What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites.
This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
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• Digital & Content Marketing
• Infrastructure & Hardware
• Hosting Services
• Web Development & Programming
• Custom Software Development
Lieberman Technologies
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Senior Web Specialist,
Project Manager
University of Evansville Graduate
12 years of experience
WordPress, Social Media,
Search Engine Optimization,
Website Analytics, Web Hosting,
Content Marketing, Development
Andrew Epperson
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• What is Social Media?
• Why use Social Media Websites?
• What is Social Media Marketing?
• What is my next step?
Social Media Marketing
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• Define Social:
of, pertaining to, connected with
• Define Media:
an instrument on communication, like a
newspaper or a radio
• Social Media is a social instrument of
communication.
What is Social Media?
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• Social Networking
• Social Photo and Video Sharing
• Location Based Social
• Social Bookmarking
• Social News
• Wikis
Social Media Websites
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• 27% of total U.S. internet time is spent on social
networking sites.
• 85% of fans of brands on Facebook recommend
brands to others, compared to 60% of average
users.
• 15% of total U.S. mobile internet time is spent on
social networking sites.
Social Media Stats
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• 46% of online users count on social media when
making a purchase decision.
• 91% of local searchers say they use Facebook
to find local businesses online
• 71% of social media participants say they are
more likely to purchase from a brand they follow
online
Social Media Stats
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• Facebook
– 1.11 billion users
• Twitter
– 400 million users
• LinkedIn
– 225 million users
• Google+
– 343 million users
Social Media Websites by the
Numbers
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• Pinterest
– 48.7 million users
• Flickr
– 87 million users
• YouTube
– 1 billion users
– 4 billion views per day
Social Media Websites by the
Numbers
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• Quora
– 1.5 million unique users per month
• foursquare
– 33 million users
• Yelp
– 78 million users
Social Media Websites by the
Numbers
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• Stumbleupon
– 25 million users
• Reddit
– 393 million users
• Tumblr
– 216.3 million users
Social Media Websites by the
Numbers
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The number of people
accessing the internet via a
mobile phone increased by
60.3% to 818.4 million
in the last 2 years.
Mobile Statistic
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• US Market
– 278 million mobile subscribers in the U.S.
– 40 to 80 interactions per day
• Facebook’s Mobile App
– 751 million mobile users access Facebook every
month
– 189 million active mobile only users
Mobile Stats
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• Communicate
• Around the Office
• Employee Highlight / Spotlight
• Contests
• Feature Stories / Client Success Stories
• Blogging
• Advertising
• Be human! Be helpful!
What Can You Do?
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• Promote / Boost
• When should you promote a post?
– Will the post be relevant tomorrow?
– Has is been at least 6 hours since posting?
– Does is have a call-to-action?
– Does it have engagement?
Facebook Advertising
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Website statistics after implementing a blog
• Visits : + 1,137%
• Pageviews : + 668%
• New Visits : + 10%
• Facebook Traffic : + 950%
• LinkedIn Traffic : + 375%
• Twitter : + 100+
• Google+ : + 100%
Success Story | LTnow.com
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Social Media referral traffic from previous 30 days
• LinkedIn : 74 visits
• Facebook : 51 visits
• Google+ : 5 visits
• Twitter : 1 visit
Success Story | LTnow.com
Social Media is a two-way street that gives people the ability to communicate.
The best way to define social media is to break it down.
27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot)
Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
FACEBOOK• One out of every seven minutes spent online is on Facebook• Daily active Facebook users: 665 million• Total number of Facebook mobile users: 751 million• Average daily Facebook likes: 4.5 billion• Average time spent per Facebook visit: 20 minutes• Average number of weekly local business page views: 645 million• Average number of weekly comments on local business pages: 13 millionTWITTER• 44% growth from June 2012 to March 2013• 288 million monthly active users• That means that 21% of the world’s internet population use Twitter every month• Twitter’s fastest growing age demographic is 55 to 64 year olds, growth rate of 79%• ~ 1 in 4 online teens now user TwitterLINKEDIN• The largest professional business network on the planet • 2 new users join it every secondGOOGLE+• It’s active users base grew by 33% from June 2012 through to March 2013
PINTEREST• 3 years old: launched in March 2010• Avg American user spends 16 minutes per visit• 80% of users are Women. 50% have children• Pinterest referrals spend 70% more money than non-social channelsFLICKR• YOUTUBE• 1 billion unique monthly visitors• 6 billion hours of videos are watched every month• YouTube reaches more U.S. adults ages 18-34 than any cable network
TUMBLR• just recently purchased by Yahoo!
• There are 278 Million Mobile Subscribers in the US – source: Chartbin• By the end of 2014, there will be 89.5 million tablet owners in the United States• We interact with our mobile devices 40 to 80 times per day on averageFACEBOOK• 751 million mobile users access Facebook every month• Mobile only active users total 189 million• Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
Talk about frequency and distribution of content
Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.