SlideShare une entreprise Scribd logo
1  sur  65
Télécharger pour lire hors ligne
Hello Oklahoma City! – 10/2/14 
@equintanilla 
Word-Of-Mouth, a Must-Have 
Marketing Strategy: Connecting the 
Cool Kids, Millennials, and More!
@equintanilla 
Why am I here?
@equintanilla 
Why am I here?
@equintanilla 
Why are you here?
“..if the circus is coming to town and you paint a sign 
saying ‘Circus Coming to the Fairground Saturday’, that’s 
advertising. If you put the sign on the back of an 
elephant and walk it into town, that’s promotion. If the 
elephant walks through the mayor’s flower bed, that’s 
publicity. And if you get the mayor to laugh about it, 
that’s public relations.” If the town’s citizens go to the 
circus, and buy tickets, that’s sales. 
@equintanilla 
If you actually intended for all this to happen ….. 
that’s marketing!
Common Marketing Goals 
1. Implement foundational marketing improvements, including 
branding, messaging, website, content, and search to increase 
awareness and support future growth. 
2. Build AWARENESS of ACME Products and Professional Services, 
@equintanilla 
and EDUCATE our Customers and Stakeholders. 
3. Strengthen relationship with select partners to improve credibility, 
expand ACME sales force, and increase leads. 
4. Present ACME as an industry thought leader - a proven, credible 
provider of TNT Products and Professional Services.
Fundamental Marketing Activities 
@equintanilla 
Web Site & Search 
Content/Core Materials 
PR 
Social Media 
Email Marketing 
Events 
Advertising 
Awareness 
Lead Generation 
Sales Funnel 
Lead 
Nurturing: More 
Email Marketing 
Marketing 
Automation 
Sales
“To compete for consumers’ time and divided attention, brands 
must also find ways to better resonate with their audiences.” 
“Building a successful multichannel marketing campaign requires 
the right mix of channels that offer brands the ability to reach and 
@equintanilla 
engage consumers!”
Marketing problems are People Problems 
Sluggish Sales – not enough people buying 
Low retention – not enough repeat customers 
Poor Products – not enough interested people 
Poor customer service – too many unhappy 
@equintanilla 
people 
As Identified By: John Moore
Definition of Word of Mouth Marketing: 
Give people a reason to talk about your stuff - Make 
it easier for that conversation to take place 
4 Rules: 
@equintanilla 
Be interesting 
Make it easy 
Make people happy 
Earn Trust and Respect
@equintanilla
@equintanilla 
WOM FAQs 
• The typical American will mention 
approximately 80 brands in a week 
• 71 percent of people that a conversation 
will have more influence than advertising 
in purchasing decisions 
Every customer matters and every person 
is talking!!
@equintanilla
Funnel – “Social Word of Mouth” 
@equintanilla 
– Dave Evans
We are working to own our customer’s brain!!! 
@equintanilla
@equintanilla 
When we hear a good story, our minds often 
visualize the setting, sounds, smells, perhaps 
even taste when relating to a story. 
My secret sauce to marketing is taking a bit of heart, 
remembering all of my mother’s bits of wisdom while 
stirring, a sprinkle of sass, definitely some careful 
measurements, and keep your fingers crossed to see how 
the final paella (not cake) came out for … 
…. Christmas dinner.
A carefully crafted message is all in your point of view and 
perspective of your audience on what is compelling to them 
@equintanilla 
and then to persuade them to take an action. 
Here is the definition of persuasion: 
Process aimed at changing a person's (or a group's) 
attitude or behavior toward some event, idea, 
object, or other person(s), by using written or 
spoken words to convey information, feelings, or 
reasoning, or a combination of them. 
Read more: http://www.businessdictionary.com/definition/persuasion.html#ixzz3EfgohP5u
QUICK TIP 1: When marketing, be sure to 
be persuasive in your messaging and inspire 
your audience to take an action. 
@equintanilla
Most consumers wants: “why or what does it do for me.” 
@equintanilla 
For example, an engineer will market a drill bit as: 
Masonry Multi Construction multi-purpose drill bit, 50 x 85 
mm, d 5 mm 
A marketer would describe the same drill bit as follows: 
Bosch Dare Devil Long Life Bit Set Replacement Drill Bit, 
50x85 mm, d 5mm
@equintanilla 
Here is an example of persuasive writing from a Bosch Drill Bit 
featured on Amazon: 
This Bosch 1-inch by 16-inch flute by 21-inch SDS-Max rotary hammer drill bit offers 
improved performance with its carbide-tipped head with 4 cutting edges. The bit is designed 
to help reduce vibration when drilling. The bit shaft wears at a slower rate and better 
withstands repeated use. 
QUICK TIP 2: When creating content, be sure to 
be writing in terms of your customer’s “why or 
what’s in it for them” in your messaging and 
subtlety include benefits that influence your 
customer on why your product/program/service 
is more valuable than other similar options.
Your company is the stories people tell 
@equintanilla 
about it ~Brains On Fire
How do you keep your customer’s attention in a 
noisy world? The quote: “Make ‘em laugh” is just 
as true today as it was over 50 years ago when 
@equintanilla 
Gene Kelly wore his dancing shoes.
Leverage influential relationships because it may be a better 
marketing strategy to equip your biggest fans with the tools and 
scripts to share your story. Are you making it easy for your raving 
customers to talk about you? 
QUICK TIP 3: Branding is not just something your create in 
isolation.. It is the impression that others have about you 
based on your messaging as well as what others say about 
you. Your brand is the sum of many conversations and 
interactions and leverage your influential relationships to 
@equintanilla 
bring out the best. 
As marketer’s we are the brand keepers, we have to think like a chess 
master and be thinking 2 -5 steps ahead to keep putting our best foot 
forward and empower our fans to have the right message to share your 
best brand stories in a relatable way.
5 T’s of Word of Mouth Marketing 
Type The Questions Action Steps 
@equintanilla 
Talkers 
– Who will tell their friends 
about you? 
Find the people who will talk 
about you 
Topics – What will they talk about? Give people a reason to talk 
