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Application
Process — Help
or Hindrance?
Webinar Sponsor
Who Am I?
Chris Stanzione, MBA, CIR
14 years of Recruiting Experience
 Staffing, Consulting, and Corporate
 Has helped f...
Meet Stephanie Jones
• 36 years old
• 10 years of professional experience
• Wife, Mother of two under six
• Forty-five min...
Why would Stephanie want a
new job?
 Career aspirations
 More money
 Dead end environment
 Lack of support
 Work-life...
So…how does Stephanie get a new
job?
In her spare time, she surfs job boards, sets
an indeed alert and….applies for a job ...
It’s a waste of
time….
Your company’s Application
Process
 What is the purpose of your application
process?
 Is your process costing you more t...
What is the purpose of your
application process?
 Attract candidates?
 Show applicants the value of
your company?
 Capt...
How much is an applicant
worth?
Case Study – First Regional Bank (name changed)
 25,000 employees
 1,500 openings at any...
How much is an applicant worth?
Case Study – First Regional Bank (name changed)
 Average annual bank revenue per
househol...
How much is an applicant
worth?
Case Study – Business to Business Company
 2,000 employees
 200 openings at any given ti...
How much is an applicant worth?
Case Study – Business to Business Company
 120,000 applicants have a network of
approxima...
Your ATS – The Good, Bad and Ugly
Good - Process Applications
Bad - Cumbersome
Ugly - Repel potential applicants
and cu...
The Bad (and Ugly) Process
 Most ATS’ attempt to have cleaner
interfaces and if designed with user
experience in mind, it...
Click
Apply
Upload
Resume
Personal
Info
Ten years
Work
Experience
All
Education
Experience
Certifications
10+ Addl.
Questi...
Click
Apply
Upload
Resume
Personal
Info
Ten years
Work
Experience
All
Education
Experience
Certifications
10+ Addl.
Questi...
A better process…
Apply
Upload
Document
OR
Import
LinkedIn
Profile OR
G+
Profile
OR
Facebook
Profile OR
Enter
important
in...
A better process…
Apply
Upload
Document
OR
Import
LinkedIn
Profile OR
G+
Profile
OR
Facebook
Profile OR
Enter
important
in...
But we can’t do that!
Maybe…..Maybe Not…..
But we need to do SOMETHING different
with our application assets because they
...
Which is Better?
Be Intentional with your Sourcing
 Posting Jobs: Volume OR Quality?
 Direct Sourcing: With precision and intent OR
uploa...
Mobile Access – Is it a fad?
Even the Mobile
Companies don’t
put their
Employment
Applications on
Mobile Enabled
Platforms !!
Year over Year Mobile
Penetration 2012-2013
Check your own Career
Site…And Others’
 Visit your career site from your personal
mobile device and a tablet
 What do yo...
Mobile is Not a Process, It’s A
Platform
 Would you only allow Mac Users to apply?
 What about only PC Users
 Desktop U...
The Case for Mobile
At current Year over Year
growth rates of 27%, the
United States will reach 90%
smartphone penetration...
Recap
Remember Stephanie Jones?
 As an applicant, she is very valuable
 Her application will help define her experience
...
Thank You
Chris.Stanzione@AutoTraderGroup.comLinkedin.com/in/chrisstanzione
@cjstanzione ChrisStanzione.com
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
Online Application Process; Help or Hindrance?
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Online Application Process; Help or Hindrance?

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Each company which uses an Online Application Process has to answer the question, “Does our online application create or destroy value for our prospects, internal employees, and talent acquisition teams?” How much does each applicant cost you to attract to your application process? How many of them are dropping out along the way? Join Chris Stanzione on a journey of two processes (one good, one bad) and explore opportunities to streamline and enhance the user experience. Chris will explore mobility as a concept rather than simply an application and explore why mobile matters to the average and not-so average user.

Publié dans : Business, Technologie
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Online Application Process; Help or Hindrance?

