Email Marketing - USF Digital Media Course
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Session Eight of the USF Digital Media (part of ZAP) discusses the intricacies of Email Marketing. Includes best practices and examples Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
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Email Marketing - USF Digital Media Course
- 1. USFDigitalMedia.com Instructor: Digital Media Email Eric Ritter | @EricRitter
- 8. USFDigitalMedia.com Definition Email sent to a customer list that is usually contains a sales pitch and a ‘calll to action’. Source: Ryan, 2014 (Page 180)
- 9. USFDigitalMedia.com PossibleEmailContent ‣ Newsletter: Information on your company. ‣ Digest: Latest industry news. ‣ Tips: “How to” information on topic. ‣ Reminders: Pertinent events. ‣ Deals: Updates on (weekly) sales.
- 11. MAKE A COMMUNITY
- 12. USFDigitalMedia.com listbuildingdosanddon’ts. ‣ Don’t Purchase. ‣ Don’t Scrape. ‣ Make Signup Easy. ‣ Tell Them Why And What. ‣ Explain The Privacy Policy. ‣ Offer Incentives.
- 13. BE FUN. IF YOU CAN.
- 14. BE FUN. IF YOU CAN.
- 19. MEET THEIR NEEDS
- 20. USFDigitalMedia.com aneffectiveemail ‣ Company Address In Sender. ‣ Effective Subject Line - Action Phrase & Incentive. ‣ Don’t Use All Caps. ‣ Avoid Spammy Words. ‣ Early Call To Action In Email. ‣ Be Brief And To The Point. ‣ Use Short Paragraphs.
- 22. MAKE IT PERSONAL
- 23. USFDigitalMedia.com “What I would like to have is a one-on- one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.” - Bob McDonald, CEO of Procter & Gamble
- 24. USFDigitalMedia.com “What I would like to have is a one-on- one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.” - Bob McDonald, CEO of Procter & Gamble
- 25. USFDigitalMedia.com timelinessguidelines ‣ Target At Work: Send 9-5. ‣ Recreational: Send In The Evening Or Weekend. ‣ Monday: Fuggedaboutit. ‣ Friday: I’m Distracted... ‣ Optimal Time: ‣ Tuesday Or Wednesday 9-10:30 Or 1-2:30.
- 26. USFDigitalMedia.com youwin? How can we determine success, ROI, and all that junk?
- 27. USFDigitalMedia.com trackables ‣ Open Rate. ‣ Click-Through Rate (CTR). ‣ Subscribe / Unsubscribe. ‣ Bounces. ‣ Spam Report.
- 59. USFDigitalMedia.com EmailResources ‣ http://www.constantcontact.com/email- marketing ‣ http://mailchimp.com/resources/ ‣ http://www.exacttarget.com/products/ email-marketing/email-marketing-best- practices ‣ https://www.youtube.com/watch? v=421dj9FkiFE