Tools 
– How can you help the 
message travel? 
Help the message spread 
faster and farther 
Taking Part 
– How should you join the 
conversation Join the conversation 
Tracking 
– What are people saying 
about you? 
Measure and understand what 
people are saying 
Source: Andy Serenovitz
Top 10 Tips to Improve Word of Mouth 
10) Happy Customers are your best advertising .. 
@equintanilla 
Make people Happy 
9) Marketing is easy .. Earn the respect and 
recommendation of your customers .. they will do 
your marketing for you for free. 
8) The customer experience is your brand .. that is 
what is talked about. Join the conversation 
Source: Andy Serenovitz
Top 10 Tips to Improve Word of Mouth 
7) Listen to Negative Word of Mouth and learn .. 
@equintanilla 
improve and be authentic 
Dealing with Negativity: 
Build credibility before you need it 
Bring replies to your own website 
Let your fans answer the problems 
Never get caught by surprise 
Source: Andy Serenovitz
Top 10 Tips to Improve Word of Mouth 
@equintanilla 
6) Be Interesting or Invisible 
5) If it is not worth talking about, it is not worth doing 
.. 
4) Honest marketing makes more money 
Source: Andy Serenovitz
Top 10 Tips to Improve Word of Mouth 
3) Use the power of Word of Mouth to make business 
@equintanilla 
treat people better 
2) More fun to work at a company that people want 
to talk about 
1) Make the story of your company a good one! 
Source: Andy Serenovitz
Top 10 Tips to Improve Word of Mouth 
@equintanilla 
Does your brand deliver a memorable experience? 
Before buying? 
During the transactions? 
After the transaction? 
Does your organization breathe the brand through all points 
of the buyers journey and channels?
@equintanilla 
Tip: Connect with Objectives 
• E - ENTERTAINING 
• I - INFORMATIONAL 
• E - EDUCATIONAL 
• I - INSPIRATIONAL 
• O – OBJECTIVE: What 
was the point of doing 
all the work? 
Source: https://nutlug.wordpress.com/2010/09/24/old-macdonalds-method-for-creating-engaging-content/
@equintanilla 
Infographic
@equintanilla 
DURING PRESENTATION: WE 
HIGHLIGHTED THE FOLLOWING FAN 
PAGES FROM THE ATTENDEES
American Airlines Credit Union 
@equintanilla
American Airlines Credit Union 
@equintanilla
American Airlines Credit Union 
@equintanilla
American Airlines Credit Union 
@equintanilla
American Airlines Credit Union 
@equintanilla
Kelly Community Federal Credit Union 
@equintanilla
Kelly Community Federal Credit Union 
@equintanilla
Kelly Community Federal Credit Union 
@equintanilla
Kelly Community Federal Credit Union 
@equintanilla
Kelly Community Federal Credit Union 
Leverage Your 
Thought Leaders 
@equintanilla
@equintanilla 
Neches Federal Credit Union
@equintanilla 
Neches Federal Credit Union 
Be Relevant 
to Your 
Community!
@equintanilla 
Neches Federal Credit Union 
Partner With 
Your 
Community!
@equintanilla 
Allegiance Credit Union
@equintanilla 
Allegiance Credit Union
@equintanilla 
Allegiance Credit Union
@equintanilla 
Allegiance Credit Union
@equintanilla 
DURING PRESENTATION: 
DUE TO THE TIME ALLOTTED FOR THE 
WORKSHOP THE FOLLOWING SLIDES 
WHERE NOT INCLUDED IN THE 
DISCUSSION WITH THE ATTENDEES
@equintanilla 
Relevant (Timely 
and interesting) 
The audience cares 
about and enjoys this 
content 
Messages are on 
brand and reflect the 
core benefits of the 
organization in audience 
perspective 
51 
Engagement 
Commitment 
Time and resources are 
devoted to building a 
foundation – content, 
community, feedback 
The internal team is 
invested in the effort, helps 
generate conversation and 
feels the benefits of a 
growing community 
Talkable: Have a 
conversation 
People are interacting 
more frequently, or more 
deeply 
Connection: Build 
your community 
Builds connections: 
People are sharing and 
make recommendations 
daily 
People try things from 
peer recommendations 
Source: Cultural Strategies - www.cultural-strategies.com 
Armando Rayo, VP, Engagement - arayo@cultural-strategies.com
@equintanilla 
Creating Advocates 
INSPIRE 
Inspire people to take action 
that changes the world 
•Engage 
•Passion 
•Story 
•Create Possibilities 
•Connect 
•Open Doors 
•Be Relevant 
•Diverse & Inclusive 
•Innovate 
•Create Relationships 
EQUIP 
Equip people with skills, 
knowledge & abilities 
•Educate 
•Skills 
•Abilities 
•knowledge 
•Information 
•How to’s 
•Leadership 
•Talking Points 
MOBILIZE 
Mobilize people & networks 
to take action. 
•Call to Action 
•Resources 
•Step by step 
•Online/offline Transition 
• Incentives 
•Create Advocates 
Source: Cultural Strategies - www.cultural-strategies.com 
Armando Rayo, VP, Engagement - arayo@cultural-strategies.com
@equintanilla 
Earned, Owned, & Paid. 
Social works best when you use the 
classic definition of marketing: that it’s 
about relationships with customers 
and the actual conversations. 
Tip: Don’t be a 
NASTY 
NETWORKER!!
@equintanilla
@equintanilla 
Tip: What to post .. 
Add Social 
Media Icons to 
your email 
campaigns and 
all landing 
pages.
Content Tip: Bring Offline to Online 
@equintanilla 
Don’t overlook the 
obvious! 
Touch Point: 
interface of a product, 
a service or a brand 
with customers, non-customers, 
employees and other 
stakeholders – 
before, during and 
after a transaction 
respectively a 
purchase.
@equintanilla 
Entertain!
@equintanilla 
Schedule Updates
@equintanilla 
Sales and CRM 
• Marketing Automation supports Social Integration 
• Social CRM is supported in Salesforce & Nimble
@equintanilla 
Market Execution Pyramid 
http://crowds2crowds.com/market-segmentation.html#sthash.0yGhsjWQ.dpbs
Future Plans for Integrated Marketing 
@equintanilla
@equintanilla 
Marketing Takeaways 
• Exposure is critical 
• Control the news 
• Make consumers want 
more 
• Be creative in your 
marketing 
• Find your niche 
• Promote yourself in the 
right venues 
• Contribute to the 
discourse
Closing 
Tips! 
@equintanilla 
Be Yourself as a consistent, unique, and 
delivering valuable experiences to those who 
care the most about you! 
Be sure to evaluate: 
1. Visual Identity 
2. Advertising and Media 
3. Community and Partnerships 
4. Sales and Customer Service 
5. Online Presence
@equintanilla
@equintanilla 
Thank You! 
Elizabeth Quintanilla 
Elizabeth@marketinggunslingers.com 
@equintanilla 
@mktggunslingers

