Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
What happened to
Social Media in 2015?
79 updates in 3 key areas
1: Search
• Facebook make friends’ posts searchable
• Pinterest introduced a visual search tool and
improve search localis...
2: Video
• Facebook introduced 360 degree video,
a dedicated video tab and new page
insights for video and live streaming
...
3: Notifications
• LinkedIn announced they’re
working on a platform to
control notifications
• Facebook released Notify to...
Announcements by network
Announcements timeline
Facebook updates
• Early focus on commerce
- Improved post types in “for sale” groups, updates
when products are sold
- Se...
Facebook updates
• Live streaming
- Initially for public figures
- Broadening base for live events
- Gradual roll out to e...
Facebook updates
• Publishing
- Updated “Notes” feature
- “Instant Articles” for brands
- Publishers monetise articles wit...
Twitter updates
• Increasing engagement
- “While you were away” feature
- “Highlights”
- Event targeting
- Twitter for Win...
Pinterest updates
• Focus on search
- Appearance of recent searches
- Colourful trending topics (US)
- Autocomplete functi...
Instagram updates
• 400 million users, more than 75% outside the US!
• Advertising improvement
- New carousel ad format
- ...
LinkedIn updates
• Publishing
- LinkedIn Elevate, a paid for tool curating employee content
- Improved design of “Pulse” a...
Google+ updates
• Redesign
- Redesigned mobile experience, Android facelift and all apps
and website
• Collections
- Direc...
2016 onwards
Expect more moves to monetise via social commerce
solutions and increased potential for harnessing social
con...
Connect with us
equimedia.co.uk
Prochain SlideShare
Chargement dans…5
×

Social Media in 2015

390 vues

Publié le

A look over at the past year of social platform updates, and what they might mean for the future of social media.

Source: What happened to Social in 2015 via Sixth Sense, http://www.sixthsensesocial.co.uk/blog/2015/what-happened-to-social-in-2015/

Publié dans : Médias sociaux
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Social Media in 2015

  1. 1. What happened to Social Media in 2015?
  2. 2. 79 updates in 3 key areas
  3. 3. 1: Search • Facebook make friends’ posts searchable • Pinterest introduced a visual search tool and improve search localisation • Instagram revamped search and explore sections • Twitter partnered with Google for tweets to appear in search results • Google+ improved searchability with their new Collections feature
  4. 4. 2: Video • Facebook introduced 360 degree video, a dedicated video tab and new page insights for video and live streaming • Twitter introduced autoplay for videos • Instagram released an app for creating time-shifting video (Boomerang)
  5. 5. 3: Notifications • LinkedIn announced they’re working on a platform to control notifications • Facebook released Notify to control phone notifications
  6. 6. Announcements by network
  7. 7. Announcements timeline
  8. 8. Facebook updates • Early focus on commerce - Improved post types in “for sale” groups, updates when products are sold - Sending money to friends via Messenger - “Shop now” call to action - “Shop” tab testing in US - Tools for non-profits (donate buttons, fundraising pages) • Preparing for Virtual Reality - Acquisition of Oculus Rift (VR headset) - See different viewing angles / perspectives in video - More immersive than 3D
  9. 9. Facebook updates • Live streaming - Initially for public figures - Broadening base for live events - Gradual roll out to everyone • Connecting the unconnected - Facebook “Lite” for people with slow mobile networks or costly data plans - Testing unmanned aircraft to “beam connectivity” and laser communications technology - Potential future of Facebook drones in the sky
  10. 10. Facebook updates • Publishing - Updated “Notes” feature - “Instant Articles” for brands - Publishers monetise articles with own ads (revenue retained) • Testing - “Hello” app (who’s calling) - “Reactions” emoticons - Improved mobile profiles • Artificial Intelligence - “Memory Networks” - Image recognition and predictive learning
  11. 11. Twitter updates • Increasing engagement - “While you were away” feature - “Highlights” - Event targeting - Twitter for Windows with “Live Tiles” - Direct message character count removal - Twitter polls • Interaction updates - Removal of share counters on websites - Move from “Favourite” to “Like” - “Twitter Moments” for publishers to curate tweets
  12. 12. Pinterest updates • Focus on search - Appearance of recent searches - Colourful trending topics (US) - Autocomplete function - Location tagged for improved local searches - Visual search tool • Buyable pins - Rolled out to US pinners on iOS devices, Android to follow • Other updates - Improvements in filter sorting, iPhone “3D touch” capabilities and login interfaces with other apps
  13. 13. Instagram updates • 400 million users, more than 75% outside the US! • Advertising improvement - New carousel ad format - Integrated with Facebook’s advertising ecosystem (with advanced targeting and post call to actions) - Partner program • Platform updates - Image adjustment tools - Upload square, portrait or landscape images - Threaded messages on Instagram Direct - Boomerang app for quirky use of photos
  14. 14. LinkedIn updates • Publishing - LinkedIn Elevate, a paid for tool curating employee content - Improved design of “Pulse” and integration with “Newsle” - Broader language support, Portuguese being the first • Messaging - Reduction in emails with “Air Traffic Controller” platform - New messaging experience, allowing a personal touch • Other updates - “LinkedIn Lookup” app for colleagues - Slideshare “clipping” - Cortana integration - Entirely rebuilt LinkedIn app for improved design experience
  15. 15. Google+ updates • Redesign - Redesigned mobile experience, Android facelift and all apps and website • Collections - Direct clone of Pinterest boards - Searchable collections - Future iterative improvements
  16. 16. 2016 onwards Expect more moves to monetise via social commerce solutions and increased potential for harnessing social connections as a publishing audience. Watch out for: • A push for eCommerce • LinkedIn vs Facebook • Facebook vs Twitter
  17. 17. Connect with us equimedia.co.uk

×