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2015 Social Media Trends

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.

Publié dans : Médias sociaux

2015 Social Media Trends

  1. 1. @EricaCampbell bit.ly/ECBBio ERICA CAMPBELL BYRUM Director of Social Media for ForRent.com & Homes.com Recently named Social Media MVP by PRNews 2015 Social Media Trends
  2. 2. SOCIAL MEDIA TRENDS 10
  3. 3. 10 SOCIAL MEDIA TRENDS 1. Cross Functional Team Integration 2. Creating Youtility 3. Social Platform Diversity 4. Image-Based Content Rules 5. Lights, Camera, Micro-Video 6. Contests Is King 7. Activating Employees & Fans 8. Real-Time Marketing 9. Go Mobile or Go Home 10. Pay to Play Goes Mainstream
  4. 4. 1. CROSS-FUNCTIONAL TEAM INTEGRATION
  5. 5. BRANDS WILL BECOME EVEN SMARTER ABOUT RESOURCE ALLOCATION & INVESTMENT.
  6. 6. EDITORIAL CALENDAR Source: Getcommunity.com
  7. 7. 2. CREATING YOUTILITY
  8. 8. YOU HAVE TO INFORMATION SNACKS TO SELL KNOWLEDGE MEALS. GIVE AWAY“ ”
  9. 9. CONTENT MARKETING
  10. 10. CREATE CONTENT THAT PEOPLE WILL HAVE AN INCENTIVE TO SHARE.
  11. 11. SEARCH & SOCIAL ARE STILL BROS Photo Credit: Microsoft.com Blog
  12. 12. FRESHNESS
  13. 13. START HIRING GOOD CONTENT WRITERS.
  14. 14. 3. SOCIAL PLATFORM DIVERSITY
  15. 15. SHOTGUNS TRUMP RIFLES - @JAYBAER
  16. 16. THE RIFLE APPROACH SAYS DON’T GET INVOLVED IN A PLATFORM UNLESS YOU CAN DO IT RIGHT. - @JAYBAER
  17. 17. Source: Jay Baer of ConvinceandConvert.com
  18. 18. THE SHOTGUN APPROACH SAYS YOU SHOULD BE EVERYWHERE AND THAT TOTAL PLATFORM SIZE IS SECONDARY. (AND POSSIBLY IRRELEVANT) - @JAYBAER
  19. 19. Source: Convince&Convert
  20. 20. 4. IMAGE-BASED CONTENT RULES
  21. 21. Not just #selfies & recipes!
  22. 22. WHY IS VISUAL CONTENT IMPORTANT?
  23. 23. 90%OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
  24. 24. 40%OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
  25. 25. POSTS WITH ATTRACT 3X MORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
  26. 26. VISUAL CONTENT IS SOCIAL MEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
  27. 27. VISUAL STORIES HELP PEOPLE IDENTIFY WITH YOUR ORGANIZATION.
  28. 28. INSTAGRAM
  29. 29. INSTAGRAM
  30. 30. INFLUENCERS
  31. 31. INSTAGRAM
  32. 32. INSTAGRAM
  33. 33. PINTEREST RICH PINS
  34. 34. PINTEREST GUIDED SEARCH
  35. 35. PINTEREST PIN PICKS
  36. 36. PINTEREST NEWS NOTIFICATIONS The News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow. Source: Pinterest
  37. 37. UPGRADE YOUR PAST POSTS Add calls-to-action in blog post photos. BEFORE AFTER
  38. 38. GOOGLE+
  39. 39. GOOGLE+ POST
  40. 40. GOOGLE HANGOUTS
  41. 41. SLIDESHARE
  42. 42. SLIDESHARE
  43. 43. BORROWED FORMATS
  44. 44. INFOGRAPHICS
  45. 45. HTML 5 & PARALLAX INFOGRAPHICS
  46. 46. PUBLISHERS WHO USE GROW IN TRAFFIC AN AVERAGE OF MORE THAN THOSE WHO DON’T. Source: AnsonAlex INFOGRAPHICS 12%
  47. 47. 5. LIGHTS, CAMERA, MICRO-VIDEO
  48. 48. VINE
  49. 49. INSTAGRAM
  50. 50. INTEGRATED CAMPAIGN
