developed by Dr. Matt Sinclair, Loughborough Design School, Loughborough University, LE11 3TU, UK

1. 08.10.2013 13DSC031 Writing a Brief

2. 08.10.2013 13DSC031 Writing a Brief
Matt Sinclair
Writing a Brief

3. 08.10.2013 13DSC031 Writing a Brief
What is a Design Brief?

4. 08.10.2013 13DSC031 Writing a Brief
“A description of a project that requires some form of
design”
Peter Phillips
Creating the Perfect Design Brief
“A written description of a project mutually agreed between
designer and client”
What is a Design Brief?

5. 08.10.2013 13DSC031 Writing a Brief
“A set of boundaries within which the designer should
operate”
What is a Design Brief?

6. 08.10.2013 13DSC031 Writing a Brief
“A balancing act, between the current expertise of the client
and the desire to do something new”
What is a Design Brief?

7. 08.10.2013 13DSC031 Writing a Brief
Existing Technology
Existing Manufacturing Expertise
Existing Materials Expertise
Existing Market Success
Existing Design(s)
What is a Design Brief?
New Technology
New Manufacturing Methods
New Materials
New Market Opportunities
New Design(s)
Existing Technology
Existing Manufacturing Expertise
Existing Materials Expertise
Existing Market Success
Existing Design(s)
New Technology
New Manufacturing Methods
New Materials
New Market Opportunities
New Design(s)
Existing Technology
Existing Manufacturing Expertise
Existing Materials Expertise
Existing Market Success
Existing Design(s)
New Technology
New Manufacturing Methods
New Materials
New Market Opportunities
New Design(s)
Existing Technology
Existing Manufacturing Expertise
Existing Materials Expertise
Existing Market Success
Existing Design(s)
New Technology
New Manufacturing Methods
New Materials
New Market Opportunities
New Design(s)

8. 08.10.2013 13DSC031 Writing a Brief
“A living document, which changes throughout the project”
What is a Design Brief?

9. 08.10.2013 13DSC031 Writing a Brief
A Brief is not the same as a Specification
What is a Design Brief?

10. 08.10.2013 13DSC031 Writing a Brief
“As short as possible, and no shorter”
How Long is a Design Brief?

11. 08.10.2013 13DSC031 Writing a Brief
Project Overview and Background Project Scope,
Time Line
Category Review and Budget
(Phases)
Target Audience Review Research Data
Company Portfolio Appendix
What Goes in a Design Brief?
Project Overview and Background Project Scope,
Time Line
Category Review and Budget
(Phases)
Target Audience Review Research Data
Company Portfolio Appendix
Project Overview and Background Project Scope,
Time Line
Target Market and Budget (Phases)
Target Audience Review Research Data
Company Portfolio Appendix
Business Objectives and Design Strategy
Project Overview and Background Project Scope,
Time Line
Target Market and Budget (Phases)
Target Audience Review Research Data
Company Portfolio (see Appendix) Appendix
Business Objectives and Design Strategy
Project Overview and Background Project Scope,
Time Line
Target Market and Budget (Phases)
Target Audience Review Research Data
Company Portfolio (see Appendix) Appendix
Project Design Strategy
Project Overview and Background Project Scope,
Time Line
Target Market Timeline
Target Audience Review Research Data
Company Portfolio (see Appendix) Appendix
Project Design Strategy
Project Overview and Background Project Scope,
Time Line
Target Market Timeline
Target Audience Review Research Data
(see Appendix)
Company Portfolio (see Appendix) Appendix
Project Overview and Background Project Scope,
Time Line
Target Market Timeline
Target Audience Review Research Data
(see Appendix)
Company Portfolio (see Appendix) Appendix
Project Overview and Background Project Scope,
Time Line
Target Market Timeline
Target cost (Retail or BoM) Research Data (see
Appendix)
Company Portfolio (see Appendix) Appendix

12. 08.10.2013 13DSC031 Writing a Brief
Exercise – Analysing a Design
Brief

13. 08.10.2013 13DSC031 Writing a Brief
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).

14. 08.10.2013 13DSC031 Writing a Brief
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).
Brand X is one of the top four manufacturers of handheld domestic cooking appliances
globally, with an annual turnover in 2012 of $87 million. It employs more than 6000 people in
Europe and Asia and retails in over 150 countries.
As part of Brand X’s strategy to monetise the increasingly affluent urban rental market, it is
seeking to launch a range of electrical goods aimed at couples living in apartments. This
target market is likely to be aged from 25-50, employed, but without children. They
appreciate good quality handheld cooking appliances and are willing to pay more than
average for them. The range would initially be launched in Europe before expanding to
incorporate the US and Chinese markets.
You are asked to design an electric kettle which will communicate Brand X’s reputation as
an innovative design leader. It should utilise Brand X’s manufacturing expertise in high
performance injection moulded polymers, whilst justifying the increased price through new
material treatments and on-trend colours. The design should be aesthetically pleasing to the
target market. A current catalogue showing Brand X’s product portfolio is included as an
appendix.
Sign-off on the final design concept is required 8 weeks from the date of briefing. Prototype
design concepts will be shown at the Cooking Devices World Trade Fair to gain feedback
from potential customers. Design support will be required through to the E1 project milestone
(tooling release).

