SlideShare une entreprise Scribd logo

Agile Marketing, Not a Fad, a Necessity

•
•
Eric Sangerma
Eric Sangerma

This is the deck from my presentation at the Agile/Scrum User Group Meetup in Shanghai on September 26th 2012. I introduced the reasons why I'm starting to use Agile Principles for marketing purposes within our Web Agency.

Business
1  sur  41
Télécharger pour lire hors ligne
Screw    This.  
  What  is  agile     marke3ng?     A  high-­‐communica-on,  low-­‐documenta-on,  rapid   itera-on  process  designed  to  provide  more   frequent,  more  relevant,  and  highly  measureable,   marke-ng  programs…  the  goals  are  speed  and   innova-on   Gerry Murray, IDC Agile Principles & Practices
Marke3ng   IT  
Marke-ng’s  percep-ons  of  IT:   IT  is  the  department  of  “no.”   IT  doesn’t  speak  marke-ng’s  language.   IT  isn’t  concerned  with  the  customer.   Mastering  Customer  Data—A  CIO  Impera5ve,  Forrester  Research  July  2011  
IT’s  percep-ons  of  marke3ng:  
agile  |  tradi3onal   Validated  learning  |  opinions  &  conven-ons   Customer  focused  collabora3on  |  silos  &  hierarchy   Adap3ve  &  itera3ve  |  big  bang  campaigns   Customer  discovery  |  sta-c  predic-on   Flexible  |  rigid  planning   Responding  to  change  |  following  a  plan   Many  small  experiments  |  a  few  large  bets    
  “It’s  not  the  strongest  of  the  species   that  survive,  nor  the  most  intelligent,   but  the  one  most  responsive  to   change”   Charles Darwin
Thank  you!   Eric  Sangerma   esangerma@webagecorp.com   www.ericsangerma.com   www.twiKer.com/ericsangerma  
resources         Agile  Marke3ng  Blog   hNp://www.agilemarke-ng.net/  Jim  Ewel’s  blog     ScoK  Brinker’s  Blog:  hNp://www.chiefmartec.com/     HubSpot’s  Agile  Marke3ng  Presenta3on   hNp://www.slideshare.net/HubSpot/agile-­‐for-­‐marke-ng-­‐final         Agile  Marke3ng  Topic  on  Quora   hNp://www.quora.com/Agile-­‐Marke-ng  What  physical  tools  are  you  using  to  prac-ce  Agile  Marke-ng?   hNp://www.quora.com/What-­‐physical-­‐tools-­‐do-­‐you-­‐use-­‐to-­‐run-­‐your-­‐agile-­‐marke-ng-­‐mee-ngs     Greg  Meyer’s  Posts  on  Agile  Marke3ng   hNp://gregmeyer.wordpress.com/?s=agile+marke-ng       Len  NeU’s  Agile  MARKETING  Mix  hNp://www.scoop.it/t/agile-­‐marke-ng-­‐mix       Awesome  SEOMoz  WBF:  hNp://www.seomoz.org/blog/agile-­‐marke-ng-­‐whiteboard-­‐friday     Jon  Coleman  Deck  from  Moz  Con  (Most  of  the  inspira3on  and  some  of  my  slides  come  from  this  great   presenta3on):   hNp://www.slideshare.net/jcolman/agile-­‐marke-ng-­‐4-­‐principles-­‐and-­‐13-­‐hacks-­‐seomoz-­‐mozcon-­‐2012      
AGILE PROCESS & WORKFLOW ©  magia3e:  hNp://www.flickr.com/photos/magia3e/6236962059/  

Recommandé

Agile Marketing Workshop
Agile Marketing Workshop Agile Marketing Workshop
Agile Marketing Workshop Eric Sangerma
 
An introduction to agile for marketing
An introduction to agile for marketingAn introduction to agile for marketing
An introduction to agile for marketingFrank Days
 