  51. 51. Source: Raj Qsar HYPERLAPSE
  52. 52. HYPERLAPSE
  53. 53. HYPERLAPSE
  54. 54. HYPERLAPSE
  55. 55. FREE & LOW-COST EDITING & DESIGN TOOLS
  56. 56. 6. CONTESTS IS KING
  57. 57. WHAT IS ONE OF THE BIGGEST CHALLENGES WE HAVE TODAY? ? ? ? ? ? ? ? ?? ? ? ?
  58. 58. CONTENT
  59. 59. CONTENT IS KING
  60. 60. CONTESTS
  61. 61. CONTESTS IS KING
  62. 62. WHY SHOULD ANYONE CARE ABOUT CONTESTS? ? ? ? ? ? ? ? ? ? ? ? ?
  63. 63. CONTESTS CONTENT=
  64. 64. COOLEST SPACE JUNE 2011 IN YOUR PLACE Cost: $3,300 1. Submit photos to Facebook Page 2. Judges selected 5 semifinalists 3. Public voted for their favorite photo How to Enter: • Grand Prize Winner - $2,500 • Four Finalists - $200 gift cards Prizes: • 251 photos • 2,213 votes • 19,860 visits to Facebook app • Increase of 640 new Facebook Fans Key Metrics:
  65. 65. ENTRIES
  66. 66. WINNER 4 SEMI-FINALISTS
  67. 67. BLOG POST
  68. 68. KEY BLOG METRICS: • Blog traffic increased 4x in Sept ’11 • 255,000+ page views • 214,000+ daily unique visitors • 140 comments • Nearly 60% of blog traffic came from post in Dec ’12
  69. 69. CONTESTSARE THE GIFT THAT KEEPS ON GIVING
  70. 70. BLOG CONTRIBUTOR
  71. 71. RE-OPTIMIZED BLOG POST
  72. 72. 50,000+ NON-PAID VISITS TO THE POST IN 2014
  73. 73. WIN WIN
  74. 74. 7. ACTIVATING EMPLOYEES & FANS
  75. 75. EMPLOYEE ACTIVATION Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
  76. 76. FAN BRAND LOVE
  77. 77. 1,161 } RUN A CONTEST Crowdsource content from employees and clients.
  78. 78. DESUMMER FUN
  79. 79. CONTESTSARE THE GIFT THAT KEEPS ON GIVING
  80. 80. CROWDSOURCED ADS
  81. 81. YOURFANS BECOME YOUR... CONTENT CREATORS
  82. 82. CONTESTS CONTENT=
  83. 83. NEARLY 7,000PHOTOS, 200+VIDEOS, 900PINTEREST BOARDS &THOUSANDSOF NEW CONTENT CONTRIBUTORS
  84. 84. 8. REAL-TIME MARKETING
  85. 85. REAL-TIME TRENDS
  86. 86. REAL-TIME TRENDS #EatTheTweet Installation monitored social chatter, and “3D Prints” Oreo flavors that match actual trending topics at SXSW Oreo Trending Vending Lounge
  87. 87. INSTAGRAM TAKEOVERS
  88. 88. HOST AN INSTAMEET EVENT Source: Mashable
  89. 89. MONETIZE A TWITTER CHAT
  90. 90. HASHTAGS = NEW FORM OF SEO
  91. 91. 9. GO MOBILE OR GO HOME
  92. 92. RESPONSIVE DESIGN
  93. 93. IN-APP SEARCH
  94. 94. UN-BUNDLING APPS
  95. 95. SOCIALIZING WEARABLE TECH RFID technology will allow spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.
  96. 96. 10. PAY TO PLAY GOES MAINSTREAM
  97. 97. THE DECLINE OF ORGANIC Source: Sprinklr Organic reach dropped from 12% per fan in Oct. 2013 to 6% in Feb 2014.
  98. 98. THE NEW PLAYERS IN PAID SOCIAL Source: Sprinklr
  99. 99. CASTROL MOTO CASE STUDY Source: Sprinklr
  100. 100. INSTAGRAM & PINTEREST ADS
  101. 101. TAKEAWAYS
  102. 102. TAKEAWAYS We are all now media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals and micro- videos and collecting stories. The shift to paid has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.

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