Purpose
• I am going to create a mystery genre-based magazine to entertain
and provide recommendations for my target audience
• I want my magazine to promote independent productions in order
for them to get recognition for their work
• The purpose is to be informative and help viewers discover
interesting new mystery films, learn more about the actors and get
first-hand reviews to decide whether the movies are worth
watching
• My magazine will have space for advertisements for businesses
related to the films and more specifically mystery films to
advertise their products. For example: food delivery companies
such as Deliveroo or Ocado, so that movie snacks and food can be
quickly delivered to their doors in time for a movie night.
form and genre
• The magazine will be around 45 pages and will cost £3.99 per
magazine or £40 for an annual subscription of the physical
magazine or £35 for an annual online access subscription.
• It will be a monthly magazine so that they magazine can focus on
new films from the month
• There will be an online website, where the subscription will be
available to sign up for.
• The printed magazine will have a glossy front and back cover and
matt pages inside.
• The genre is mystery films as it will appeal to a wide range of
audiences within north London including families of all aged
children. It is also a very broad genre so I can talk about a range
of different types of mystery movies to appeal to a wider
audience.
Content
• my magazine will include various reviews of different movies
released within the month from professionals as well as a few
individuals that have put a review in the questionnaire section on
the magazine's website
• My magazine will include images from featured movie scenes and
movie covers, and images of actors from the movies who may
have exclusive interviews within the magazine
• My magazine will feature a double page spread including
interviews with directors, set designers, special effects specialists
and editors to give more detailed interviews on how their specific
jobs help to create the movie
• the double page spread will also include an exclusive interview of
an actor who has played the main character in the main movie
featured on the front cover and double page spread
Content continued
• My magazine will include small clues that lead to a mystery reveal
at the end of the magazine, placed around the magazine in a
shape such as a crow and in a colour such as dark purple that
connote mystery.
• The purpose of the clues are to engage younger viewers by
providing a fun and interesting activity that requires them to go
through the entire magazine so that they can discover movies,
reviews and various advertisements as they go through the
magazine
• there will be available space throughout the magazine for other
companies to advertise in.
• The magazine will contain a contents page where viewers can find
where their various age-appropriate sections are within the
magazine for easy access.
• The main movie discussed will be available to watch on amazon
prime which many families own as part of a deal with amazon
Target audience
• My target audience ranges from 11 to 60 as many mystery films
are child appropriate and family friendly however many can also
be more mature and scarier and so appeal to an older audience
• My primary target audience is families as mystery films can be
perfect for families to enjoy together in order to bring them closer
and spend time together
• The magazine will be split into sections so that different age
groups can easily find the section dedicated to them
• In terms of demographics, there is not a specific gender, age, race,
ethnicity or class that I want to appeal too as I want the magazine
to be inclusive of everyone who enjoys mystery films and wants to
read more about them and get recommendations.
Resources and personnel
• My magazine will have a budget which will include a
photographer, needed to take pictures of the featuring
actors/actresses
• I will also need a graphic designer to help with the design of the
magazine in terms of its layout and front cover design to attract
costumers
• I will need an editor to edit the magazine and proofread it so that
is it suitable for publishing
• I will need interviewers to interview the various actors and
actresses featured in the magazine
Distribution and marketing methods
• My magazine will be available to buy in newsagents/convenience
stores, supermarkets for local distribution initially and also
available to preview of the website
• I will advertise my magazine in other film magazines that my
target audience would also most likely be interested in such as
horror films, comedy films
• My magazine will have a website and online presence where I can
advertise potential merchandise, where to find films being
discussed in the magazine, and sneak peaks and overviews of the
new issues
• I will also allow other magazines, for different genres, advertise on
my website and throughout the magazine
Fonts
• Masthead- I have chosen the mystery mobile font for the
masthead as it is bold and will stand out on the front page as well
as reflects the mystery genre
Mystery mobile
• Cover lines- i have chosen the Helvetica neue font for the cover
lines as it is bold and will match the masthead but is still simple to
not outshine the masthead
Helvetica neue
• Body copy- I have chosen the century gothic font for the body
copy as it is simple and easy to read
Century gothic
Article ideas
• Interviews with directors, set designers, editors, special effects
specialists to discuss how the movie was created
• Interviews with actors from various movies being discussed in the
magazine issue
• Exlcusive interview with the main character/s actor/s from the main
film featured on the double page spread
• Movie recommendations for all age groups within the target
audience
• Reviews from professionals and a few from people who have left
reviews in a section on the website
Mood board
• i have chosen these
mystery genre films as I
feel they reflect the
genre well and display
the types of films I want
to appeal to my target
audience.
Magazines in competition
• We belong dead magazine is a horror, mystery and fantasy films
magazine which costs around £8 per magazine, my magazine will
have an advantage as it is cheaper so it will be more affordable
• Empire is a film magazine that costs around £5 and is distributed
monthly, it is is the largest film company in the world, however it is
not a specific genre-based magazine, so my magazine has an
advantage as it is specifically mystery based and costs less
Suspe
nse
• I have chosen the name suspense for my magazine as it is simple
and easy to remember as well as reflects the mystery genre as
suspense is a word associated with mystery
Colour scheme
• My colour scheme will contain mainly dark blues, purples
and blacks as they reflect the mystery genre and create a
sense of suspense
Budget
• Graphic designer: £675 per week
• Editor: £170 per week
• Publisher: £200
• Photographer: £300
• Digital camera: £500
• Camera lenses: £300
• Tripod: £30
• Green screen: £100
• Printing costs: £27 per magazine, £16200 to distribute 600
magazines locally per month
• Total: £18,475
Sketched layouts: front cover
• I have designed the
front cover to
emphasise the
mystery genre by
using a masthead
font that matches
the genre and using
a design that is easy
to follow and
understand and that
will be eye-catching
to people passing by
in shops where the
magazine is available
to buy. The front
cover also has a
picture of the main
film featured in the
magazine
Sketched layouts: double page spread
• I have designed my double page spread to be simple and easy
to follow, it includes an exclusive interview with the main
character actor of the new upcoming film featured on the front
cover