15. 08.10.2013 13DSC031 Writing a Brief
Essentials of a Print
Advertisement
Chairman

16. 08.10.2013 13DSC031 Writing a Brief
A high-end luxury mobile phone, based on the brand heritage and technologies of Ulysse Nardin, a
Swiss watch manufacturer.
Price range should be comparable to watches using the same materials, based on ‘simple’
movements (i.e. non complications). Proposal is three tiers: $12,500, $25,00, $50,000.
Production volume is expected to be 5,000 per annum across the three tiers.
Other brands, notably Vertu and Goldvish, demonstrate a viable market opportunity. Neither have an
established heritage, which provides an advantage for a brand such as Ulysse Nardin.
Descriptors include conservative, classic, impeccable quality, understated, connoisseur appeal.
Typical customer will be male, mid 30’s - mid 50’s. 50% of sales expected to be in Russia.
Product should be a coupling of analogue and digital. Key to this is the incorporation of a watch rotor
to provide charge to the battery.
Modularity / Customisation is a key criteria. The product’s manufacture and assembly should be
flexible to allow for alternative material and design configurations, special editions and bespoke
customisation.
A modular approach also allows for the future possibility of licensing the platform to other luxury
brands.
Integrity of materials is non-negotiable. No plastic. No ‘fake’ materials (plating, metallic painting,
etc.).
All parts will be hand finished. The product will be hand assembled. Production volumes favour
machining rather than tooling wherever possible.
Tactility is crucial to the impression of quality. This means tactile feel through keys etc, but also the
weight of the product, surface finishes of materials.
Some quotes:
“First, ‘I must touch’. Then ‘I must own’.”
“You can’t get too expensive but you can get too cheap.”

17. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 9.15am
To: David Thorne
Subject: Poster
Hi
I opened the screen door yesterday and
my cat got out and has been missing
since then so I was wondering if you are
not to busy you could make a poster for
me. It has to be A4 and I will photocopy it
and put it around my suburb this
afternoon.
From: David Thorne
Date: Monday 21 June 2010 9.26am
To: Shannon Walkley
Subject: Re: Poster
Dear Shannon,
That is shocking news. Luckily I was
sitting down when I read your email and
not half way up a ladder or tree.
Although I have two clients expecting
completed work this afternoon, I will, of
course, drop everything and do whatever
it takes to facilitate the speedy return of
Missy.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 9.37am
To: David Thorne
Subject: Re: Re: Poster
yeah ok thanks. I know you dont like cats
but I am really worried about mine. I have
to leave at 1pm today.
From: David Thorne
Date: Monday 21 June 2010 10.17am
To: Shannon Walkley
Subject: Re: Re: Re: Poster
Dear Shannon,
I never said I don't like cats.
Attached poster as requested.
Regards, David.

18. 08.10.2013 13DSC031 Writing a Brief

19. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 10.24am
To: David Thorne
Subject: Re: Re: Re: Re: Poster
yeah thats not what I was looking for at
all. it looks like a movie and how come the
photo of Missy is so small?
From: David Thorne
Date: Monday 21 June 2010 10.28am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Poster
Dear Shannon,
It's a design thing. The cat is lost in the
negative space.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 10.33am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Poster
Thats just stupid. Can you do it properly
please? I am extremely emotional over
this and was up all night in tears. you
seem to think it is funny. Can you make
the photo bigger please and fix the text
and do it in colour please. Thanks.
From: David Thorne
Date: Monday 21 June 2010 10.46am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Poster
Dear Shannon,
Having worked with designers for a few years
now, I would have assumed you understood,
despite our vague suggestions otherwise, we
do not welcome constructive criticism. I don't
come downstairs and tell you how to send text
messages, log onto Facebook and look out of
the window. I am willing to overlook this faux
pas due to you no doubt being preoccupied
with thoughts of Missy attempting to make her
way home across busy intersections or being
trapped in a drain as it slowly fills with water. I
spent three days down a well once but that
was just for fun.
I have amended and attached the poster as
per your instructions.
Regards, David

20. 08.10.2013 13DSC031 Writing a Brief

21. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 10.59am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re:
Poster
This is worse than the other one. can you
make it so it shows the whole photo of
Missy and delete the stupid text that says
missing missy off it? I just want it to say
lost.

22. 08.10.2013 13DSC031 Writing a Brief

23. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 11.21am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re:
Re: Re: Poster
yeah can you do the poster or not? I just
want a photo and the word lost and the
telephone number and when and where
she was lost and her name. Not like a
movie poster or anything stupid. I have to
leave early today. If it was your cat I
would help you. Thanks.
From: David Thorne
Date: Monday 21 June 2010 11.32am
To: Shannon Walkley
Subject: Awww
Dear Shannon,
I have attached the amended version of your
poster as per your detailed instructions.
Regards, David..

24. 08.10.2013 13DSC031 Writing a Brief

25. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 11.47am
To: David Thorne
Subject: Re: Awww
Thats not my cat. where did you get that
picture from? That cat is orange. I gave
you a photo of my cat.
From: David Thorne
Date: Monday 21 June 2010 11.58am
To: Shannon Walkley
Subject: Re: Re: Awww
I know, but that one is cute. As Missy has
quite possibly met any one of several
violent ends, it is possible you might get a
better cat out of this. If anybody calls and
says "I haven't seen your orange cat but I
did find a black and white one with its
hind legs run over by a car, do you want
it?" you can politely decline and save
yourself a costly veterinarian bill.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 12.07pm
To: David Thorne
Subject: Re: Re: Re: Awww
Please just use the photo I gave you.

26. 08.10.2013 13DSC031 Writing a Brief

27. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 12.34pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Awww
I didnt say there was a reward. I dont
have $2000 dollars. What did you even
put that there for? Apart from that it is
perfect can you please remove the reward
bit. Thanks Shan..

28. 08.10.2013 13DSC031 Writing a Brief

29. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 12.51pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re:
Awww
Can you just please take the reward bit off
altogether? I have to leave in ten minutes
and I still have to make photocopies of it...

30. 08.10.2013 13DSC031 Writing a Brief

31. 08.10.2013 13DSC031 Writing a Brief
From: Shannon Walkley
Date: Monday 21 June 2010 1.03pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re:
Re: Awww
Fine. That will have to do