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Social Media Marketing Fundamentals-Lecture 3

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Social Media Marketing Fundamentals gives an overview of the major components necessary to organize and execute a successful social media marketing campaign. This is the third lecture delivered to my social media class at Loyola University, Chicago.

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Social Media Marketing Fundamentals-Lecture 3

  1. 1. social media COMM 261 201 loyola university, chicago school of communications lecture 3 © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  2. 2. is social media bull$@#%? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS photo courtesy of gratisography.com
  3. 3. let’s analyze the hype © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  4. 4. © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS Gartner® Hype Cycle
  5. 5. social media traditional media on steroids? if not, why not? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  6. 6. multichannelism…ism what audience segment on which platform, which medium? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  7. 7. hyper local go loco? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  8. 8. content DNA digitized | narrow audience target © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  9. 9. listen, then talk WIFM | focus on #CX © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  10. 10. engage your community curate meaningful content and insights ask and then solve their problems © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  11. 11. grab attention what imagery will drive responsiveness? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  12. 12. what are your business objectives? brand awareness? customer loyalty? wom? lead generation? crisis management? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  13. 13. measuring success what’s your ROI measurement plan? what are your KPIs? what tools will you use? what’s your budget? KPIs and ROI tie back to business objectives? © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  14. 14. social media eric bryn | @ericbryn | ebryn@luc.edu © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  15. 15. attribution previous slides synthesized from Social Media Marketing, A Strategic Approach, Barker, Barker, Borman, Neher (2013) © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS
  16. 16. social media COMM 261 201 loyola university, chicago school of communications lecture 3 © 2015 ERIC BRYN. ALL RIGHTS RESERVED.COMM 261 201 SOCIAL MEDIA, LOYOLA UNIVERSITY, SCHOOL OF COMMUNICATIONS

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