What the f**k is agile marketing
What the f**k is agile marketingWhat the f**k is agile marketing
What the f**k is agile marketingFrank Days
 
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott Brinker
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerAgile Marketing: 5 Principles of Agility for Content Marketing - Scott Brinker
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerMarketo
 
Summit 2013 - Scott Brinker Presentation
Summit 2013 - Scott Brinker PresentationSummit 2013 - Scott Brinker Presentation
Summit 2013 - Scott Brinker PresentationMarketo
 
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...Mohamed Mahdy
 
Marketing the Agile Way - Applying Scrum Outside of Develoment
Marketing the Agile Way - Applying Scrum Outside of DevelomentMarketing the Agile Way - Applying Scrum Outside of Develoment
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
 
Agile Marketing: What It Takes To Be Agile
Agile Marketing: What It Takes To Be AgileAgile Marketing: What It Takes To Be Agile
Agile Marketing: What It Takes To Be AgileConnie (Wang) Steele
 

Recommandé

Agile Marketing Workshop
Agile Marketing Workshop Agile Marketing Workshop
Agile Marketing Workshop Eric Sangerma
 
An introduction to agile for marketing
An introduction to agile for marketingAn introduction to agile for marketing
An introduction to agile for marketingFrank Days
 
What the f**k is agile marketing
What the f**k is agile marketingWhat the f**k is agile marketing
What the f**k is agile marketingFrank Days
 
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott Brinker
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerAgile Marketing: 5 Principles of Agility for Content Marketing - Scott Brinker
Agile Marketing: 5 Principles of Agility for Content Marketing - Scott BrinkerMarketo
 
Summit 2013 - Scott Brinker Presentation
Summit 2013 - Scott Brinker PresentationSummit 2013 - Scott Brinker Presentation
Summit 2013 - Scott Brinker PresentationMarketo
 
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...Mohamed Mahdy
 
Marketing the Agile Way - Applying Scrum Outside of Develoment
Marketing the Agile Way - Applying Scrum Outside of DevelomentMarketing the Agile Way - Applying Scrum Outside of Develoment
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
 
Agile Marketing: What It Takes To Be Agile
Agile Marketing: What It Takes To Be AgileAgile Marketing: What It Takes To Be Agile
Agile Marketing: What It Takes To Be AgileConnie (Wang) Steele
 
Agile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High GearAgile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High Gearion interactive
 
Agile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process MethodologyAgile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process MethodologyJoey Barker
 
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent
 
Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies unfunnel
 
Agile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and KanbanAgile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and KanbanMarsden Marketing
 
How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
 
Lean Portfolio Management
Lean Portfolio ManagementLean Portfolio Management
Lean Portfolio ManagementDave Ungar
 
Driving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile MarketingDriving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
 
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...Yuval Yeret
 
Agile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile AcademyAgile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile Academystrongandagile.co.uk
 
Faster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean WayFaster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean WayDimitri Ponomareff
 
Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?Kurt Solarte
 
Agile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianAgile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianoGuild .
 
Art of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed JavidArt of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed JavidoGuild .
 
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
 
Agile Explained by LeanDog
Agile Explained by LeanDogAgile Explained by LeanDog
Agile Explained by LeanDogLeanDog
 
This one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problemsThis one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problemsAnthony Marter
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016Fabio Armani
 
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...Cprime
 
Agile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant ChangeAgile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
 
Agile Marketing Blue Paper
Agile Marketing Blue PaperAgile Marketing Blue Paper
Agile Marketing Blue Paper4imprint
 

Contenu connexe

Tendances

Agile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High GearAgile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High Gearion interactive
 
Agile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process MethodologyAgile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process MethodologyJoey Barker
 
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent
 
Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies unfunnel
 
Agile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and KanbanAgile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and KanbanMarsden Marketing
 
How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
 
Lean Portfolio Management
Lean Portfolio ManagementLean Portfolio Management
Lean Portfolio ManagementDave Ungar
 
Driving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile MarketingDriving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
 
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...Yuval Yeret
 
Agile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile AcademyAgile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile Academystrongandagile.co.uk
 
Faster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean WayFaster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean WayDimitri Ponomareff
 
Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?Kurt Solarte
 
Agile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianAgile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianoGuild .
 
