![Learning Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],This lecture deals with the factors and influences which, when combined, will influence a consumer’s demand for tourism. By reading this chapter you will:](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-2-2048.jpg?cb=1666150279)
![Individual Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-3-2048.jpg?cb=1666150279)
![Why is this Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-4-2048.jpg?cb=1666150279)
![Elements of Consumer Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-6-2048.jpg?cb=1666150279)
![Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-7-2048.jpg?cb=1666150279)
![Plog’s Model ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-9-2048.jpg?cb=1666150279)
![Motivation Summary ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-10-2048.jpg?cb=1666150279)
![Roles and Decision Making ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-11-2048.jpg?cb=1666150279)
![The Importance of Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-13-2048.jpg?cb=1666150279)
![The Importance of Image ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-14-2048.jpg?cb=1666150279)
![The Importance of Image ,[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-15-2048.jpg?cb=1666150279)
![The Buying Decision Process in Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-16-2048.jpg?cb=1666150279)
![Modelling the Process ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tourism-consumer-behavior-1204104739122540-3/75/tourism-consumer-behavior-18-2048.jpg?cb=1666150279)
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tourism consumer behavior
- 1. Chapter 2 Tourism Consumer Behavior
- 5. Influences of Consumer Behaviour Figure 2.1 Consumer decision-making framework
- 8. Maslow’s Model Figure 2.2 Maslow’s hierarchy of needs
- 12. Cohen’s Typology Figure 2.4 Cohen’s classification of tourists Source : Boniface and Cooper, 1987, adapted from Cohen, 1972
- 17. The Buying Decision Process in Tourism (cont’d) Figure 2.5 Model of consumer behaviour