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www.LTnow.com
Content & Digital Marketing
www.LTnow.com
• Introduction
• Social Media Marketing
• Success Stories
• Questions
Agenda
www.LTnow.com
• Digital & Content Marketing
• Infrastructure & Hardware
• Hosting Services
• Web Development & Programming
• Custom Software Development
Lieberman Technologies
www.LTnow.com
Senior Web Specialist,
Project Manager
University of Evansville Graduate
12 years of experience
WordPress, Social Media,
Search Engine Optimization,
Website Analytics, Web Hosting,
Content Marketing, Development
Andrew Epperson
www.LTnow.com
@eppand
#LTnow
Tweet This!
www.LTnow.com
• What is Social Media?
• Why use Social Media Websites?
• What is Social Media Marketing?
• What is my next step?
Social Media Marketing
www.LTnow.com
It is NOT
the Technology
What is Social Media?
www.LTnow.com
• Define Social:
of, pertaining to, connected with
• Define Media:
an instrument on communication, like a
newspaper or a radio
• Social Media is a social instrument of
communication.
What is Social Media?
www.LTnow.com
Poll
www.LTnow.com
• Social Networking
• Social Photo and Video Sharing
• Location Based Social
• Social Bookmarking
• Social News
• Wikis
Social Media Websites
www.LTnow.com
Reach
Why Use Social Media
Websites?
www.LTnow.com
• 27% of total U.S. internet time is spent on social
networking sites.
• 85% of fans of brands on Facebook recommend
brands to others, compared to 60% of average
users.
• 15% of total U.S. mobile internet time is spent on
social networking sites.
Social Media Stats
www.LTnow.com
• 46% of online users count on social media when
making a purchase decision.
• 91% of local searchers say they use Facebook
to find local businesses online
• 71% of social media participants say they are
more likely to purchase from a brand they follow
online
Social Media Stats
www.LTnow.com
1. facebook.com
2. google.com
3. youtube.com
4. yahoo.com
5. Baidu.com
6. wikipedia.org
7. amazon.com
8. qq.com
9. live.com
10. taobao.com
Top 20 Websites
11. blogspot.com
12. google.co.in
13. linkedin.com
14. twitter.com
15. yahoo.co.jp
16. bing.com
17. sina.com.cn
18. yandex.ru
19. vk.com
20. msn.com
* Rankings via Alexa.com
www.LTnow.com
Audience
Why Use Social Media
Websites?
www.LTnow.com
• Facebook
– 1.11 billion users
• Twitter
– 400 million users
• LinkedIn
– 225 million users
• Google+
– 343 million users
Social Media Websites by the
Numbers
www.LTnow.com
• Pinterest
– 48.7 million users
• Flickr
– 87 million users
• YouTube
– 1 billion users
– 4 billion views per day
Social Media Websites by the
Numbers
www.LTnow.com
• Quora
– 1.5 million unique users per month
• foursquare
– 33 million users
• Yelp
– 78 million users
Social Media Websites by the
Numbers
www.LTnow.com
• Stumbleupon
– 25 million users
• Reddit
– 393 million users
• Tumblr
– 216.3 million users
Social Media Websites by the
Numbers
www.LTnow.com
Poll
www.LTnow.com
Mobile
Why Social Media Websites?
www.LTnow.com
The number of people
accessing the internet via a
mobile phone increased by
60.3% to 818.4 million
in the last 2 years.
Mobile Statistic
www.LTnow.com
• US Market
– 278 million mobile subscribers in the U.S.
– 40 to 80 interactions per day
• Facebook’s Mobile App
– 751 million mobile users access Facebook every
month
– 189 million active mobile only users
Mobile Stats
www.LTnow.com
Mobile Social Media
www.LTnow.com
The process of gaining
traffic or attention through
social media sites.
Social Media Marketing
www.LTnow.com
• Communicate
• Around the Office
• Employee Highlight / Spotlight
• Contests
• Feature Stories / Client Success Stories
• Blogging
• Advertising
• Be human! Be helpful!
What Can You Do?
www.LTnow.com
• Promote / Boost
• When should you promote a post?
– Will the post be relevant tomorrow?
– Has is been at least 6 hours since posting?
– Does is have a call-to-action?
– Does it have engagement?
Facebook Advertising
www.LTnow.com
Website statistics after implementing a blog
• Visits : + 1,137%
• Pageviews : + 668%
• New Visits : + 10%
• Facebook Traffic : + 950%
• LinkedIn Traffic : + 375%
• Twitter : + 100+
• Google+ : + 100%
Success Story | LTnow.com
www.LTnow.com
Social Media referral traffic from previous 30 days
• LinkedIn : 74 visits
• Facebook : 51 visits
• Google+ : 5 visits
• Twitter : 1 visit
Success Story | LTnow.com
www.LTnow.com
3 month Social Media Marketing campaign
• m.facebook.com referral traffic : + 138%
• facebook.com referral traffic : + 39%
• search engine traffic : + 13 %
Success Story | Sloans.com
www.LTnow.com
Questions?
Social Media Marketing
www.LTnow.com
• Tuesday, June 11
• 3:30 – 5:30 pm
• Prizes
• Register online:
LTnow.com/openhouse
www.LTnow.com/openhouse
www.LTnow.com
Lieberman Technologies
LTnow
Facebook
LinkedIn
Google+
Pinterest
Connect With Us
Andrew Epperson
@eppand
Facebook
LinkedIn
Google+
Twitter

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Social Media Marketing

Notes de l'éditeur

  1. Social Media is a two-way street that gives people the ability to communicate.
  2. The best way to define social media is to break it down.
  3. 27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot) 
  4. Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
  5. FACEBOOK• One out of every seven minutes spent online is on Facebook• Daily active Facebook users: 665 million• Total number of Facebook mobile users: 751 million• Average daily Facebook likes: 4.5 billion• Average time spent per Facebook visit: 20 minutes• Average number of weekly local business page views: 645 million• Average number of weekly comments on local business pages: 13 millionTWITTER• 44% growth from  June 2012 to March 2013• 288 million monthly active users• That means that 21% of the world’s internet population use Twitter every month• Twitter’s fastest growing age demographic is 55 to 64 year olds, growth rate of 79%• ~ 1 in 4 online teens now user TwitterLINKEDIN• The largest professional business network on the planet • 2 new users join it every secondGOOGLE+• It’s active users base grew by 33% from June 2012 through to March 2013
  6. PINTEREST• 3 years old: launched in March 2010• Avg American user spends 16 minutes per visit• 80% of users are Women. 50% have children• Pinterest referrals spend 70% more money than non-social channelsFLICKR• YOUTUBE• 1 billion unique monthly visitors• 6 billion hours of videos are watched every month• YouTube reaches more U.S. adults ages 18-34 than any cable network
  7. TUMBLR• just recently purchased by Yahoo!
  8. • There are 278 Million Mobile Subscribers in the US – source: Chartbin• By the end of 2014, there will be 89.5 million tablet owners in the United States• We interact with our mobile devices 40 to 80 times per day on averageFACEBOOK• 751 million mobile users access Facebook every month• Mobile only active users total 189 million• Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
  9. Talk about frequency and distribution of content
  10. Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.