Contenu connexe

Tendances

8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
Social media for business training course
Social media for business training courseSocial media for business training course
Social media for business training courseRebecca Caroe
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
How to Leverage LinkedIn to
How to Leverage LinkedIn to How to Leverage LinkedIn to
How to Leverage LinkedIn to Vanessa CEO
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Usingjonloomer
 
Facebook Marketing for Beginners
Facebook Marketing for BeginnersFacebook Marketing for Beginners
Facebook Marketing for BeginnersHarrison Blum
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxneilnapier
 
Social Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaSocial Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaCharlene Li
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Natasha Baldwin
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Chris Halvorson
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaNitin Karkara
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 stepsSam Verhaegen
 
Social Media Marketing and Social Media Advertising Playbook
Social Media Marketing and Social Media Advertising PlaybookSocial Media Marketing and Social Media Advertising Playbook
Social Media Marketing and Social Media Advertising PlaybookExperience Advertising
 
Making the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMaking the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
 
Joffreys Coffee & Tea Company Social Media Marketing Case Study
Joffreys Coffee & Tea Company Social Media Marketing Case StudyJoffreys Coffee & Tea Company Social Media Marketing Case Study
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
 

Tendances (20)

8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010
 
Social media for business training course
Social media for business training courseSocial media for business training course
Social media for business training course
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your Business
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
 
