Presented by Eric Huber with Blue Zoo Creative at the Sarkey's Foundation "Rethink Everything" on November 9-10, 2015. Review of items and best practices to engage and encourage a community of volunteers and donors online. NOTE: First two slides are part of a story giving an example of how 'overhead' is important.

1. Websites for Leaders
with Eric Huber of Blue Zoo Creative

4. Eric Huber
Co-Owner / Chief Creative Officer
Online Branding
@eric_huber | @bluezoocreative | Fayetteville, AR
www.erichuber.com | www.bluezoocreative.com
profiles.wordpress.org/ehuber66

5. Collin Condray
Co-Owner / Director of Technology

6. Teresa Stafford
Non-Profit Consultant

7. WARNING!All information may already be out of date.

8. 1. Get People to Your Website
2. Set Up Your Site to Engage
and Inform
3. Make it Easy for People to
Connect and Contribute
THREE THINGS
Put time and planning into your website as
you would a member of your organization.

9. WHERE TO START?
(or any CMS you can control the data)

10. STRATEGY
• Homebase:
Your Website
• Outposts:
Platforms for engagement
like Facebook
• Passports:
Places for presence only
source Chris Brogan

11. OUTPOSTS & PASSPORTS

12. Besides showcasing
your organization and
any services in a
responsive design, you
must focus on:
• Original Content
(text, images, and
video)
• USP
• Call to Action
• Multiple Contact
Options and ways to
help
CORE

13. Core
Engagement
Offerings
Offline
Measuring

14. HOMEBASE
Your Their Story

15. HOMEBASE
Mission. Content. Call to Action.
REMEMBER:
YOU are NOT the Hero.
Your visitor is.

16. HOMEBASE
1. Image
2. Headline
3. Sub-Head
4. Simple Nav
5. Content that
solves a
problem for
your ‘hero’
6. Call to Action
Blog Posts and Page Content
80/20 Rule

17. Apply for a Grant
HOME ABOUT SERVICES BLOG CONTACT

18. I want to help.
Being a part of something
brings us happiness
beyond immediate gratification.
HOMEBASE

19. “Welcome to Our Site”
We. We. We. We. We. We.
Avoid Pictures “Because I like it.”

20. ENGAGE
1. Keep on your site as long
as possible
2. Make it interesting to come
back and see more
3. Collect Information
4. Ask for the ‘sale.’

21. ENGAGE: Click Here

22. ENGAGE: Capture Info

23. ENGAGE: Community

24. ENGAGE: Gamify

25. ASK: Landing Pages

26. ASK: Landing Pages

27. Connect and ‘Ask’

28. Connect and ‘Ask’

29. Top “Homebase” Actions
“You don’t have to be perfect.
Just start where you are.”
• Image that captures attention
• Headline that solves a problem
• Sub-head that suggests how or is a call-to-action
• Simple navigation - DON’T MAKE ME THINK!
• Content that your ‘hero’ solve a problem
• Call-to-action throughout AND make it stand out
• Testimonials (as many as you have)

30. Top “Engaging” Actions
• Lead visitors to specific actions
(“Click Here”)
• Make sure to capture information in eMail
program or other Relationship Manager
program
• Create a social community on your site
(don’t send them to someone else’s
system)
• Gamify your site and encourage
engagement

31. Top “Asking” Actions
• Landing pages for documents
• “Join” our newsletter for updates, events,
activities, and stories
• Find ways to invite people to join the
community in the smallest ways and make
it a BIG deal - and mean it.
• Create “Societies” based around key
figures in the community

32. THANKS!
www.slideshare.net/erichuberusa
QUESTIONS?
Let’s go look at
YOUR Website

33. RESOURCES
Speed Options for WordPress
• Speed Testing: https://developers.google.com/speed/pagespeed/insights
• W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/
• Speed Booster Pack: https://wordpress.org/plugins/speed-booster-pack/
• A3 Lazy Load: https://wordpress.org/plugins/a3-lazy-load/
• Speed Up WP: http://www.sparringmind.com/speed-up-wordpress/
Advertising, Headlines, Hero’s Journey and Blue Zoo Creative
• Ogilvy on Advertising by David Ogilvy
• Headlines: http://www.forbes.com/sites/jaysondemers/2013/09/05/
the-online-marketers-guide-to-writing-high-converting-headlines/
• Hero’s Journey Video: https://www.youtube.com/watch?v=Hhk4N9A0oCA
• Blue Zoo Creative Blog! http://www.bluezoocreative.com/blog
• Gamification: http://www.yukaichou.com/gamification-examples/top-10-
gamification-examples-human-race/
• Game Changers: http://www.bethkanter.org/games4change2014/
• Jane McGonigal: Gaming can make a better world:
https://youtu.be/dE1DuBesGYM
• Storytelling: Georgetown CSIC: http://csic.georgetown.edu
• Landing Pages:
http://unbounce.com/landing-page-examples/non-profit-landing-page-
examples/

34. ADDITIONAL RESOURCES
Social Media, Copywriting and Blogging
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
• Don’t Make Me Think by Steve Krug
• Fascinate by Sally Hogshead
• Mari Smith on Social Media: http://www.marismith.com/
• Blogging: http://www.copyblogger.com
• Content Writing: http://www.forbes.com/sites/jaysondemers/
2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/
• Long Tail Keywords:
http://www.audiencebloom.com/2013/10/
find-lsi-long-tail-keywords-youve-identified-primary-keywords/
• 6 Most Creative Uses of Vine in Marketing: http://www.fastcompany.com/
3019652/dialed/6-of-the-most-creative-clever-uses-of-vine-in-marketing