Gamfed Turkey - Gamification Hackathon - 21-22-23.09.2018 / Turkcell GNCYTNK - BUG Lab

1. GNCYTNK
1440
Tuna Pamir, Sercan Muhlaci, FıratAlpaydın, EnesYavuz, Onur Orhan, Seyyid Doğan
TURKCELLYOUNGTALENTS
GAMIFIED RECRUITINGAPP

2. GNCYTNK
- GNCYTNKprogram online precense
- Filtering innovative &talented candidates
- Length ofthe recruitment processes
- Matchingtalentswith departments
- OtherTurkcellproducts
- Forming GNCYTNKGlobalPlatform
- Gamified recruitment process
- Digitalized candidate analysis
- Collective & collaborativetask system
- Lowcost product qualitytesting and promotion
- Increased socialmedia Interaction
- Newbrand ambassadors
1440
PROBLEMS & SOLUTIONS

3. GNCYTNK
1440
FORESIGHT
“Artık müşterilerimizin sadece 32 dakikalık arama-aranma sürelerinde değil
1440 dakika süren gün boyuncayanlarında olmak için çalışıyoruz”
KAAN TERZİOĞU

4. GNCYTNK
1440
GNCYTNK
GNCYTNKisTurkcell’s recruiting and onboarding programfortalented universitystudents.
Aim istofind / assess /filterthe right candidatetothe right department inTurkcell.
GNCTNKis both a mobile app and aweb application. Students jointhis programthrough
different options like referrals / ads etc. Core concept isto allowthe studentstofindtheir
true potentialfor innovation,teamwork & personalimprovements.
BENEFITS
- Decreasingthe recruitmenttime span
- Matchingthe candidate &the company
- Reaching outto bigger range ofpotentialcandidates
1440
WHATIS GNYTNKGAMIFIED RECRUITINGAPP ?

5. Merve Savcı
21, Bilgi University
Public Relations
SociallyActive
EconomicallyFree
Likestotravel
Wantsto improve
2foreign languages
Afraidtofailat
giventasks
Ahmet Öğretici
25,Ankara University
Business Management
Less SocialActivity
2YearsWork Experience
Betterworking condition
Wantsto Innovate
Afraidto be
unsuccessfull
Mert Saf
19,YıldızTechnicalUni
IndustrialDesign
Likesto be a geek
Hardcore gamer
Don’t have plansforfuture
Wantsto be more social
Afraidto be alone
GNCYTNK
1440
JOURNEY

6. GNCYTNK
Trying newopportunities
Meeting newpeople
Introducedto GNCYTNK
Afriend referredto
GNCYTNK, Not so
hopeful
Joins GNCYTNKvia
Veryactive on platform
Invitedto ınterview
Accepted
Joinsfinance department
Could’not join GNCYTNK
because offoregn language
Invitedfor another
job opportunity
Becomes brand ambassador
and QASpecialist.
Designs MobileApps
Gives a shot in GNCYTNK
online ad.
Joins GNCYTNKworks
with mentors
Invitedto interview
Accepted
Recruited mobile app
developer teamto make
his socialappforTurkcell
1440
JOURNEY

7. 1440
GNCYTNK
- Profile pageto monitor progression
- Motivationalgamification elements
- Past objectives & events
- Notifications
FEATURES

8. GNCYTNK
Objectiveswillcontaintask regarding
otherTurkcellproducts. Fast accesto
allserviceswillmost likelyincrease
the overallusers count.
1440
SERVICES

9. GNCYTNK
- GNCYTNKonboarding personalitytests
- Questionnaires
- Meet-ups (FizyBeloved Old Songs)
- Socialmediatasks
- Cross platform missions
- Brand related missions
Thesetaskswillrevealvitalinformation regardingthe
candiates other personalities and skillsets.
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OBJECTIVES

10. GNCYTNK
GNCYTNKonline objectivetask listwillcover
severaltailoredfeaturestotrack progression
and completion events.
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CUSTOM ONLINETASKS

11. GNCYTNK
- Badgesfor objective completions
-Turkcellservice promotions
- Invitationto specialevents
- Freetrainings
- Extra progressionfor sharing
- Other gifts
- BECOMEAYOUNGTALENT
1440
REWARDS

12. Tuna Pamir, Sercan Muhlaci, FıratAlpaydın, EnesYavuz, Onur Orhan, Seyyid Doğan
1440
GNCYTNK
TURKCELLYOUNGTALENTS
GAMIFIED RECRUITINGAPP
THANKYOU