How to Leverage LinkedIn to
How to Leverage LinkedIn to How to Leverage LinkedIn to
How to Leverage LinkedIn to
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
 
Facebook Marketing for Beginners
Facebook Marketing for BeginnersFacebook Marketing for Beginners
Facebook Marketing for Beginners
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptx
 
Social Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaSocial Media Strategy, HSM Italia
Social Media Strategy, HSM Italia
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 steps
 
Social Media Marketing and Social Media Advertising Playbook
Social Media Marketing and Social Media Advertising PlaybookSocial Media Marketing and Social Media Advertising Playbook
Social Media Marketing and Social Media Advertising Playbook
 
Making the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMaking the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your List
 
Joffreys Coffee & Tea Company Social Media Marketing Case Study
Joffreys Coffee & Tea Company Social Media Marketing Case StudyJoffreys Coffee & Tea Company Social Media Marketing Case Study
Joffreys Coffee & Tea Company Social Media Marketing Case Study
 

Similaire à Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more!

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar MeetEdgar
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldMike Georgopoulos
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
 
The Power of Brand Personality
The Power of Brand PersonalityThe Power of Brand Personality
The Power of Brand PersonalityWe Share Freely
 
Marketing Success: Campaign and Content Insider Secrets Revealed!
Marketing Success: Campaign and Content Insider Secrets Revealed!Marketing Success: Campaign and Content Insider Secrets Revealed!
Marketing Success: Campaign and Content Insider Secrets Revealed!Elizabeth Quintanilla, MBA
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyContent Marketing Institute
 
Mark Kilens - The Pillars of Delight - SDINBOUND Meetup
Mark Kilens - The Pillars of Delight - SDINBOUND MeetupMark Kilens - The Pillars of Delight - SDINBOUND Meetup
Mark Kilens - The Pillars of Delight - SDINBOUND MeetupSDInbound
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA
 
Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsRustin Banks
 
Four Steps to Social
Four Steps to SocialFour Steps to Social
Four Steps to SocialAshley Vinson
 
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...Chu Minh Thông
 
Real Strategies to Organically Growing your Social Audience
Real Strategies to Organically Growing your Social Audience Real Strategies to Organically Growing your Social Audience
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
 
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
 
Content Marketing 101 (and how to write a kick ass blog post)
Content Marketing 101 (and how to write a kick ass blog post)Content Marketing 101 (and how to write a kick ass blog post)
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
 
Converting Your Crowd for Culture Days, National Arts Congress
Converting Your Crowd for Culture Days, National Arts CongressConverting Your Crowd for Culture Days, National Arts Congress
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
 
Rainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youRainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
 
Creative & Storytelling Across Social Channels
Creative & Storytelling Across Social ChannelsCreative & Storytelling Across Social Channels
Creative & Storytelling Across Social ChannelsTinuiti
 
Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
 
Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Tara Hunt
 

Similaire à Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! (20)

Ecomm webinar
Ecomm webinar Ecomm webinar
Ecomm webinar
 
Building Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials WorldBuilding Loyal Clients in a Millenials World
Building Loyal Clients in a Millenials World
 
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...
 
The Power of Brand Personality
The Power of Brand PersonalityThe Power of Brand Personality
The Power of Brand Personality
 
8 Tips to Find Influencers and Convince Them to Help You
8 Tips to Find Influencers and Convince Them to Help You 8 Tips to Find Influencers and Convince Them to Help You
8 Tips to Find Influencers and Convince Them to Help You
 
Marketing Success: Campaign and Content Insider Secrets Revealed!
Marketing Success: Campaign and Content Insider Secrets Revealed!Marketing Success: Campaign and Content Insider Secrets Revealed!
Marketing Success: Campaign and Content Insider Secrets Revealed!
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
 
Mark Kilens - The Pillars of Delight - SDINBOUND Meetup
Mark Kilens - The Pillars of Delight - SDINBOUND MeetupMark Kilens - The Pillars of Delight - SDINBOUND Meetup
Mark Kilens - The Pillars of Delight - SDINBOUND Meetup
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social Campaigns
 
Four Steps to Social
Four Steps to SocialFour Steps to Social
Four Steps to Social
 
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 6 - Văn Hiển, Hồng Phong, Mi...
 
Real Strategies to Organically Growing your Social Audience
Real Strategies to Organically Growing your Social Audience Real Strategies to Organically Growing your Social Audience
Real Strategies to Organically Growing your Social Audience
 
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
 
Content Marketing 101 (and how to write a kick ass blog post)
Content Marketing 101 (and how to write a kick ass blog post)Content Marketing 101 (and how to write a kick ass blog post)
Content Marketing 101 (and how to write a kick ass blog post)
 
Converting Your Crowd for Culture Days, National Arts Congress
Converting Your Crowd for Culture Days, National Arts CongressConverting Your Crowd for Culture Days, National Arts Congress
Converting Your Crowd for Culture Days, National Arts Congress
 
Rainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youRainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for you
 
Creative & Storytelling Across Social Channels
Creative & Storytelling Across Social ChannelsCreative & Storytelling Across Social Channels
Creative & Storytelling Across Social Channels
 
Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!Content Marketing World 2014 Recap: What Libraries Need to Know!
Content Marketing World 2014 Recap: What Libraries Need to Know!
 
Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]Making Whuffie [from SHiFT08]
Making Whuffie [from SHiFT08]
 

Plus de Elizabeth Quintanilla, MBA

Marketing for agents - Generate more Leads and more Income!
Marketing for agents - Generate more Leads and more Income!Marketing for agents - Generate more Leads and more Income!
Marketing for agents - Generate more Leads and more Income!Elizabeth Quintanilla, MBA
 
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...
Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Busin...Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Busin...
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...Elizabeth Quintanilla, MBA
 
Social Media 201: You're on Social Media .. Now What?
Social Media 201:  You're on Social Media .. Now What?Social Media 201:  You're on Social Media .. Now What?
Social Media 201: You're on Social Media .. Now What?Elizabeth Quintanilla, MBA
 
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
 
Marketing for Startups - A Sales for Startups Presentation at Mexican.VC
Marketing for Startups - A Sales for Startups Presentation at Mexican.VCMarketing for Startups - A Sales for Startups Presentation at Mexican.VC
Marketing for Startups - A Sales for Startups Presentation at Mexican.VCElizabeth Quintanilla, MBA
 
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Social Media ROI - Presented at September's Austin Content Marketing Meetup b...
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
 
Marketing and Social Media for Independent Business
Marketing and Social Media for Independent BusinessMarketing and Social Media for Independent Business
Marketing and Social Media for Independent BusinessElizabeth Quintanilla, MBA
 
Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowElizabeth Quintanilla, MBA
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Elizabeth Quintanilla, MBA
 
Marketers Can Learn from Jimmy Buffet and Lady Gaga
Marketers Can Learn from Jimmy Buffet and Lady GagaMarketers Can Learn from Jimmy Buffet and Lady Gaga
Marketers Can Learn from Jimmy Buffet and Lady GagaElizabeth Quintanilla, MBA
 
Innovation and Marketing -- leveraging guerilla thinking into your innovation
Innovation and Marketing -- leveraging guerilla thinking into your innovationInnovation and Marketing -- leveraging guerilla thinking into your innovation
Innovation and Marketing -- leveraging guerilla thinking into your innovationElizabeth Quintanilla, MBA
 
Leveraging Social Media - to find each other in biz!
Leveraging Social Media - to find each other in biz!Leveraging Social Media - to find each other in biz!
Leveraging Social Media - to find each other in biz!Elizabeth Quintanilla, MBA
 
Facebook Changes - Critical Updates for Businesses Using Facebook
Facebook Changes - Critical Updates for Businesses Using FacebookFacebook Changes - Critical Updates for Businesses Using Facebook
Facebook Changes - Critical Updates for Businesses Using FacebookElizabeth Quintanilla, MBA
 
RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayElizabeth Quintanilla, MBA
 
“How EQ Consultants Group, LLC is using technology to support our clients.”
“How EQ Consultants Group, LLC is using technology to support our clients.”“How EQ Consultants Group, LLC is using technology to support our clients.”
“How EQ Consultants Group, LLC is using technology to support our clients.”Elizabeth Quintanilla, MBA
 
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Elizabeth Quintanilla, MBA
 

Plus de Elizabeth Quintanilla, MBA (20)

Marketing for agents - Generate more Leads and more Income!
Marketing for agents - Generate more Leads and more Income!Marketing for agents - Generate more Leads and more Income!
Marketing for agents - Generate more Leads and more Income!
 
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...
Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Busin...Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Busin...
Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Busin...
 
Social Media 201: You're on Social Media .. Now What?
Social Media 201:  You're on Social Media .. Now What?Social Media 201:  You're on Social Media .. Now What?
Social Media 201: You're on Social Media .. Now What?
 
50 marketing tactics in 50 minutes
50 marketing tactics in 50 minutes50 marketing tactics in 50 minutes
50 marketing tactics in 50 minutes
 
TechBA- Marketing for Startups and Small Biz
TechBA- Marketing for Startups and Small BizTechBA- Marketing for Startups and Small Biz
TechBA- Marketing for Startups and Small Biz
 
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
 
Marketing for Startups - A Sales for Startups Presentation at Mexican.VC
Marketing for Startups - A Sales for Startups Presentation at Mexican.VCMarketing for Startups - A Sales for Startups Presentation at Mexican.VC
Marketing for Startups - A Sales for Startups Presentation at Mexican.VC
 
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Social Media ROI - Presented at September's Austin Content Marketing Meetup b...
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...
 
