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Van Wilder’s Guide to Social Media
Write That Down!
Monday, June 1, 2009
Who Am I?
Erica O’Grady
CXO (Chief Experience Officer)
Peanut Butter Media
Twitter: @ericaogrady
FriendFeed: ericaogrady
Office: Caroline Collective
4820 Caroline
Houston, TX 77004
Monday, June 1, 2009
How Did We Get Here?
Monday, June 1, 2009
Monday, June 1, 2009
Relationships
Matter
Monday, June 1, 2009
People Matter
Monday, June 1, 2009
Your Reputation
Matters
Monday, June 1, 2009
“Social Media is Word-of-Mouth or
Community Based Marketing that
leverages Technology as a Platform for
Conversations.” ~Erica O’Grady
Monday, June 1, 2009
Raise Your Hand If You’ve Seen
VAN WILDER
Monday, June 1, 2009
Monday, June 1, 2009
VAN WILDER’s
8 Life Lessons
Monday, June 1, 2009
VAN WILDER’s
8 Life Lessons
Monday, June 1, 2009
VAN WILDER’s
8 Life Lessons
Social Media Lessons
Monday, June 1, 2009
“Worrying is like a
rocking chair, it gives
you something to do,
but doesn't get you
anywhere.”
Monday, June 1, 2009
Companies Worry
About
Monday, June 1, 2009
Companies Worry
About
✓ Losing Control of the Message
Monday, June 1, 2009
Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
Monday, June 1, 2009
Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
Monday, June 1, 2009
Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
✓ Buzz Words (Transparency, Authenticity, Trust
Agents, Social Capital, Community, Joining the
“Conversation”)
Monday, June 1, 2009
Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
✓ Buzz Words (Transparency, Authenticity, Trust
Agents, Social Capital, Community, Joining the
“Conversation”)
✓ Personal Brands
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
The Problem isn’t Technology or Social Media.
Monday, June 1, 2009
The Problem isn’t Technology or Social Media.
It’s FEAR
Monday, June 1, 2009
Monday, June 1, 2009
OVERWHELM
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Handle Overwhelm with
Day Tight Compartments
Monday, June 1, 2009
Handle Overwhelm with
Day Tight Compartments
(Both for Your Company & Your Life)
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
“If you're always thinking
about the future, then you
kinda forget about the present.
Write that down.”
Monday, June 1, 2009
Time Saving Tools & Applications
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
✓ GTD, 4-Hour Work Week Techniques
Monday, June 1, 2009
Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
✓ GTD, 4-Hour Work Week Techniques
✓ Focus. Simple messages. Meaningful
Relationships.
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
“Are you
stalking me?
'Cause that
would be
super.”
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
“Are you
stalking me?
'Cause that
would be
super.”
Monday, June 1, 2009
Make People Important
Monday, June 1, 2009
Make People Important
✓ Stop Focusing on the Influencers
Monday, June 1, 2009
Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
Monday, June 1, 2009
Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
Monday, June 1, 2009
Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
✓ Become Genuinely Interested In Your Clients &
Customers
Monday, June 1, 2009
Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
✓ Become Genuinely Interested In Your Clients &
Customers
✓ Promote and Support the things your Clients/
Customers care about too!
Monday, June 1, 2009
“I've learned that you can't
treat every situation as a life-
and-death matter because
you'll die a lot of times.
Write that down.”
Monday, June 1, 2009
Social Media Failures
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009
Social Media Failures
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
✓ Burger King
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
Monday, June 1, 2009
Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
✓ Burger King
Monday, June 1, 2009
“Sometimes in life you need to realize a
poor investment, and just cut your loses.
Write That Down.”
Monday, June 1, 2009
Cut It Out
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
✓ Bankrupting Your Social Capital
Monday, June 1, 2009
Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
✓ Bankrupting Your Social Capital
✓ Focusing Too Much on Monetization
Monday, June 1, 2009
“They said I did them
a Mitzvah. That's
Yiddish for ‘good deed.’
Write That Down”
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
Monday, June 1, 2009
“Sometimes you gotta let your heart lead you,
even if you know it's someplace you know
you're not supposed to be.”
Monday, June 1, 2009
Monday, June 1, 2009
“Sometimes you gotta let your heart lead you,
even if you know it's someplace you know
you're not supposed to be.”
Monday, June 1, 2009
The Great Twitter
Experiment
Monday, June 1, 2009
“Don't take life too seriously, you'll never get
out alive. Write That Down.”
Monday, June 1, 2009
Credits
• http://www.flickr.com/photos/ellievanhoutte/834512472/
• http://www.flickr.com/photos/almaz73/3564244382/
• http://www.flickr.com/photos/bigslow/3175852120/
• http://www.flickr.com/photos/batega/1467019878/
• http://www.flickr.com/photos/dbilly/3347521752/
• http://www.flickr.com/photos/matthamm/2945559128/
• http://www.flickr.com/photos/darwinbell/
• http://www.flickr.com/photos/angusmcdiarmid/2989131150/
• http://www.slideshare.net/missrogue/think-small
Monday, June 1, 2009

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Write That Down! Van Wilder's Guide to Social Media