Art of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed JavidArt of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed JavidoGuild .
 
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
 
Agile Explained by LeanDog
Agile Explained by LeanDogAgile Explained by LeanDog
Agile Explained by LeanDogLeanDog
 
This one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problemsThis one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problemsAnthony Marter
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016Fabio Armani
 
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...Cprime
 

Tendances (20)

Agile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High GearAgile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High Gear
 
Agile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process MethodologyAgile Marketing - Strategy & Process Methodology
Agile Marketing - Strategy & Process Methodology
 
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
 
Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies Intro to Agile Marketing Strategies
Intro to Agile Marketing Strategies
 
Agile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and KanbanAgile Marketing Methodologies: Scrum and Kanban
Agile Marketing Methodologies: Scrum and Kanban
 
How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)
 
Lean Portfolio Management
Lean Portfolio ManagementLean Portfolio Management
Lean Portfolio Management
 
Driving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile MarketingDriving Market Impact by Operationalizing Agile Marketing
Driving Market Impact by Operationalizing Agile Marketing
 
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
SAFe for Marketing – Extending Towards Real Business Agility - Global SAFe Su...
 
Agile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile AcademyAgile And Lean Practices - The Mobile Academy
Agile And Lean Practices - The Mobile Academy
 
Faster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean WayFaster Cheaper Better the Agile / Lean Way
Faster Cheaper Better the Agile / Lean Way
 
Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?Agile Sales! Is that a Thing?
Agile Sales! Is that a Thing?
 
Agile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha SubramanianAgile Inception Strategies : Presented by Khaarthigha Subramanian
Agile Inception Strategies : Presented by Khaarthigha Subramanian
 
Art of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed JavidArt of Doing Effective Scrum : Presented by Mohammed Javid
Art of Doing Effective Scrum : Presented by Mohammed Javid
 
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...
 
Agile Explained by LeanDog
Agile Explained by LeanDogAgile Explained by LeanDog
Agile Explained by LeanDog
 
This one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problemsThis one weird trick will fix all your Agile problems
This one weird trick will fix all your Agile problems
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016Impact Mapping LEGO Game - Agile Business Day 2016
Impact Mapping LEGO Game - Agile Business Day 2016
 
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
From Product Strategy to Backlog: Best Practices for Integrating Aha! Roadmap...
 

Similaire à Agile Marketing, Not a Fad, a Necessity

Agile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant ChangeAgile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
 
Agile Marketing Blue Paper
Agile Marketing Blue PaperAgile Marketing Blue Paper
Agile Marketing Blue Paper4imprint
 
XP2018 presentation for Phoenix Scrum User Group 2018
XP2018 presentation for Phoenix Scrum User Group 2018XP2018 presentation for Phoenix Scrum User Group 2018
XP2018 presentation for Phoenix Scrum User Group 2018Thene Sheehy
 
LeSS - Outcome Based Backlogs - Warsaw 10-2019
LeSS - Outcome Based Backlogs - Warsaw 10-2019LeSS - Outcome Based Backlogs - Warsaw 10-2019
LeSS - Outcome Based Backlogs - Warsaw 10-2019Jürgen De Smet
 
The Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamThe Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamFrank Days
 
Social Media the Agile Way
Social Media the Agile Way Social Media the Agile Way
Social Media the Agile Way Eric Sangerma
 
Pin the tail on the metric v01 2016 oct
Pin the tail on the metric v01 2016 octPin the tail on the metric v01 2016 oct
Pin the tail on the metric v01 2016 octSteven Martin
 
Professional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileProfessional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileNitor
 
