Implementation Plan
  • 12. “OVERALL ORGANIZATIONAL DESIGN THAT REFLECTS OUR STRATEGIC GOALS AND THE UNIVERSITY PRIORITIES”
  • 13. ALIGNING WITH ND GOALS Library Goal University Goal • Advance research & scholarship • Become a preeminent research university • Enrich educational experience & intellectual growth • Offer an unsurpassed undergraduate education • Heighten the value and impact of the Libraries by developing digital programs & services • Become a preeminent research university • Transform library spaces to foster and inspire intellectual engagement • Preeminent research university • Unsurpassed education • Service excellence • Create a sustainable culture of continuous improvement and service excellence in support of the University’s mission • Create a sustainable culture of continuous improvement and service excellence • Communicate strategically to internal and external constituents
  • 14. INPUT • Held 14 listening sessions, held 3 break briefings, 2 Town Hall meetings • Gathered & reviewed information from faculty, students, & campus administrators • Reviewed organizational charts from more than 20 organizations • Reviewed articles on reorganization of libraries and organizational chart designs • Marcy served as Player’s Coach • HRC brought advice from Linkage consultant • Staff Think Tank Team • Staff Think Tank Team anonymous form • Informal one-on-one’s • Campus guidelines for organization design
  • 15. WHAT WE HEARD: Focus on aligning with campus goals Reflect campus values Use our resources wisely Manage the library effectively Empower individuals and teams Create meaningful positions Increase organizational flexibility Improve high level leadership Clarify responsibilities Eliminate silos
  • 16. Describe the ideal position that you feel will use your talents and provide a meaningful work experience for you. This can be the position you are already in or something else. INCORPORATE EMPLOYEE INTERESTS INTO NEW PLACEMENTS
  • 17. University Librarian Communications Program Director Information Technology and Discovery … … Services Administration, Organizational Development & Central Services Arts & Humanities Research Services Science, Research Services Engineering, Social Sciences, Business Research Services & Learning Resources Outreach and Academic Engagement Digital Library Initiatives and Scholarship Discovery Services & Digital Access Resource Acquisitions and Delivery Management and Leadership Team Leaders Supervisors and Individual Contributors To be determined. Reporting to management level.
  • 18. RECOMMEND SPACE TO FACILITATE INTELLECTUAL COLLABORATION
  • 19. Please rate your OVERALL satisfaction with the Hesburgh Libraries (excluding the Law Library): 8.51 2013 Improve ND Survey DEMONSTRATE HOW THE LIBRARIES CONTRIBUTE TO UNIVERSITY GOALS IN A WAY THAT IS CLEAR TO THOSE OUTSIDE THE LIBRARIES AS WELL AS LIBRARY FACULTY AND STAFF AT ALL LEVELS
  • 20. Information Technology and Discovery Services Arts & Humanities Research Services Science, Engineering, Social Sciences, Business Research Services Outreach and Academic Engagement • Monitors • Development • Assessment • Building Services • Graphic Designer Digital Library Initiatives and Scholarship Resource Acquisitions and Delivery Management Leadership University Librarian Digital Access, Resources, and Information Technology Research and Learning Services Communications Program Director Administration, Organizational Development, and Central Services • Web • Information Technology Systems • Desktop Computing & Network Services • Digital Library Services • Digital Production • Catholic Portal • Art Image Library • Scholars’ Lab • Copyright & Scholarly Communication • Acquisitions • CADM • Cataloging & Metadata • Electronic Resources • GovDocs • Current Periodicals & Microtext • Licensing • Gifts • Reference • First Year of Studies • Instruction • Instructional Designer • Outreach • Learning Commons • Delivery Services: • Engineering • Sciences • Social Sciences • Business • Related Branches • Data Services ILL, DocDel, Stacks, Circ, Reserves, Mailroom • Humanities • Preservation • Special Collections • Architecture • Area & Region Studies • Fine Arts • Related Branches • Music & Media Services • Finance & Budget • Personnel Services • Organizational Development Special Projects Empower leaders to initiate change and make decisions
  • 21. Overall, how satisfied are you with the outcomes of the new organizational design? % in 1st survey % in 2nd survey 21% Very Satisfied 12.8% Very Satisfied 53.2% Satisfied 55.1% Satisfied 25.8% Not Very Satisfied 25.6% Not Very Satisfied USE EXPECTATIONS TO ASSESS OUTCOMES AND EVALUATE THE CHANGE PROCESS
  • 22. Easier to communicate between departments. Departments seem to be interconnected now; not as disjointed. Communication between departments and library groups is much better than it used to be. We are able to make positive changes and create more team oriented approach in my units by doing cross training and expanding staff expertise. Although there is additional work to be done, the first 15 months have had more positive than negative. “I think the organization is functioning more effectively, and we have a better focus on shared strategic goals and priorities that move the Libraries forward in support of the University's strategic goals.” more progress towards goals of collaboration, removing silos, and transparency I think increased mentoring would be good Satisfied/Very Satisfied Dissatisfied, what would change your satisfaction rating: Perhaps a quick reference guide to which unit does what, a sort of cheat sheet. My supervisor does a great job in leadership and my role change has contributed to some of the successes of the library. While I think there have been some success stories for particular individuals who were able to make changes that were good for them and the Libraries, overall I don't see evidence of significant gains in efficiencies or productivity or improved services that justify all the time and effort it took.
  • 23. SAMPLE RECOMMENDATIONS FROM ASSESSMENTS Create a staff development program to strengthen our leadership capacity for achieving strategic initiatives, managing projects, expanding strengths and developing new ones. Hiring priorities are now determined on a quarterly basis in February / June / November. As decisions are made each quarter, share hiring priorities and approved positions. Replace ULONs with new, clear channels for communication of vital information Ask Program Directors to work with their managers and supervisors to find the gaps in tasks that are going undone as a result of unmet staffing needs.
  • 24. KEEP REPEATING CHANGE WILL HAPPEN BECAUSE CHANGE IS NECESSARY.
  • 25. DON’T BE AFRAID TO CHALLENGE THE NAYSAYERS Signal vs. noise
  • 27. Recognize and champion the change agents who will help you lead
  • 30. Without our reorganization … • Improve ND results • Offered 42 employees an opportunity to do something different • Infused $30,000 into targeted training efforts • Created shared understanding around our mission of Connecting People to Knowledge • Launched a successful year-long 50th Anniversary celebration that included a TEDX event • http://50years.library.nd.edu/
  • 31. REFERENCES Photos from unsplash.com Recommended Reading: Anything by John Kotter for change management Kűbler-Ross 5 stages of grief model Six Sigma Green Belt (continuous improvement process) 50years.library.nd.edu
  • 32. THANK YOU Marcy Simons Organizational Development Librarian University of Notre Dame 223 Hesburgh Library msimons@nd.edu 574-631-2871

Notes de l'éditeur

  1. If you attended the first Library Town Hall meeting after I arrived, you may remember that I described my three guiding principles: that service is the most important perspective, that we should make changes that improve customer service, and that above all, results matter. I’ve also identified three broad areas of focus: …