Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.

1. LinkedIn Maximizing your efforts to achieve your social media professional goals

2. Presented by Erika Kirsten BeckRyder Media Consultants

3. What is Social Media? Andreas Kaplan and Michael Haenlein define Social Media as… “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.”

5. Consumer-generated media (CGM)

6. New Media, digital media

8. About Connections

10. Listen

11. Keep people updated on latest news (broadcast) – educate

12. Learn what the community thinks of you (rep.)

13. Respond to community concerns before they become issues (action) – reassure

16. Job seekers

18. Keep in touch with people who care most about your industry

19. Find the right vendors to outsource services you’re not an expert on

20. Establish inside connections on a company orindustry of interest to you via your network

22. Aim to include hyperlinks within your status updates when applicable. Don’t forget to include status updates that link to your blog posts or the blog posts of your colleagues/business associates.

24. Apply search engine optimization (SEO) techniques to your profile – use key words.

25. Answer questions to build your online credibility - become an expert.

30. Lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn

31. Delivers insights such as the pace of hiring at your nearest competitor or current employer

35. Allows you to see if your connections have twitter profiles and if you are following them

36. Allows you to tweet or RT from the LinkedIn interface

38. LinkedIn Today delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing.

43. Provide or pass on news

45. Are authentic in voice and tone

46. Include a link to an additional media source (blog post, video, audio, downloadable presentations), when applicable (use www.bit.ly.com to shorten your links)

47. Do not include the mundane, e.g. what you’re eating

48. Are professional in nature

49. Relate to your personal brand and agenda –refrain from becoming a human GPS

50. Frequent and consistent but not multiple times in a day – you don’t want your posts to be interpreted as SPAM

53. Remember, Social Media networks/platforms are public – think professional not personal when engaging.

55. Print your URL(s) on your business cards

56. on your Facebook page

57. on your resume

59. We are living in the “Attention Age” where “breaking news” becomes “old news” within a matter of hours.

61. A good percentage of the content you choose to share will be created by others and shared by many.

62. Fresh content will keep people interested and increase your level of engagement.

65. Share, not spam

66. Be authentic and sincere in your tone

67. Exercise the rule of reciprocity

68. Build and maintain online alliances; engage

69. Become a student of social media to enhance your experience

71. Start strong and end weak (instead find a social media regime you can maintain)

72. Lose track of time (set a timer to keep you from getting distracted from your social media goals)

73. Forget to proof your posts or use spellcheck

75. What your employer’s social media policy is

76. Social Media is not supposed to be a burden

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80. Website: http://www.rydermediaconsultants.com

81. Blog: http://rydermedia.wordpress.com