xister ideas and inventions made in italy - 180215

1. rome • milan • turin

2. Agency Clients Work People Places

3. gency the

4. xister is a digital creative agency. established in 2002 in the heart of rome, italy. we invent and deliver digital products with style, passion and technological acumen. we’re the new wave of Italian artisanal intelligence. In Essencegency the

5. creatives, strategists and DATA science MANAGERS meet CONTEMPORARY thought leaders and makers Million euros in turnover7 80People More than Accounts 50 MarketS 40served in 2014 handled in 2014 gency the In Numbers

6. gency the By Services Digital innovation Social cultural Strategic & Creative marketing & business transformation Data science & Media

7. FASHION &APPAREL Entertainment AUTOMOTIVE Health&Care gency the By Sectors Food & Beverage

8. italy Austria Belgium Bulgaria Denmark Finland France Germany Greece Luxembourg Macedonia Netherlands Romania Spain Switzerland SWEDEN Poland Portugal Turkey uk UNITED STATES Brasil India By Marketsgency the RUSSIAN FEDERATION Kazakhstan ukraine angola Egypt nigeria morocco South Africa israel tunisia united arab emirates

9. gency the By Content LONG-LASTING CONTENT EDITORIAL CONTENT ENHANCED CONTENT ADVERTISED CONTENT SOCIAL Adaptive sites Gamification platforms Apps development Sales conversion pages Marketing automation platforms Trade marketing systems Brand publishing platforms Community spaces Digital Shops … Infographic design Blogs-tailored content Events Video-photo recap Photo Galleries collections Photocall Real-time social coverage EPK design Product visual storytelling Branded Frame … Facebook Twitter Youtube Instagram Tumblr Pinterest G+ LinkedIn Vine What’s up Snapchat Shazam Medium Learnist Pheed Steller …. Native Display Social Domination Mobile Proximity Free wi-fi Keyword Ambient Paper Radio Tv Newsletter … AR/VR apps Headset 3D experience UI/UX design Arduino interactive projects ibeacon applications Retail digital experience Wearable tech apps Sound design and branding …

10. gency the ENTERTainment AutomotiveFood&beverage FashionHealth&care Original Soundbites for PR Original Clip featurette Talents&Influencers interviews Bloggers engagement Movie contest Film Digital Activation Live coverage from movie’s events Social contents (memes, video posts) Digital Coupons for theatre&festivals Gambling Activations Gambling platforms UI/UX Shoowroom&Fabric virtual tour VR and headset test drive Car Configurators design Financial configurator design Car video mapping Landing pages CRM program management After Sales tools Events&faires live coverages Product and brand Gamification Customer Journey design Dealer relationship tools Ambassador recruitment tool Loyalty program After sales tools Experts video tutorials Editorial Tips Vertical Blog design&maintenance Products Samples Campaign Publishing Platforms Freebies mechanics Cheatsheets Licensed contents Sunglasses try-on app Virtual Fitting apps Fashion gamifications Virtual catwalk Rewarding platform Designers engagement Bloggers engagement Ltd edition items contest Video Recipes production Products photo shooting Show cooking production Audio Recipes app Retail&farmers virtual tour Vending machine ‘Plan your shopping’ apps Ambassadors recruitment Chef&influencer campaigns Consumer Engagement platform Digital Couponing Digital Shops Bloggers Activations Products Storytelling AR tasting experience Original content libraries By Format

11. why xister

12. why xister We Inspire And Resolve we budget and measure We Make The Best Performing Content we deliver

13. lients

14. we’re roster shop and leading creative agency For almost all of our clients

15. lients Food&Beverage

16. lients FASHION&APPAREL

17. lients Entertainment

18. lients AUTOMOTIVE

19. lients Health&Care

20. lients Others

21. orksSelected

22. works are classified in 3 levels: where we’ve implemented a 360° project, starting from scratch A project where we’ve managed design, creativity and development where we’VE just adapted localized or optimized content. orks Gold Silver Bronze

23. orks Client Brand Project fca Level New Holland “THE AMAZING MAGIC OF T6” SIMULATION

24. orks “Discover how much fun it is being a farmer." There are two ways to live this experience: a more “advanced” one, using your own smartphone by pairing technology, and a “classic” one, using a larger device. Users can have fun playing a game but can also access all the information about the T6 and request to be contacted.

28. orks Client Brand Project NOW YOU SEE ME UNIVERSAL CINEMA DENTRO LA MENTE Level

29. orks “what’s inside your mind ?” A “magic” digital experience that captures the secrets in your mind, based on the thriller ‘Now You See Me’. A Facebook App in which the main character of “The Mentalist” invites users to mentally choose one of their Facebook friends. The Mentalist will be able to “read" the users mind and guess who the friends is by asking a few questions.

30. orks VISUAL Stories in History, History in Stories.

32. Client Brand Project peroni sabmiller un mercoledì da scialloni Level

33. orks “Big Wednesday… as Chillers” The contest where you don’t have to do anything…just relax. In line with the Chill Lemon brand positioning, xister created a digital universe where people can demonstrate how good they are at chilling out on the beach with a cold Chill Lemon bottle during the hot summer.

