1. Our dependence on technology to share and cooperate
is radically changing the traditional framework of how
we develop and promote creative solutions.
We have been conditioned to overvalue the the most
highly visible and assertive people’s ideas, and are thus
marginalizing the autonomous thinkers whose resistance
to peers and reward-based systems provide more
divergent and innovative design outcomes.
During this unique moment of glory for the extroverted
thinkers, or the go-getters, we must create a platform to
reassert the value of the independent designer.
Friday, March 9, 2012

2. 1. what is an introvert?
2. why is an introvert a better designer?
3. why is that valuable now?
Friday, March 9, 2012

3. how we respond to stimulation
• INTROVERT
• “reflective, cerebral, bookish, unassuming, sensitive,
thoughtful, serious, contemplative, subtle,
introspective, inner-directed, gentle, calm, modest,
solitude-seeking, shy, risk-averse, thin-skinned.”
different from shy - shy is fear from social judgement
most capable in their own environment
• EXTROVERT
• “ebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active,
risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in
the spotlight.”
crave large amounts of stimulation
Friday, March 9, 2012

4. Introverts = Better designers
delayed gratification,
not affected by peer pressure, not people pleasers
take in environment more thorougly (physical and emotional)
more apathetic
more careful
sensitive
work more accurately
Friday, March 9, 2012

5. Matt Pyke
“Universal Everything was formed
in 2004 as an ever-growing
collective of designers,
programmers, musicians and
artists.” Matt Pyke has a creative
network of more than 26 people
from around the world, from New
York over Berlin to a small city in
Russia. But the crazy thing is that
Matt Pyke runs the whole studio
from his little garden shed in the
backyard of his house in Sheffield.
In his shed is a bookshelf, a desk
and his computer. During his talk
he said, that he enjoys walking the
five minutes from his house to the
shed every morning.
Friday, March 9, 2012

6. “Matt operates out of his
garden shed in Sheffield yet
manages to snare clients such
as Nokia, Adidas and London’s
2012 Olympics. This is due to
his ever expanding network of
modular team of designers,
programmers, animators and
musicians. This allows Matt to
offer a large array of solutions
for his clients. This allows him
to think freely as a designer,
allowing him a limited
amount of boundaries.
Limited boundaries in terms of
creativity certainly and also in
attracting clients, allowing
him to morph to fit their
needs, whatever sector they
operate in. In addition the
client is amazed a startling
amount of possibility and
scope for their brand.”
• http://www.youtube.com/watch?v=AaEkUASxnhY&feature=player_embedded
Friday, March 9, 2012