As a brand, how do you earn consumer respect and loyalty via your digital brand presence? This presentation delves into key mobile and online trust indicators that you need to pay attention to when constructing and maintaining a healthy digital brand presence.

1. ZeroMomentof#Trust
Earningconsumerrespectandloyaltythrough
yourdigitalbrandpresence
© 2015 Eric Bryn #trust

2. Issue:Howdoesabrandconveya
legitimatesenseoftrustthroughthe
scrimofadigitalscreen?
#TrustandDigital
BrandPresence
© 2015 Eric Bryn #trust

3. ZeroMomentof#Trust
relatestoGoogle’s
© 2015 Eric Bryn #trust

4. Purchaseorienteddecisions
enabledbycontextuallyrelevant
informationaccessedbyconsumers
atthepointofdecisionmaking.
ZeroMomentofTruth
( )
© 2015 Eric Bryn #trust

5. TRUST
enables
mobileandonline
© 2015 Eric Bryn #trust

6. Understandingofbrandhonestyand
commitmentimbuedbyperformance,
design,andinformationalcues
experiencedbyconsumersatthe
pointofdecisionmaking.
ZeroMomentof#Trust
© 2015 Eric Bryn #trust

7. Howdousersevaluatewebsitecredibility?
BJFogg
PersuasiveTechnologyLab,
StanfordUniversity
Digital#TrustResearch
© 2015 Eric Bryn #trust

8. Designingtrustintoonlineexperiences.
BenShneiderman
Human-ComputerInteractionLab,
UniversityofMaryland
Digital#TrustResearch
© 2015 Eric Bryn #trust

9. Whatinstillstrust,aqualitative
studyofphishing.
FinancialCryptographyandDataSecurity,
11thAnnualConference
Digital#TrustResearch
© 2015 Eric Bryn #trust

10. Continuityacrossdevices,platforms
Fastloadingtimes
Easytounderstandnavigation
Data-drivenfeaturedeployment
Example:G+/Gmail
Performance#Trust
Indicators
© 2015 Eric Bryn #trust

11. © 2015 Eric Bryn #trust

12. Userexperience(UX))
Userinterface(UI)
Informationdesign(ID)
Customerexperience(CX)
Userempathy
Example:Spotify
Design#TrustIndicators
© 2015 Eric Bryn #trust

13. © 2015 Eric Bryn #trust

14. Simplicityofmessage
Usefulnessofinformation
Notrickery
Ratingsandtestimonials
Example:airbnb
Informational#Trust
Indicators
© 2015 Eric Bryn #trust

15. © 2015 Eric Bryn All Rights Reserved.© 2015 Eric Bryn #trust

16. ZeroMomentof#Trust
© 2015 Eric Bryn #trust

17. Courtesyof:
GratisographyandUnsplash
Photos
© 2015 Eric Bryn #trust