Marketing and Social Media for Independent Business
Marketing and Social Media for Independent BusinessMarketing and Social Media for Independent Business
Marketing and Social Media for Independent Business
 
Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...
 
Are you a Pirate or a Patriot?
Are you a Pirate or a Patriot?Are you a Pirate or a Patriot?
Are you a Pirate or a Patriot?
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to know
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..
 
Marketers Can Learn from Jimmy Buffet and Lady Gaga
Marketers Can Learn from Jimmy Buffet and Lady GagaMarketers Can Learn from Jimmy Buffet and Lady Gaga
Marketers Can Learn from Jimmy Buffet and Lady Gaga
 
Innovation and Marketing -- leveraging guerilla thinking into your innovation
Innovation and Marketing -- leveraging guerilla thinking into your innovationInnovation and Marketing -- leveraging guerilla thinking into your innovation
Innovation and Marketing -- leveraging guerilla thinking into your innovation
 
Leveraging Social Media - to find each other in biz!
Leveraging Social Media - to find each other in biz!Leveraging Social Media - to find each other in biz!
Leveraging Social Media - to find each other in biz!
 
Facebook Changes - Critical Updates for Businesses Using Facebook
Facebook Changes - Critical Updates for Businesses Using FacebookFacebook Changes - Critical Updates for Businesses Using Facebook
Facebook Changes - Critical Updates for Businesses Using Facebook
 
RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stay
 
“How EQ Consultants Group, LLC is using technology to support our clients.”
“How EQ Consultants Group, LLC is using technology to support our clients.”“How EQ Consultants Group, LLC is using technology to support our clients.”
“How EQ Consultants Group, LLC is using technology to support our clients.”
 
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...
 

Dernier

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 

Dernier (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 

Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more!