37. orks Client Brand Project lottomatica Level lottomatica “7 days of fun with Lottomatica!”

38. orks “7 days of fun with Lottomatica!” Lottomatica celebrates the launch of its new website with a special promotion for all users featuring bonuses and fun with new games on promotion every day: Bingo, Skill Games, Poker and more. A week of fun dedicated to users conveyed with special 3D cards on Lottomatica’s web properties.

44. orks Client Brand Project peroni sabmiller Digital collection mobile app Level

45. orks “take your passions seriously.” Play anytime and anywhere with Cuore Peroni. The reward platform Cuore Peroni installs on the users smartphones via an App that allows them to take part in challenges in an easier way, directly from their mobile devices. GooglePlay:https://play.google.com/store/apps/details?id=it.peroni.cuoreperoni AppStore: https://itunes.apple.com/it/app/cuore-peroni/id878614014?mt=8

49. Project Caseorks Client Brand Project vogue eyewear luxottica International Gamification Level

50. orks “How many miles are you ready to travel to be a real style icon?” If you are a lifestyle guru, a real fashionista or a travel lover, you will enjoy Style Miles, the new loyalty program from Vogue Eyewear. The more miles you earn, the more opportunities you have to become a style icon. xister refreshes the Style Miles Platform that strengthens the bond between the brand and the consumers.

54. orks Client Brand Project AE NETWORKS Level CRIME INVESTIGATION “social engagement plan”

55. orks “True crimes. True people. True stories.” The daily posting plan on Facebook, Twitter and Instagram aims to generate awareness around CI topics, create engagement and bring traffic to the website. Using the triple soul of the channel - made of ‘crimes’, ‘stories’ and ‘people’ - we created specific columns linked both to new formats and the topics of the criminal world (killer profiles, forensic quizzes) with eye-catching sharable graphics.

56. orks VISUAL True crimes. True people. True stories.

57. orks VISUAL True crimes. True people. True stories.

58. orks Client Brand Project HISTORY CHANNEL AE NETWORKS “social engagement plan” Level

59. orks “Stories in History, History in Stories.” Our aim was to create awareness about programming, create engagement and push traffic to the History Channel’s website. Every day, we created specific columns linked to new formats of the channel, ad hoc memes to support special activations (such as contests or digital platforms), quotes by historical personalities and historical anniversaries. Every day, we make (hi)story on our page.

62. orks Client Brand Project peroni sabmiller “in cucina con chef rubio” Level

63. orks “Food for dudes. Discover the recipes of Chef Rubio” Hey dude, what would you like to eat today? A branded series of 11 video recipes for Peroni presented by Chef Rubio, former rugby player now turned chef with a great following on TV (DMAX) and SOCIAL MEDIA. His style is very direct and unconventional. Peroni covers the territory of tough foods and in fact the dishes are tipical Italian tasteful dishes appreciated mainly by men such as Hamburger, Pork Ribs and Braised Meat.

68. orks Client Brand Project GROUPE SEB Level lagostina ONLINE PRESENCE

69. orks “The new way to make good (Italian) pleasure” The Italian pleasure of good cooking comes to life on the new Lagostina brand site. We created the main hub for all products of Lagostina World. Product features and technical details are shown with videos and photo details and the visual prominence is underline throughout the site. the section HINTS is area that aims to present the advantages the Lagostina range can offer through engaging info-graphics.

73. orks Client Brand Project MAGNUM UNILEVER “UNLOCK THE LOOK” Level

74. orks “dress in Dolce&Gabbana while singing with Kylie Minogue” Unlockthelook is a fashion&film related digital project to boost Magnum’s glamour positioning. xister conceives a digital activation to invite users to send in their most glamorous and stylish selfie and participate in a competition as well as voting for others on Magnum’s digital channels. The 8 lucky winners fly to Cannes for the awesome Magnum 25th Anniversary Party during the French film festival. Smartly dressed by Dolce&gabbana and singing along with brand ambassador Kylie Minogue, the eight winners predictably go crazy with excitement.

76. orks Client Brand Project pasta garofalo Level unforketable “buy, watch, cook and taste”

77. orks Watch, Cook and Taste. Turn your cooking into something “Unforketable” Unforketable is the first video cookery encyclopedia that aims to promote and spread Michelin 3-starred Italian traditional cuisine in a completely innovative way since it does not need re-inventing, rather brushing up, updating and accurate interpretation. And then you need a touch of the magic fork: surprise. Unforketable has put tradition on the table and updated it to teach everyone the best Italian cuisine in the easiest way following basic rules: value the ingredients by making them the lead players and bring out the flavor to pinpoint the taste. Keep fat levels down and balance seasoning to achieve tasty and yet remarkably light dishes.

83. orks Client Brand Project eataly Level eataly.net “eCommerce engagement plan”

84. orks “Eataly now has a real Social Soul” Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and YouTube. For Eataly xister identifies, plans and executes specific social media lead generation goals, underlining 6 core pillars in the content strategy analysis: Compelling messages, Eye catching visuals, Mass audience appeal and Shareability, Clear CTA and Italian Personality.