ATD Virtual Conference: Leveraging Agile Methods in L&D
ATD Virtual Conference: Leveraging Agile Methods in L&DATD Virtual Conference: Leveraging Agile Methods in L&D
ATD Virtual Conference: Leveraging Agile Methods in L&DTorranceLearning
 
Transition from Project to Product
Transition from Project to Product Transition from Project to Product
Transition from Project to Product NUS-ISS
 
Scaling Agile - Agility Defined
Scaling Agile - Agility DefinedScaling Agile - Agility Defined
Scaling Agile - Agility DefinedVibhu Srinivasan
 
E-Commerce Project Management
E-Commerce Project ManagementE-Commerce Project Management
E-Commerce Project ManagementJanette Toral
 
Master Technical Recruiting Workshop: How to Recruit Top Tech Talent
Master Technical Recruiting Workshop: How to Recruit Top Tech TalentMaster Technical Recruiting Workshop: How to Recruit Top Tech Talent
Master Technical Recruiting Workshop: How to Recruit Top Tech TalentRecruitingDaily.com LLC
 
Harnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersHarnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersTorranceLearning
 
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...Salesforce Architect Group, Frederick, United States July 2023 - Generative A...
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...NadinaLisbon1
 
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...Gene Kim
 
Mirco hering devops for systems of record final
Mirco hering devops for systems of record finalMirco hering devops for systems of record final
Mirco hering devops for systems of record finalMirco Hering
 

Similaire à Agile Marketing, Not a Fad, a Necessity (20)

Agile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant ChangeAgile Marketing: Managing Marketing in a World of Constant Change
Agile Marketing: Managing Marketing in a World of Constant Change
 
Agile Marketing Blue Paper
Agile Marketing Blue PaperAgile Marketing Blue Paper
Agile Marketing Blue Paper
 
XP2018 presentation for Phoenix Scrum User Group 2018
XP2018 presentation for Phoenix Scrum User Group 2018XP2018 presentation for Phoenix Scrum User Group 2018
XP2018 presentation for Phoenix Scrum User Group 2018
 
LeSS - Outcome Based Backlogs - Warsaw 10-2019
LeSS - Outcome Based Backlogs - Warsaw 10-2019LeSS - Outcome Based Backlogs - Warsaw 10-2019
LeSS - Outcome Based Backlogs - Warsaw 10-2019
 
The Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamThe Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing Team
 
Social Media the Agile Way
Social Media the Agile Way Social Media the Agile Way
Social Media the Agile Way
 
Pin the tail on the metric v01 2016 oct
Pin the tail on the metric v01 2016 octPin the tail on the metric v01 2016 oct
Pin the tail on the metric v01 2016 oct
 
Professional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileProfessional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in Agile
 
ATD Virtual Conference: Leveraging Agile Methods in L&D
ATD Virtual Conference: Leveraging Agile Methods in L&DATD Virtual Conference: Leveraging Agile Methods in L&D
ATD Virtual Conference: Leveraging Agile Methods in L&D
 
Transition from Project to Product
Transition from Project to Product Transition from Project to Product
Transition from Project to Product
 
Journey to Next Level of Agility- Charkrvarthy
Journey to Next Level of Agility- CharkrvarthyJourney to Next Level of Agility- Charkrvarthy
Journey to Next Level of Agility- Charkrvarthy
 
Scaling Agile - Agility Defined
Scaling Agile - Agility DefinedScaling Agile - Agility Defined
Scaling Agile - Agility Defined
 
E-Commerce Project Management
E-Commerce Project ManagementE-Commerce Project Management
E-Commerce Project Management
 
Master Technical Recruiting Workshop: How to Recruit Top Tech Talent
Master Technical Recruiting Workshop: How to Recruit Top Tech TalentMaster Technical Recruiting Workshop: How to Recruit Top Tech Talent
Master Technical Recruiting Workshop: How to Recruit Top Tech Talent
 
Harnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersHarnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional Designers
 
Agile tour km_final_seethalakshmi_r
Agile tour km_final_seethalakshmi_rAgile tour km_final_seethalakshmi_r
Agile tour km_final_seethalakshmi_r
 
Are you Agile enough?
Are you Agile enough?Are you Agile enough?
Are you Agile enough?
 