  1. 1. Application Process — Help or Hindrance? Webinar Sponsor
  2. 2. Who Am I? Chris Stanzione, MBA, CIR 14 years of Recruiting Experience  Staffing, Consulting, and Corporate  Has helped facilitate over 10,000 hires in 47 states  Atlanta since 2004  Founded Atlanta Recruiters Group in 2008  Currently a Talent Acquisition Business Partner at Cox Automotive  Just found out I am in HR
  3. 3. Meet Stephanie Jones • 36 years old • 10 years of professional experience • Wife, Mother of two under six • Forty-five minute commute • Husband travels • PTA, Soccer, Ballet, Baseball • Loves to Facebook and Pinterest • Familiar with your product / services • Most of all… does not have a lot of free time
  4. 4. Why would Stephanie want a new job?  Career aspirations  More money  Dead end environment  Lack of support  Work-life balance  Personal Satisfaction
  5. 5. So…how does Stephanie get a new job? In her spare time, she surfs job boards, sets an indeed alert and….applies for a job or two How does that work out for her?
  6. 6. It’s a waste of time….
  7. 7. Your company’s Application Process  What is the purpose of your application process?  Is your process costing you more than the value it produces?  Who might you be missing because of your process?  How much would you pay for a good applicant?  How much is each applicant worth to your company?
  8. 8. What is the purpose of your application process?  Attract candidates?  Show applicants the value of your company?  Capture them into a Talent Pool for future prospecting?  Catalog each applicant for tracking and compliance purposes No No No Yes
  9. 9. How much is an applicant worth? Case Study – First Regional Bank (name changed)  25,000 employees  1,500 openings at any given time (18,000 per year)  100 applicants (avg.) per posting  1,800,000 applicants per year
  10. 10. How much is an applicant worth? Case Study – First Regional Bank (name changed)  Average annual bank revenue per household is $912  100% of applicants could be customers, however, if 10% of them were or are customers, that would mean 180,000 customers per year  180,000 *$912 = $164,160,000 every year in lost or gained revenue
  11. 11. How much is an applicant worth? Case Study – Business to Business Company  2,000 employees  200 openings at any given time (2,400 per year)  50 applicants (avg.) per posting  120,000 applicants per year
  12. 12. How much is an applicant worth? Case Study – Business to Business Company  120,000 applicants have a network of approximately 100 people (personal, social)  Reach of the company application experience is 12 million people per year  How much would it cost to personally reach 12 Million people per year?  How reliable is the message when it comes from someone from within your network?
  13. 13. Your ATS – The Good, Bad and Ugly Good - Process Applications Bad - Cumbersome Ugly - Repel potential applicants and customers
  14. 14. The Bad (and Ugly) Process  Most ATS’ attempt to have cleaner interfaces and if designed with user experience in mind, it becomes a more pleasant process  Historical process, compliance, and mis- understanding of the application has led to cumbersome, non-friendly interfaces
  15. 15. Click Apply Upload Resume Personal Info Ten years Work Experience All Education Experience Certifications 10+ Addl. Questions Authorization for Background, Credit, Education, DMV, etc. Finished !! Typical ATS Process Flow
  16. 16. Click Apply Upload Resume Personal Info Ten years Work Experience All Education Experience Certifications 10+ Addl. Questions Authorization for Background, Credit, Education, DMV, etc. Finished !! Typical ATS Process Flow
  17. 17. A better process… Apply Upload Document OR Import LinkedIn Profile OR G+ Profile OR Facebook Profile OR Enter important information Finished !! Next Practice ATS Flow
  18. 18. A better process… Apply Upload Document OR Import LinkedIn Profile OR G+ Profile OR Facebook Profile OR Enter important information Finished !! Next Practice ATS Flow
  19. 19. But we can’t do that! Maybe…..Maybe Not….. But we need to do SOMETHING different with our application assets because they are either adding value or creating losses within our organizations So how do we begin? Can We?
  20. 20. Which is Better?
  21. 21. Be Intentional with your Sourcing  Posting Jobs: Volume OR Quality?  Direct Sourcing: With precision and intent OR uploading masses of people to a CRM?  LinkedIn: Quantity OR Quality – InMails?  Networking: Growing your population OR specifically targeting a market  Referrals: Who do you know OR who do you know that is the RockStar that you need?
  22. 22. Mobile Access – Is it a fad?
  23. 23. Even the Mobile Companies don’t put their Employment Applications on Mobile Enabled Platforms !!
  24. 24. Year over Year Mobile Penetration 2012-2013
  25. 25. Check your own Career Site…And Others’  Visit your career site from your personal mobile device and a tablet  What do you observe?  Apply for a job  How far did you get?  How did it “feel”  Download the Indeed app  Find your job and apply  How far did you get?  How did it “feel”
  26. 26. Mobile is Not a Process, It’s A Platform  Would you only allow Mac Users to apply?  What about only PC Users  Desktop Users vs. Laptop Users?  Mobile users vs. Desktop/Laptop  Millennials will be the first generation to never need to adopt a “traditional” computer  Find ATS Add-Ons for your system until the ATS’ catch up with the technology
  27. 27. The Case for Mobile At current Year over Year growth rates of 27%, the United States will reach 90% smartphone penetration by the end of 2015 18 months from Today
  28. 28. Recap Remember Stephanie Jones?  As an applicant, she is very valuable  Her application will help define her experience with your company  She will share that experience with others…many others  She may use your product / services more or less; she may even boycott them OR become a Brand Champion  And if she can apply on her iPhone 5s using a resume stored on Dropbox or her LinkedIn profile while at her son’s baseball game…she may become a raving fan… Regardless of whether or not she gets hired
  29. 29. Thank You Chris.Stanzione@AutoTraderGroup.comLinkedin.com/in/chrisstanzione @cjstanzione ChrisStanzione.com

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