  • 1. Hello Oklahoma City! – 10/2/14 @equintanilla Word-Of-Mouth, a Must-Have Marketing Strategy: Connecting the Cool Kids, Millennials, and More!
  • 5. “..if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go to the circus, and buy tickets, that’s sales. @equintanilla If you actually intended for all this to happen ….. that’s marketing!
  • 6. Common Marketing Goals 1. Implement foundational marketing improvements, including branding, messaging, website, content, and search to increase awareness and support future growth. 2. Build AWARENESS of ACME Products and Professional Services, @equintanilla and EDUCATE our Customers and Stakeholders. 3. Strengthen relationship with select partners to improve credibility, expand ACME sales force, and increase leads. 4. Present ACME as an industry thought leader - a proven, credible provider of TNT Products and Professional Services.
  • 7. Fundamental Marketing Activities @equintanilla Web Site & Search Content/Core Materials PR Social Media Email Marketing Events Advertising Awareness Lead Generation Sales Funnel Lead Nurturing: More Email Marketing Marketing Automation Sales
  • 8. “To compete for consumers’ time and divided attention, brands must also find ways to better resonate with their audiences.” “Building a successful multichannel marketing campaign requires the right mix of channels that offer brands the ability to reach and @equintanilla engage consumers!”
  • 9. Marketing problems are People Problems Sluggish Sales – not enough people buying Low retention – not enough repeat customers Poor Products – not enough interested people Poor customer service – too many unhappy @equintanilla people As Identified By: John Moore
  • 10. Definition of Word of Mouth Marketing: Give people a reason to talk about your stuff - Make it easier for that conversation to take place 4 Rules: @equintanilla Be interesting Make it easy Make people happy Earn Trust and Respect
  • 12. @equintanilla WOM FAQs • The typical American will mention approximately 80 brands in a week • 71 percent of people that a conversation will have more influence than advertising in purchasing decisions Every customer matters and every person is talking!!
  • 14. Funnel – “Social Word of Mouth” @equintanilla – Dave Evans
  • 15. We are working to own our customer’s brain!!! @equintanilla
  • 16. @equintanilla When we hear a good story, our minds often visualize the setting, sounds, smells, perhaps even taste when relating to a story. My secret sauce to marketing is taking a bit of heart, remembering all of my mother’s bits of wisdom while stirring, a sprinkle of sass, definitely some careful measurements, and keep your fingers crossed to see how the final paella (not cake) came out for … …. Christmas dinner.
  • 17. A carefully crafted message is all in your point of view and perspective of your audience on what is compelling to them @equintanilla and then to persuade them to take an action. Here is the definition of persuasion: Process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination of them. Read more: http://www.businessdictionary.com/definition/persuasion.html#ixzz3EfgohP5u
  • 18. QUICK TIP 1: When marketing, be sure to be persuasive in your messaging and inspire your audience to take an action. @equintanilla
  • 19. Most consumers wants: “why or what does it do for me.” @equintanilla For example, an engineer will market a drill bit as: Masonry Multi Construction multi-purpose drill bit, 50 x 85 mm, d 5 mm A marketer would describe the same drill bit as follows: Bosch Dare Devil Long Life Bit Set Replacement Drill Bit, 50x85 mm, d 5mm
  • 20. @equintanilla Here is an example of persuasive writing from a Bosch Drill Bit featured on Amazon: This Bosch 1-inch by 16-inch flute by 21-inch SDS-Max rotary hammer drill bit offers improved performance with its carbide-tipped head with 4 cutting edges. The bit is designed to help reduce vibration when drilling. The bit shaft wears at a slower rate and better withstands repeated use. QUICK TIP 2: When creating content, be sure to be writing in terms of your customer’s “why or what’s in it for them” in your messaging and subtlety include benefits that influence your customer on why your product/program/service is more valuable than other similar options.
  • 21. Your company is the stories people tell @equintanilla about it ~Brains On Fire
  • 22. How do you keep your customer’s attention in a noisy world? The quote: “Make ‘em laugh” is just as true today as it was over 50 years ago when @equintanilla Gene Kelly wore his dancing shoes.
  • 23. Leverage influential relationships because it may be a better marketing strategy to equip your biggest fans with the tools and scripts to share your story. Are you making it easy for your raving customers to talk about you? QUICK TIP 3: Branding is not just something your create in isolation.. It is the impression that others have about you based on your messaging as well as what others say about you. Your brand is the sum of many conversations and interactions and leverage your influential relationships to @equintanilla bring out the best. As marketer’s we are the brand keepers, we have to think like a chess master and be thinking 2 -5 steps ahead to keep putting our best foot forward and empower our fans to have the right message to share your best brand stories in a relatable way.
  • 24. 5 T’s of Word of Mouth Marketing Type The Questions Action Steps @equintanilla Talkers – Who will tell their friends about you? Find the people who will talk about you Topics – What will they talk about? Give people a reason to talk Tools – How can you help the message travel? Help the message spread faster and farther Taking Part – How should you join the conversation Join the conversation Tracking – What are people saying about you? Measure and understand what people are saying Source: Andy Serenovitz
  • 25. Top 10 Tips to Improve Word of Mouth 10) Happy Customers are your best advertising .. @equintanilla Make people Happy 9) Marketing is easy .. Earn the respect and recommendation of your customers .. they will do your marketing for you for free. 8) The customer experience is your brand .. that is what is talked about. Join the conversation Source: Andy Serenovitz
  • 26. Top 10 Tips to Improve Word of Mouth 7) Listen to Negative Word of Mouth and learn .. @equintanilla improve and be authentic Dealing with Negativity: Build credibility before you need it Bring replies to your own website Let your fans answer the problems Never get caught by surprise Source: Andy Serenovitz
  • 27. Top 10 Tips to Improve Word of Mouth @equintanilla 6) Be Interesting or Invisible 5) If it is not worth talking about, it is not worth doing .. 4) Honest marketing makes more money Source: Andy Serenovitz
  • 28. Top 10 Tips to Improve Word of Mouth 3) Use the power of Word of Mouth to make business @equintanilla treat people better 2) More fun to work at a company that people want to talk about 1) Make the story of your company a good one! Source: Andy Serenovitz
  • 29. Top 10 Tips to Improve Word of Mouth @equintanilla Does your brand deliver a memorable experience? Before buying? During the transactions? After the transaction? Does your organization breathe the brand through all points of the buyers journey and channels?
  • 30. @equintanilla Tip: Connect with Objectives • E - ENTERTAINING • I - INFORMATIONAL • E - EDUCATIONAL • I - INSPIRATIONAL • O – OBJECTIVE: What was the point of doing all the work? Source: https://nutlug.wordpress.com/2010/09/24/old-macdonalds-method-for-creating-engaging-content/
  • 32. @equintanilla DURING PRESENTATION: WE HIGHLIGHTED THE FOLLOWING FAN PAGES FROM THE ATTENDEES
  • 33. American Airlines Credit Union @equintanilla
  • 34. American Airlines Credit Union @equintanilla
  • 35. American Airlines Credit Union @equintanilla
  • 36. American Airlines Credit Union @equintanilla
  • 37. American Airlines Credit Union @equintanilla
  • 38. Kelly Community Federal Credit Union @equintanilla
  • 39. Kelly Community Federal Credit Union @equintanilla
  • 40. Kelly Community Federal Credit Union @equintanilla
  • 41. Kelly Community Federal Credit Union @equintanilla
  • 42. Kelly Community Federal Credit Union Leverage Your Thought Leaders @equintanilla
  • 44. @equintanilla Neches Federal Credit Union Be Relevant to Your Community!
  • 45. @equintanilla Neches Federal Credit Union Partner With Your Community!
  • 50. @equintanilla DURING PRESENTATION: DUE TO THE TIME ALLOTTED FOR THE WORKSHOP THE FOLLOWING SLIDES WHERE NOT INCLUDED IN THE DISCUSSION WITH THE ATTENDEES
  • 51. @equintanilla Relevant (Timely and interesting) The audience cares about and enjoys this content Messages are on brand and reflect the core benefits of the organization in audience perspective 51 Engagement Commitment Time and resources are devoted to building a foundation – content, community, feedback The internal team is invested in the effort, helps generate conversation and feels the benefits of a growing community Talkable: Have a conversation People are interacting more frequently, or more deeply Connection: Build your community Builds connections: People are sharing and make recommendations daily People try things from peer recommendations Source: Cultural Strategies - www.cultural-strategies.com Armando Rayo, VP, Engagement - arayo@cultural-strategies.com
  • 52. @equintanilla Creating Advocates INSPIRE Inspire people to take action that changes the world •Engage •Passion •Story •Create Possibilities •Connect •Open Doors •Be Relevant •Diverse & Inclusive •Innovate •Create Relationships EQUIP Equip people with skills, knowledge & abilities •Educate •Skills •Abilities •knowledge •Information •How to’s •Leadership •Talking Points MOBILIZE Mobilize people & networks to take action. •Call to Action •Resources •Step by step •Online/offline Transition • Incentives •Create Advocates Source: Cultural Strategies - www.cultural-strategies.com Armando Rayo, VP, Engagement - arayo@cultural-strategies.com
  • 53. @equintanilla Earned, Owned, & Paid. Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations. Tip: Don’t be a NASTY NETWORKER!!
  • 55. @equintanilla Tip: What to post .. Add Social Media Icons to your email campaigns and all landing pages.
  • 56. Content Tip: Bring Offline to Online @equintanilla Don’t overlook the obvious! Touch Point: interface of a product, a service or a brand with customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase.
  • 59. @equintanilla Sales and CRM • Marketing Automation supports Social Integration • Social CRM is supported in Salesforce & Nimble
  • 60. @equintanilla Market Execution Pyramid http://crowds2crowds.com/market-segmentation.html#sthash.0yGhsjWQ.dpbs
  • 61. Future Plans for Integrated Marketing @equintanilla
  • 62. @equintanilla Marketing Takeaways • Exposure is critical • Control the news • Make consumers want more • Be creative in your marketing • Find your niche • Promote yourself in the right venues • Contribute to the discourse
  • 63. Closing Tips! @equintanilla Be Yourself as a consistent, unique, and delivering valuable experiences to those who care the most about you! Be sure to evaluate: 1. Visual Identity 2. Advertising and Media 3. Community and Partnerships 4. Sales and Customer Service 5. Online Presence
  • 65. @equintanilla Thank You! Elizabeth Quintanilla Elizabeth@marketinggunslingers.com @equintanilla @mktggunslingers