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...Salesforce Architect Group, Frederick, United States July 2023 - Generative A...
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...
 
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...
DOES15 - Mirco Hering - Adopting DevOps Practices for Systems of Record – An ...
 
Mirco hering devops for systems of record final
Mirco hering devops for systems of record finalMirco hering devops for systems of record final
Mirco hering devops for systems of record final
 

Dernier

Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 

Dernier (20)

Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 

Agile Marketing, Not a Fad, a Necessity

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.   What  is  agile     marke3ng?     A  high-­‐communica-on,  low-­‐documenta-on,  rapid   itera-on  process  designed  to  provide  more   frequent,  more  relevant,  and  highly  measureable,   marke-ng  programs…  the  goals  are  speed  and   innova-on   Gerry Murray, IDC Agile Principles & Practices
  • 23.
  • 24.
  • 26. Marke-ng’s  percep-ons  of  IT:   IT  is  the  department  of  “no.”   IT  doesn’t  speak  marke-ng’s  language.   IT  isn’t  concerned  with  the  customer.   Mastering  Customer  Data—A  CIO  Impera5ve,  Forrester  Research  July  2011  
  • 27. IT’s  percep-ons  of  marke3ng:  
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. agile  |  tradi3onal   Validated  learning  |  opinions  &  conven-ons   Customer  focused  collabora3on  |  silos  &  hierarchy   Adap3ve  &  itera3ve  |  big  bang  campaigns   Customer  discovery  |  sta-c  predic-on   Flexible  |  rigid  planning   Responding  to  change  |  following  a  plan   Many  small  experiments  |  a  few  large  bets    
  • 38.   “It’s  not  the  strongest  of  the  species   that  survive,  nor  the  most  intelligent,   but  the  one  most  responsive  to   change”   Charles Darwin
  • 39. Thank  you!   Eric  Sangerma   esangerma@webagecorp.com   www.ericsangerma.com   www.twiKer.com/ericsangerma  
  • 40. resources         Agile  Marke3ng  Blog   hNp://www.agilemarke-ng.net/  Jim  Ewel’s  blog     ScoK  Brinker’s  Blog:  hNp://www.chiefmartec.com/     HubSpot’s  Agile  Marke3ng  Presenta3on   hNp://www.slideshare.net/HubSpot/agile-­‐for-­‐marke-ng-­‐final         Agile  Marke3ng  Topic  on  Quora   hNp://www.quora.com/Agile-­‐Marke-ng  What  physical  tools  are  you  using  to  prac-ce  Agile  Marke-ng?   hNp://www.quora.com/What-­‐physical-­‐tools-­‐do-­‐you-­‐use-­‐to-­‐run-­‐your-­‐agile-­‐marke-ng-­‐mee-ngs     Greg  Meyer’s  Posts  on  Agile  Marke3ng   hNp://gregmeyer.wordpress.com/?s=agile+marke-ng       Len  NeU’s  Agile  MARKETING  Mix  hNp://www.scoop.it/t/agile-­‐marke-ng-­‐mix       Awesome  SEOMoz  WBF:  hNp://www.seomoz.org/blog/agile-­‐marke-ng-­‐whiteboard-­‐friday     Jon  Coleman  Deck  from  Moz  Con  (Most  of  the  inspira3on  and  some  of  my  slides  come  from  this  great   presenta3on):   hNp://www.slideshare.net/jcolman/agile-­‐marke-ng-­‐4-­‐principles-­‐and-­‐13-­‐hacks-­‐seomoz-­‐mozcon-­‐2012      
  • 41. AGILE PROCESS & WORKFLOW ©  magia3e:  hNp://www.flickr.com/photos/magia3e/6236962059/