88. orks Client Brand Project garofalo Level pasta garofalo “PASTA&CINEMA”

89. orks “Pasta Garofalo loves Cinema, a lot.” social engagement plan Pasta Garofalo invests in cinema. Initially through product placement then through the production of short films, like “The Wholly Family” directed by Terry Gilliam and the recent “Caserta Palace Dream”, the brand always strikes the perfect balance between taste and imagery. xister turns Pasta Garofalo’s passion for cinema into a “cultural” strategy. 10 collections of creative “pasta-made” movie posters printed in ltd edition and published all over the web to create a massive “love-to-share” campaign.

95. orks Client Brand Project UNIVERSAL PICTURES “official Instagram Competition” Level Gravity

96. orks “WONDER WHAT INSTAGRAM IS LIKE AT 0 GRAVITY ?” Users are invited to upload photos or videos representing the concept of ‘zero gravity’ on Instagram, using the hashtags #ZEROGRAVITY and #GRAVITYFILM xister develops a bottom-up scrolling hub where contents float across the screen just like the actors in Alfonso Cuarón’s masterpiece.

99. orks Client Brand Project VOICES UNIVERSAL PICTURES Vine’s activation Level

100. orks “6 seconds are more than enough.” You have 6 seconds to show your talent. If you are talented, 6 seconds are more than enough. xister designs the official application of the Universal Pictures movie ‘Voices' focused on the mobile App Vine and is based on this easy concept. Users have to make a 6 second video, singing their favorite song, to prove their talent.

101. orks VISUAL Stories in History, History in Stories. TO SEE THE AUDiTIONS GO TO http://6seconds-audition.it/

102. orks Client Brand Project FCA “LA-NY footrace for the 70th Jeep anniversary” Level JEEP

103. orks "After rowing across the Pacific and Atlantic Oceans, I have now connected them on foot" Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a day. Jeep, the legendary American brand that stands for freedom, adventure, authenticity joins by the Italian sportsman to revive the myth of the first footrace ever organized across the U.S., the Trans-American Footrace of 1928. After designing the project, xister’s team follows Alex mile by mile, day after day to tell the world his story. All possible media are involved and jeep-people.com serves as the 'meeting place' where brand enthusiasts share their stories of talent and commitment.

104. orks "After rowing across the Pacific Ocean and Atlantic Ocean, I have now connected them by foot" LA-NY FOOTRACE Alex Bellini said that after succeding at the insurmountable challenge of running across America for 70 days straight and averaging 46 miles a day. The legendary American brand that stands for freedom, adventure, authenticity along with the italian sportsman to revive the myth of the first footrace ever organized across the U.S., the Trans-American Footrace of 1928. After designing the project, xister’s team followed Alex mile by mile, day after day to tell the world his story. all the possible channels were involved and jeep-people.com served as the 'meeting place' where brand enthusiasts shared stories of talent and commitment. LA-NY footrace for the 70th Jeep anniversary

108. orks Client Brand Project MOLESKINE “THE ORCHESTRA” Level MOLESKINE

109. orks “MOLESKINE products become musical INSTRUMENTS” xister engages the visionary British artist Felix Thorn to build music-making sculptures combining Moleskine products with musical instrument parts. After months of hard work ‘the Moleskine Orchestra’ comes to life. The theremin-conducted orchestra gives people the privilege to play music with paper, wood, notebooks and pencils like in a futuristic fairytale. This very special edition of Felix’s Machines performs at various European Design Weeks and gets showcased at several of the brand’s premium retail spots as an eye-catching outdoor installation.

115. orks Client Brand Project fca Level abarth “virtual tour of officine abarth”

116. orks “get a look in on the inside: a virtual tour of the Abarth brand tuning workshop”   For the first time ever a European car manufacturer opens the doors of its factory using Google Street View technology. The result is the "Officine Abarth Virtual Tour", a unique and immersive experience, conceived by xister, that gives users the chance to discover the Abarth headquarters in Turin and explore the Abarth model range in an innovative and appealing way by “browsing” amongst the cars with a 360° view. The "Officine Abarth Virtual Tour" project was presented at the Paris Motor Show in 2014 using Oculus Rift.

117. TO

122. eople

123. They are our treasure, our real asset. They are the bond that ties our business partners to us. eople

124. People eople Key

125. Crescenzo Abbate Managing Director

126. Riccardo Zamurri Managing Director

127. Sarah Grimaldi Creative Director

128. Igino Troiani Finance Director

129. Alessio Vincenzoni Client Director

130. Roberto Zappelli Head Of Strategy

131. Valerio Di Giorgio Deputy Creative Director

132. Filippo Grossi Design Director

133. Andrea Mazzocchi Head Of Design Development

134. laces

135. Rome Vicolo Della Frusta 8/9

137. Milan Via Brioschi 53

139. Turin Via Agostino Da Montefeltro 2

141. (Pronounced incorrectly since 2002)

142. CRESCENZO ABBATE mob: +39 3289858759 ENZO@xister.com www.linkedin.com/pub/ENZO-ABBATE/ for info and contacts: xister.com

xister ideas and inventions made in italy - 180215

xister ideas and inventions made in italy - 180215

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