Brief set of statistics and information from the Real Estate Bar Camp of Kansas City on October 13th.

1. Mobile and SMS (Text Message)
Marketing
Eric Myers – Burgeon Communications

2. Smart Phones Feature Phones
Media Capable
Rich Mobile Web Browsing (Web Apps) Phone incapable of running applications downlaoded to
Apps that can be downloaded to an run from a phone (games,
the device
contact management, etc.) Basic Phone, messaging, contacts, and other features.
Runs a Full Operating System (like a computer) Includes phones like:
Includes: Motorola Razr
iPhone Nearly any phone that can be obtained with no charge from
Android carriers
Blackberry

3. Mobile media users account for 31% of EU5 mobile phone owners
Mobile Media Segments ! 1Q09 v. 1Q10
100%
Just Voice
80% 36% 32%
60%
30% SMS (but not mobile media)
29%
40%
20% 38% Mobile Media
35%
0%
1Q09 1Q10
Mobile Media = Connected Media (except SMS only) in MobiLens
Product: MobiLens

4. Mobile Content Useage (3 Month Period Ending Feb. 2010 vs. Nov. 2009)
Share % Of Mobile Computing
November 2009 February 2010 Point Change
Total Mobile
10,000% 10,000% ––––
Subscribers
Sent Text Message to
62.1% 64% 1.9%
Another Phone
Used Browser 27% 29.4% 2.4%
Used Downloaded Apps 25.7% 27.5% 1.8%
Played Games 21.4% 21.9% 0.5%
Accessed Social
15.1% 18% 2.9%
Networking Site or Blog
Listened to Music on
11.8% 13.1% 1.3%
Phone

5. Number of Global Users (Millions)
2,000
1,800
1,600
1,400
1,200
1,000 Desktop
800 Mobile
600
400
200
0
2007 2008 2009 2010 2011 2012 2013 2014 2015

6. Mobile Internet Trends
35%
30%
25%
% Market
20%
15%
10%
5%
0%
Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10
Apps (except native games) Mobile Browsing Email Social Networking IM

7. Top Genres For Mobile Browsing
Bank Accounts 17%
Tech News 19%
Financial news 19%
Movie Information 20%
Maps 21%
Photo / Video Sharing Service 22%
Work Email via Browser 23%
Entertainment News 27%
Sports Information 28%
IM via Browser 29%
News 35%
Weather 38%
Social Networking 40%
Personal Email via Browser 45%
Search 47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
% Browsers

8. Growth of Market Enablers
50.0%
45.0% 45%
40.0%
35.0%
35%
30.0%
% Market
25.0%
24%
20.0% 20%
15.0% 15%
10.0% 11%
5.0%
0.0%
Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10
Unlimited Data Plan Subscribers 3G Device Owners Smartphone Owners

9. Smartphone Growth Has Clear Impact on Media Consumption
Service Penetration, US April 2010
Smartphone Feature Phone
15%
Video
2%
37%
Music
8%
53%
Social Networking
11%
78%
Browsing
19%
84%
App Use
24%
Product: MobiLens
Data: Three month average ending April 2010

10. Mobile Audience Sizes by Phone Type, US
80,000
70,000
60,000
50,000
40,000
Feature Phone
30,000 50% 54% Smartphone
20,000 54%
10,000 55%
66%
0
Browsing App Use Social Music Video
Networking
Product: MobiLens
Data: Three month average ending April 2010

11. Mobile Marketing
SMS
QR Codes
Mobile Websites
Combination
Location-Services

12. SMS Marketing: Key Points
OPT-IN Marketing Only
Your client has to both text the shortcode to your number (IE Text “Mr. KC Mortgage” to 626262) AND click
the link that arrives a a response message to confirm subscription.
Check out Ruxter.com (Ruxter Mobi) for an inexpensive and effective SMS marketing solution.

13. SMS Marketing: Best Practices
Avoid excessive contact
contact subscribers only when necessary, pertinent, and providing beneficial information for them
(Good Check is to ask yourself: “Would I be angry if I was contacted X times per period by a company?”)
If Yes, it’s probably a bad idea.
Maintain Compliance:
Double Opt-In Documentation (Provided by your SMS Marketing Provider)
If you can’t prove they subscribed, you can’t mass SMS them legally.

14. Mobile Websites / Web Apps
More Important than ever with Americans spending
3+ hours on mobile web per day
Important Content Guidelines (Regardless of Mobile
Site Provider):
Streamline your content – give me the down and dirty
fast and bulleted
Localize your content if possible – ensure that the
mobile site provides LOCAL data surrounding your
listing

15. Potential Customer Flow
Customer Scans Sign QR Code Customer Texts to Mobile Info #
Customer is Taken to Mobile Site
You Call New Customer and Land a
Deal

16. Eric Myers
Facebook facebook.com/ericrmyers
Twitter @ericbobmyers
Email ericbobmyers@burgeoncomm.com
Phone / SMS 913.735.4168