All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.
1. @stonetemple / +Eric Enge www.stonetemple.com
Google’s Rich Answers and
Featured Snippets
2. @stonetemple / +Eric Enge www.stonetemple.com
Who Am I?
Columnist & Contributor
CEO & Founder
50+ person Digital Marketing
and SEO agency
3. @stonetemple / +Eric Enge www.stonetemple.com
Little
Known
Fact
I had Brain
Surgery in
2003
4. @stonetemple / +Eric Enge www.stonetemple.com
Nope –
Didn’t Get
a USB Slot
Installed
5. @stonetemple / +Eric Enge www.stonetemple.com
“The destiny of
[Google’s search
engine] is to become
that Star
Trek computer, and
that’s what we are
building.”
Google’s Amit Singhal
19. @stonetemple / +Eric Enge www.stonetemple.com
Increase in Rich
Answers of 38%!
Overall Growth in Rich Answers
20. @stonetemple / +Eric Enge www.stonetemple.com
Includes a Table
1,285
exampl
es
found
22,607
examples
found
Increased
12x!
21. @stonetemple / +Eric Enge www.stonetemple.com
220
examples
found
Up 110%
Movie and Menu Results – Shows Tabs
22. @stonetemple / +Eric Enge www.stonetemple.com
Question Only Partially Answered
12,884
examples
found
Up 17%
Ellipses
23. @stonetemple / +Eric Enge www.stonetemple.com
Complete List Result With Link to Source
All List
Results
include a
link to
the
source
8,829
examples
found
Up 55%
24. @stonetemple / +Eric Enge www.stonetemple.com
Has a Form
20,657
examples
found
Up 162%
25. @stonetemple / +Eric Enge www.stonetemple.com
Includes a
Chart
13,669
examples
found
Up Over
200X!
26. @stonetemple / +Eric Enge www.stonetemple.com
Includes Link to Follow On Actions
172
examples
found
Up 55%
27. @stonetemple / +Eric Enge www.stonetemple.com
Is Google Providing Proper Attribution?
Why Do Some Have
No Attribution?
1.Nearly All Cases
are Public Domain
Data
2.Some Cases of
Licensed Data as
Well
67.5% Do
Include
Attribution
Down 9.7%
32.5% Do
Not
Include
Attributio
n
28. @stonetemple / +Eric Enge www.stonetemple.com
Don’t Build an SEO
Strategy Based on
Public Domain
Data
34. @stonetemple / +Eric Enge www.stonetemple.com
Google Uses Many Domains With Lower
Authority
54.0% of
Domains
Used Have a
Domain
Authority
Less Than 60
45. @stonetemple / +Eric Enge www.stonetemple.com
How Can I Get Me
Some?
Yes, We Ran
a Test
46. @stonetemple / +Eric Enge www.stonetemple.com
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
47. @stonetemple / +Eric Enge www.stonetemple.com
We
Published 5
New Pages
on May 20th
48. @stonetemple / +Eric Enge www.stonetemple.com
We Included Transcripts
With an Outline of Clear
Steps
49. @stonetemple / +Eric Enge www.stonetemple.com
The Content Provided a
Lot More Info Than Just
the “How To”
50. @stonetemple / +Eric Enge www.stonetemple.com
We Shared One of The
URLs on Google+
51. @stonetemple / +Eric Enge www.stonetemple.com
We Submitted the URLs
in Search Console
52. @stonetemple / +Eric Enge www.stonetemple.com
Bingo!
Saw This
Within 3 Days
of Publishing
the Content
53. @stonetemple / +Eric Enge www.stonetemple.com
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3