1. Maybelline Color Splash “ Express yourself in c o l o r ” Team CosmoChic: Cheryl Neoh Alisson Sandoval Erica Swallow

2. Agenda

13. Color Splash Collection Color Me Color Splash Webisodes My Scents Express yourself in Color

15. Focus Group Raves I am a very emotional person and the idea of using a scent as a reflection of my emotions sounds cool! - Joanna, 22 A sample tray would encourage me to buy the kit of all seven fragrances and experiment at home. It would be lovely to be in control of what I put on my skin , and to be able to make something sweet-smelling and infused with love for presents . - Weily, 18 Many fragrances are pretentious and I believe that Maybelline Color Splash is trying to eliminate that pretentious, hoighty-toighty attitude associated with women’s fragrance. The names are charming, yet fun. - Maria, 21

17. International Marketing Strategy 18 months 24 months 12 months

18. A Closer Look Latin America Europe Asia Mobile Subway Customizability Affordable, quality product Fun with fragrance Freedom to accessorize OOH Magazines Internet Television

19. “ Express yourself in C o l o r ” Questions?

28. Appendix II: Price Analysis Prices for Top Ranking Fragrances (2008) Product Name Brand Rank Small Spray (Ounces/Price Per Ounce) Large Spray (Ounces/ Price Per Ounce) No. 5 Chanel 1 0.5/$77.50 3.4/$25.58 No. 19 Chanel 2 1.7/$32.35 3.4/$24.11 Champs Elysees Guerlain 3 1.7/$38.23 3.4/$27.35 Aqua Allegoria Foliflora Guerlain 4 - 4.2/$15.48 L'Air Du Temps Nina Ricci 5 1.6/$33.75 3.3/$22.72 Dior Addict Christian Dior 6 1.7/$40.00 3.4/$25.88 Miracle Lancome 7 1.7/$32.35 3.4/$21.91 Opium Yves Saint Laurent 8 1.6/$43.75 3.3/$28.79 Shalimar Guerlain 9 1.7/$40.00 2.5/$25.60 Fendi Fendi 10 1.6/$35.00 3.4/$22.60 Anais Anais Cacherel 11 1.0/$45.00 3.4/$14.85 Romance Ralph Lauren 12 1.7/$34.12 3.4/$22.94 Ralph Ralph Lauren 13 1.7/$26.47 3.3/$18.03 Cool Water Davidoff 14 1.7/$29.11 3.4/$17.50 D&G Light Blue Dolce & Cabbana 15 1.7/$35.00 3.4/$23.53 White Diamonds Elizabeth Taylor 16 1.7/$28.82 3.3/$20.60 Nude Bill Blass 17 1.7/$21.47 3.4/$16.76 Envy Gucci 18 1.7/$36.47 3.4/$25.00 Obession Calvin Klein 19 1.7/$28.82 3.4/$19.71 Amarige D'Amour Givenchy 20 1.0/$45.00 3.3/$22.72

29. Appendix II: Price Analysis Prices for Mass Market Fragrances (2008) Product Name Brand Small Spray (Ounces/Price Per Ounce) Bijan for Women Bijan 1.7/$17.64 Island Kiss Escada 1.0/$39.99 Fantasy Britney Spears 1.7/$20.58 Tommy Girl Tommy Hilfiger 1.7/$22.34 Red Jeans Versace 2.5/$13.99 Obsession Calvin Klein 1.7/$26.46 Just Me Paris Hilton 1.7/$17.64 Vanilla Musk COTY 1.0/$13.99 Musk for Women Jovan 2.0/$9.25 Chantilly Dana 1.0/$16.49 Jessica Mc Clinktock Jessica McClintock 1.7/$10.87 Pink Musk Jovan 1.0/$11.99