1. M619
Social Media and Mobile
Event Technology, Tools,
and Apps OH M Y!!
Desiree Lehrbaum & Eric Lukazewski
March 28, 2011

2. Mobile is a means to a
greater end
• Enable greater and broader participation
• Foster community
• Bridge face to face with digital
• Personalize their experiences
• Foster sustainable approaches
• Package your event experience “to go”

3. KEYWORD
278457 278458 279113 278459 279007
tweet @poll CODE submit a CODE at
http://poll4.com

4. Trends in Mobile

5. Morgan Stanley predicts by 2015
mobile web will surpass Internet
desktop use

6. Mobile Phone Adoption
• In 2011 more people have mobile phones than have
access to running water (4.6 billion)
• 1 in 4 US mobile subscribers uses a smartphone*
• 1 in 8 mobile adult cell phone users has paid to
download an app
*ComScore http://bit.ly/ezHGo1
Image by Joost J. Bakker Ijmuiden

7. Millenials (1982-1995)
• 40% of the workforce will be comprised of Gen Y/
Millennials by 2015
• 80% of current Gen Y/Millenials browse news via
mobile web
• 1 in 5 Millenials have dropped their smartphone in
the toilet

8. The Mobile Executive
• 82% of executives use a smartphone and on
average carry 3.46 devices
• Nearly 2/3 are comfortable making a purchase on
their mobile device
• 45% believe a smartphone will be their primary
device in three years
Source: Fobres Insights “The Untethered
Executive: Business Information in the age
of mobility” October 2010

9. KEYWORD
151610 151613 151614 151615
tweet @poll CODE submit a CODE at
http://poll4.com

10. Mobile Devices

11. Smartphone Market Share

12. What Kind of
Smartphone
Are you?

13. Tablets: Not just for Angry Birds
• Deloitte forecasts enterprises will
purchase more 25% of all tablet devices
sold worldwide in 2011
• According to Apple more than 80 percent
of the Fortune 100 have already deployed
the iPad in the enterprise or are piloting it
• 65% of execs agree they’ll be using
tablets more frequently than a computer
in 3 years*

14. The Changing Landscape
“All cars were trucks because that’s what
you needed on the farm. Now trucks are
one in 25-30 vehicles sold. PCs are like
trucks. They will still be around. This
transformation will make some people
uneasy”
- Steve Jobs, June 2010

15. Size Matters
• Mobility more than just repurposing all your
content onto a smaller screen
• Have to think about
- Context - where and when is user accessing?
- Device - Tablet? Smartphone?
- Purpose

16. Mobile Behavior

17. Why Consumption of
Content is Changing
• Improved experience on mobile devices
- Larger screens
- 3G/4G
- Unlimited data plans
- “There’s an app for that”
• Consumers (and attendees) have a wider range of
choices

18. How are Americans
Using Mobile Phones?
IM
2010
2009
Play music
Record video
Email
Play games
Access internet
SMS
Take pictures
0% 20% 40% 60% 80%

19. Mobile Video
• 200 million YouTube views
appear on mobile devices every
day
• Only 10% of the 229 million
subscribers 13 and over watch
video on their phones
• Almost 50% of the 22 million
mobile viewers in Q2-2010
watched a video on YouTube
making it the the #1 mobile video

20. Mobile Content
Considerations
• On average, mobile users “move on” after about 60
seconds of content
• 87% of traffic is generated by 10% of mobile data
“power users”

21. Mobile Payments
• Juniper forecasts $22 billion in
mobile banking and payments
in 2011
• Amazon more than $1 billion in
products ordered via mobile
device
• $2 billion of eBay’s $53 billion
in merchandise transactions
were from mobile devices

22. Buying your Latte with your
Smartphone
• 6800 US stores enable mobile
payments from iPhone, iPod
touch & Blackberry
• 1 in 5 customers uses a
Starbucks card to pay
• Majority use their SPs while in line
• More users carry SP than a wallet
or purse

23. The Growth of Mobile

24. Developing a Strategy

25. Forrester POST Methodology
• People - Know your Audience
• Objectives - Decide on your objective before you
decide on a technology
• Strategy - Imagine the endpoint to find your
beginning
• Technology - Utilize the tools that complete your
objectives

26. What Strategy is Important to
You?
• Enable greater and broader participation
• Foster community
• Bridge face to face with digital
• Personalize their experiences
• Foster sustainable approaches
• Package your event experience “to go”
• What else?

