The LinkedIn Professional At A
Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4

The LinkedIn Audience: The New
In fluencers <ul><li>A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

LinkedIn Members: Educated & Affluent
<ul><li>95% Are College Educated </li></ul><ul><ul><li>37% Are Post-Grads </li></ul></ul><ul><li>LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338) </li></ul><ul><ul><li>Average HHI is $110K </li></ul></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul>Source: @plan Summer 2008

Financial Profile <ul><li>Average HHI $109,780
</li></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul><ul><ul><li>56% Have An Account With An Online Brokerage </li></ul></ul><ul><ul><li>60% Have An Account With An Offline Brokerage </li></ul></ul><ul><li>85% Viewed/Paid Bills Online in Last 30 Days </li></ul><ul><li>53% Monitored/Viewed Stocks Online in Last 30 Days </li></ul><ul><li>Types of Securities Owned: </li></ul><ul><ul><li>Money Market Funds: 35% </li></ul></ul><ul><ul><li>Shares of Stock: 30% </li></ul></ul><ul><ul><li>Self-directed IRA: 26% </li></ul></ul><ul><ul><li>Mutual Fund (Stock) 20% </li></ul></ul><ul><ul><li>Mutual Fund (Index) 15% </li></ul></ul><ul><li>Credit Card Ownership </li></ul><ul><ul><li>American Express: 38% </li></ul></ul><ul><ul><li>Visa: 67% </li></ul></ul><ul><ul><li>MasterCard: 53% </li></ul></ul><ul><ul><li>Discover: 20% </li></ul></ul>Source: @plan Summer 2008

Business Decision Makers <ul><li>Job Titles:
</li></ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul><ul><ul><li>EVP/SVP 6.5% </li></ul></ul><ul><ul><li>Senior Management: 16% </li></ul></ul><ul><ul><li>Middle Management: 18% </li></ul></ul><ul><li>50% Are Business Decision Makers In Their Companies </li></ul><ul><ul><li>Computer Software DM/Influencer: 32% </li></ul></ul><ul><ul><li>Computer Hardware DM/Influencer: 22% </li></ul></ul><ul><ul><li>Business Consulting Services: 18% </li></ul></ul><ul><ul><li>IT Consulting DM/Influencer: 17% </li></ul></ul><ul><ul><li>Office Supplies DM/Influencer: 17% </li></ul></ul><ul><ul><li>Business Equipment DM/Influencer: 20% </li></ul></ul><ul><ul><li>Printing DM/Influencer: 12% </li></ul></ul><ul><ul><li>Travel Services DM/Influencer: 12% </li></ul></ul><ul><li>Purchased in The Last Year For Their Business: </li></ul><ul><ul><li>Computer Hardware 30% </li></ul></ul><ul><ul><li>Software 22% </li></ul></ul>Source: @plan Summer 2008

LinkedIn Delivers Small Business Source:
@plan Summer 2008

LinkedIn Delivers Business Decision Makers
Source: @plan Summer 2008

LinkedIn Delivers Software Decision Makers
Source: @plan Summer 2008

LinkedIn Delivers Hardware Decision Makers
Source: @plan Summer 2008

LinkedIn Delivers Business Consulting Decision
Makers Source: @plan Summer 2008

LinkedIn Delivers IT Consulting Decision
Makers Source: @plan Summer 2008

LinkedIn Delivers Marketing Services Decision
Makers Source: @plan Summer 2008

LinkedIn Delivers Travel Services Decision
Makers Source: @plan Summer 2008

LinkedIn Delivers iTunes Fans <ul><li>Over
3,000,000 LinkedIn Members Used iTunes in the Last 30 Days </li></ul>Source: @plan Summer 2008

LinkedIn Delivers PC Buyers <ul><li>Over
2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Mobile Professionals <ul><li>Over
1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc) </li></ul><ul><li>LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430) </li></ul>Source: @plan Summer 2008

LinkedIn Members Are In The
Groundswell <ul><li>Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month </li></ul>Source: @plan Summer 2008

LinkedIn Members Are In The
Groundswell <ul><li>Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month </li></ul>Source: @plan Summer 2008

LinkedIn Delivers C-Levels At Small
Businesses <ul><li>LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees </li></ul>Source: @plan Summer 2008

LinkedIn Delivers More Corporate C-Level
Executives <ul><li>LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives </li></ul>Source: @plan Summer 2008

LinkedIn Delivers More C-Level Executives
Source: @plan Summer 2008

LinkedIn Delivers More VPs <ul><li>LinkedIn
Ranks #4 And Indexes 317 In Reaching VPs </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Business Travelers <ul><li>LinkedIn
Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months” </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Heavy Tech Spenders
<ul><li>LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008

LinkedIn Members Are Well-Read <ul><li>Over
1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months </li></ul><ul><li>LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Female Professionals <ul><li>LinkedIn
Ranks #1 In The Competitive Set against “Employed Women” </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Car Renters <ul><li>LinkedIn
Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days </li></ul>Source: @plan Summer 2008

LinkedIn Delivers The Next Generation
of Luxury Car Buyers <ul><li>LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury” </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn
Ranks #1 Overall And Indexes 210 in “Household Income $100K+” </li></ul><ul><li>LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn
Ranks #2 Overall and Indexes 258 in “Household Income $150K+” </li></ul><ul><li>LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+ </li></ul>Source: @plan Summer 2008

LinkedIn Delivers Frequent Business Fliers
<ul><li>LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline” </li></ul><ul><li>LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days” </li></ul><ul><li>LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days” </li></ul>Source: @plan Summer 2008