2. Table of Contents
problem 3
competition 4
solution 5-7
mock up 8-13
revenue 14-17
marketing 18-19
pricing 20
2
3. Problem
printed Coupons/Rewards come in bulk
always gets thrown away
It adds to everyday mail
wasting more unnecessary paper
unpractical as life gets busy
most emailed reward points often get deleted or forgotten
more membership cards = thick wallet!
3
6. Solution
reward card (barcode:EAN, UPC, CODE128, CODE39, ITF)
coupons (personal email & using information from Flurry Analytics)
account balance
promotions/sales (using information from Flurry Analytics)
store locator
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7. Solution
Flurry Analytics provides accurate, real time data to
developers about how consumers use their mobile
applications
increase revenue by satisfying users and increasing
retention
save time and money, focusing on features users care
about most
improve decisions - know exactly how, where, when
and by whom and application is used
7
8. Mock Up
sign up button
for first time users he/she
logo
will need to sign up in order
to use the app
learn more button
if the user is not ready to sign up yet and
wishes to learn more, they can do so by
pushing this button
main screen of the Reward Cart app for first time users
8
9. Mock Up
reward cards
this is where the user
will physically all the
reward cards he/she
has scanned
main navigation bar
cards: user will push this button to access
all his/her reward cards
add card: user will push this button to add
a reward card to the app
account: button for user to access his/her
personal settings and preferences
main screen of the Reward Cart app for regular users
9
10. Mock Up
edit button
user can delete a reward
card:
1. swiping the card itself and
pressing delete
2. push the edit button to
delete mult. cards at once navigation
user can navigate to the card
of choice in 3 ways:
Notification Number 1. scrolling
user can choose for this number to 2. scrubbing via alphabet
represent: 3. spotlight
1. number of coupons avail
2. sales/promotions going on at retailer
3. both
main screen of the Reward Cart app for regular users
10
11. Mock Up
retailer logo of reward card
cards button
the logo of the retailer will be
this button is for the user to
prominently displayed in the
navigate back to the previous
center for all reward cards
screen (reward cards)
the color scheme of the
background will match that
of the retailer
main navigation bar
the main navigation bar can
always be found on the bottom
so that the user can quickly
navigate through the app
11
12. Mock Up
reward card button
user can access his/her
reward card barcode for the
promotion/sales cashier to scan
user can view promotions/sales
that are currently going on directly coupons button
from the app user can access the same
coupons that would normally
be emailed to his/her
personal account and use it
directly from the app
store locator
account balance
user can find locations of nearest
user can access his/her
retailer of the reward card directly
reward card points directly
from the app
from the app
12
13. Mock Up
account balance
user can access his/her
reward card points directly
from the app
cards button
this button is for the user to
navigate back to the previous
screen (reward cards)
promotion/sales
user can view promotions/
sales that are currently going
on directly from the app
main navigation bar
the main navigation bar can
always be found on the bottom
so that the user can quickly
navigate through the app
13
14. Revenue
mobile advertising is only going to grow bigger
revenue from ads sold on cellphones in the U.S. is expected to increase
by 43% to $593 million in 2010, up from $416 million in 2009
- research firm eMarketer
14
15. Revenue
Apple has secured $60 million in advertising
commitments for 2010
half the nascent U.S. mobile display advertising
market, according to market research from J.P.
Morgan.
Dictionary.com stated that the amount it could
charge for its ad space had increased 177% since it
enabled iAds in its iPhone app
we will receive 60% of the revenue
15
16. Revenue
"When we looked at iAds, the experience and
execution is in line with how we feel about brand
advertising--communicate without interrupting the
user,"
- Shravan Goli, president of Dictionary.com
16
17. Revenue
Dictionary.com's Goli said the eCPM (effective cost
per thousand impressions) for his products went up
177% with iAds
Goli also said that the eCPM for iAds is 246% higher
than the other ad networks his company has tried
17
18. Marketing
AppCircle; first cross selling network for mobile apps
allows us to promote and monetize our app
regardless of app store ranking by using Flurry
analytics
only cost us money when we earn a new download
18
19. Marketing
using Flurry Analytics, AppCircle recommends
relevant apps within other apps the consumer is
using
app is recommended to consumer based on
matching persona through Flurryʼs analytic platform
AppCircle recommends apps within other apps, and
if the cross-sale happens from within our app, earn
60% of revenue
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