27. Group Exercise
• POST Methodology

28. Challenges of Mobile in
Events
• Environment: Wireless availability, access, and
affordability
• Perception: Many see mobile as a “nice to have”
• Industry: Rapidly changing space

29. Overcoming Challenges
Challenge Solution
• Wireless availability & • Create your own wireless
reliability environment
• Development of mobile sites/ • “DIY” app development &
apps is expensive and mobile plug-ins
requires deep technical • Understanding platform
expertise longevity
• Rapidly changing space

30. KEYWORD
158524 158525 158526 158527
tweet @poll CODE submit a CODE at
http://poll4.com

31. Mobile Technology
Considerations
Native Apps Mobile Web
Custom Development “DIY”
Development Approach “DIY” “Off-the-Shelf” Development
Piggyback Web Platform Plugins
Sponsorships
Content Access Downloaded Web Browser (Internet Req)
Platforms iPhone, Android, Etc. Web Enabled Devices
Costs $250-$50,000 $50-$5,000
Time 1-3 Months Few Hours to Few Days
Approval Process Required None
Push Notifications Wide Platform Coverage
Features/Advantages Geolocation Low Barrier Entry
Offline Content Easier Update Management
Monetization Ease of Setup & Use
SHOT Show EXHIBITOR2011
Examples Boston Conv Center EventCamp National Conf
Dreamforce

32. 10 P’s - Functionality &
Features
• Presentation • Payments
• Presence • Push
• Proximity • Performance
• Personalization • Panache
• Privacy • Permission
Source: MeetingTechOnline Buyers Guide
to Mobile Apps http://bit.ly/eV3U2m

33. Other Mobile Opportunities

34. SMS
• With opt-in, content is delivered at your demand
• Invites opportunities for engagement and can
easily tie in to promotional/sponsorship campaigns
• Universal access - SMS features are enabled on
most mobile phones

35. Geolocation
• “Gaming” increases
engagement and ties exhibit
information in to fun activities
• Foursquare, Gowalla,
Facebook Places - Existing
applications that many
attendees may be using

36. The Fun of Geolocation
• Reports your location and
location of others
• “Check-in” to popular
locations/businesses
• Earn rewards – points, badges,
and if you check-in the most
can become Mayor and get
freebies or discounts

37. QR Codes
• Print based hypertext links
• Expedite information exchange
(registration, biz card, contact info,
etc.)
• “Scan and Go” - information can
be downloaded and digested
without needing to be stationary.
Attendees can scan and consume
content at their convenience

38. Digital Collateral
• Replaces/reduces amount of trade
show literature by giving attendee
opportunity to download digital
version
• Measurable. Distribution can be
tracked, down to attendee sharing
• Reduces money on printing & shipping
and reduces waste
• Has SMS feature, for those without

39. QR Codes

40. Real World Examples

41. Adobe MAX Companion
• Annual developer conference
• 5 days. Over 200 sessions. Over 60 ancillary
events. 3 “unconferences”. Unlimited tweet-ups,
meetings, and informal gatherings
• Needed to communicate it all, allow attendees to
interact, stay connected, and drive additional
information, all while showcasing Adobe
technology?

42. Aggregate Channels &
Immersive Experience
• Agenda
• Detailed session information
• Speaker lists
• Your personal MAX schedule
• Venue Maps
• News and announcements
• Integrated twitter feed

43. Mass Convention Center
Authority
• Custom developed App by
Swiftmobile
• Available on iPhone, Android,
Blackberry, iPad, mobile web
• Venues, transportations, Nearby,
Agendas, social media
• Free - $10K sliding scale of
functionality

44. Sports South
SHOT Show 2011
• Exhibitor provided sales
staff with iPads & used an
iPhone/iPad app for lead
retrieval
• Exhibitor developed an
iPad app under a developer
license (no Apple approval
needed), which gave
mobility for demos

45. SHOT Show 2011
• SHOT Show management
developed an app for attendees
including integrated floorplan with
geolocation support, education
schedules, personalized agenda &
exhibitor suggestions

46. Swyft Technology
Dreamforce 2010
• Exhibitor received 60 check-ins
from 40 different users in
December 2010
• Tied in check ins with iPad
promotional giveaway and
mayor t-shirt

47. Cool Technologies

48. Square
• Accept credit card “swipe”
payments from mobile devices
• Allows for cash transactions
• Set up mobile “storefront”

49. Meeting Space Calculator
• Estimate meeting capacities
based on room sizes

50. iLeads
• Capture leads anywhere, any
time on the show floor or a
party.
• Simply enter the unique
number printed on each badge
- the record is quickly and
easily captured.

51. Wiffiti
• Publishes SMS & Twitter
messages to a screen
• Interactive from mobile
devices

52. Pollydaddy
• Polls can be created and
synced automatically to iOS
devices
• Offline mode allows for easy
mobile polling

53. Jumpscan
• Create your personalized QR
code with contact info
• Link to social profiles and
info including Twitter,
Facebook and V-Card

54. FatStax
• Store a variety of
information with offline
access
• Sync literature, catalogs,
etc. and send to attendees
on demand

55. Creating your Own QR Codes
• Generate QR codes with links to
- Phone numbers
- SMS Msg
- URLs
- Google Maps location
- PayPal Buy now link
- Event
- Social Media Link

56. Instagram
• Users take photos and stylize
them to share with others
• Creative way to encourage
attendees to share photos

57. Resources
MobileExhibitor.wordpress.co
m •Slideshare
•References
•App Recommendations
•Videos

58. Contact
Desiree Lehrbaum Eric Lukazewski
@lumendesiree @ericlukazewski
desiree@lumen-consulting.com eric@echelondesigninc.com
www.lumen-consulting.com www.echelondesigninc.com