Getting your website to load rapidly on a mobile device is now easier than ever before. We look at how Facebook and Google offer solutions to the problem of page speed load times on mobiles.

1. The lowdown
Instant Articles &
Accelerated Mobile Pages

2. The Problem

3. Average webpage is >2mb
Source: SOASTA

4. Web pages are slow on mobile

5. 40%
of mobile users leave if wait is >3 seconds
Source: Kissmetrics

6. –
Web articles in the Facebook app
take an average of eight seconds to
load
Michael Reckhow, Product Manager at Facebook

7. –
Advertisers … have a hard time
getting consumers to pay attention
to their ads when the pages load so
slowly that people abandon them
David Besbris, Vice President Search, Google

8. Facebook & Google
to the rescue
The Solutions

9. Accelerated Mobile Pages
(AMP)
Made by Google
 Open source, anyone can
contribute to its future
Serves mobile pages
within Google SERP

11. –
In human speak, AMP are web
pages on a diet

12.  Built on bare-bones web functionality
As part of your website
 Loads as few resources as possible
 Cached and served by Google
 Served within SERP
AMP

13. AMP / How it works

14. AMP Pros & Cons
 Increased mobile friendliness
 Fast load
powered by Google’s
infrastructure
 Full design control
 Open Source
you can see how it works and
contribute to AMP’s future
 Only loads within Google SERPs
users going directly to site won’t
load AMP version
 Limited feature set
no external stylesheets, Javascript,
objects

15. Instant Articles
(IA)
Made by Facebook
 Proprietary, Facebook are the
main force driving it
Shows articles within
Facebook app for Android
or iOS

17. –
a tool for publishers to post articles
which can be quickly loaded within
the Facebook mobile app

18.  Publishing Platform
As part of Facebook, mirrors specified content from your site
 Beautiful reading experience
 Cached and served by Facebook
 Served within Facebook for iOS, Android
Instant Articles

19. 1.A Facebook page
2.A website
3.An RSS feed for showing all published articles
you want turned into Instant Articles
4.50 articles
Instant Articles – what you need

20. Instant Articles Pros & Cons
 Looks great
can be customised
 Fast load
powered by Facebook’s
infrastructure
 Articles grabbed from your site
automatically
articles must be live on site to be
turned into Instant Articles
 Plenty of features
 No SEO benefits
 Only loads within Facebook
mobile
only seen by Facebook users on
iOS, Android
 Requires 50 articles to get started
 Closed Source
proprietary– you can’t see how it
works behind the scenes

21. Require development work on
site to set up
Both solutions…

22.  Facebook is a major source of traffic to your website
 You want your articles to load faster on the Facebook apps on
iOS and Android
 You have 50 articles ready for posting
Worth setting up
Instant Articles if:

23. Worth setting up
AMP if:
 You want your site to load faster for Google search users on
mobile
 You want to increase article mobile friendliness

24. Solves site speed for direct
traffic
(only solves for mobile Google searches and Facebook app users)
Neither solution

25. Instant Articles
Readable
Technical
Accelerated Mobile Pages (AMP)
Readable
Technical
Further Reading

26. Get in touch
These opportunities with Facebook and Google
are great ways to improve mobile page speed.
Let’s talk about how they could work for you:
01793 715440 | contact@equimedia.co.uk