Notes de l'éditeur

  1. 3 Reasons People Talk about you: You – They like you and Your stuff Me – Talking Makes Me Feel Good Look smart, help others, feel important Us – Feel connected to the group Honest Points – say what you believe, say who you represent, never lie about who you are
  2. Every successful business has one thing in common … PEOPLE Delight your customers and create a customer experience .. Every customer touch point is a talking point
  3. Word of Mouth Marketing: giving consumers a reason to talk about your brand, service, or product ~John Moore
  4. Perhaps you remember the “Old Spice” commercial were this sexy man was going through funny situations and you actually watched the commercial to laugh. This situational comedy still exists and perhaps you may have enjoyed the “Don’t Touch my Dart” commercials featuring a well-known comedian and his annoying neighbor. Part of being memorable is leaving a favorable impression and laughter is a subtle way of persuading someone to “like” you just a little bit more than the alternative choice.
  5. Talkers have passion, credibility, connections, and opportunity Motivate talkers: Always say yes to a volunteer, make them feel important, make it fun, throw a good party Good Topics are portable: You should Try _________, it’s ____________ or Can you believe ________ did _______?   Whatever your customers are talking about is a amazing topic   Extrodinary customer service, be silly, partner with a charity
  6. CampusLIVE paid Lindsay Lohan about $3,500 for one tweet which resulted in 4,500 clicks to their website. This equates to $o.77 cent a click and at this price point celebrity tweeting competes with Google Adwords and Facebook advertising. Control the news: One of the best marketing tactics is to befriend others; groups, individuals and/or news organizations. Let people and organizations know what your business is about, how you benefit the community and upcoming events. Toot your horn so that the entire world may hear the music. Consumers are eager to be reminded of exciting events, have their minds taken off negative aspects of the economy and learn about savings or events that will benefit them. Vera Wang is rarely if ever photographed walking down the streets of NY. Wang did something unheard to promote the Kardashian wedding gown. About one week before Kim’s wedding, Vera and Kim were photographed together walking down a NY street.
  7. Low and Slow Conversational talk