This document summarizes Cisco's big data value proposition using Cisco Unified Computing System (UCS) architecture. It presents several pre-configured UCS solutions optimized for performance, capacity, or balanced needs. It shows how UCS provides simpler management, scalability to thousands of nodes, and lower TCO compared to HP servers over 3 years. Configurations include 16-160 UCS C240 M3 servers with fabric interconnects, extending switches, and Cisco UCS Manager for centralized management.

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Cisco Big Data Value Proposition

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• Usually not Virtualized
(One application/many servers vs many applications/one server)
• Usually not Blade Servers
(Blade storage capacity insufficient for Hadoop)
• Usually not oversubscribed North/South
(Most traffic is East/West)
• Usually not SAN/NAS
(Typically On-Board or DAS)

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UCS Common Platform Architecture (CPA)
for Big Data
• Pre-Tested and Pre-Validated Configuration
• Combined Value of the Partner Ecosystem
• Broad and Strong Partnerships and Solutions
— with Cisco Validated Designs
• Industry Leading Performance
• Simple Operation—start in minutes, scale
in seconds
• Predictable, Massive Scalability—scales easily
to 1000’s of nodes
• Lower cost for integrated compute + network
infrastructure

5. Cisco UCS C240 M3 Rack Server
• Cisco UCS with Intel Xeon Processor E5-2600 v2 Series delivers high performance infrastructure
• Intel Hadoop optimizes performance for UCS through deep technology and engineering
collaboration
• 16/24 SFF (1TB) SAS, SATA or SSD for performance optimization
• 12 LFF (3TB) SAS, SATA or SSD drives for capacity optimization

6. Storage Density Optimized;
Low $/TB (under $500/TB)
Balanced Compute and IO Bandwidth;
Price-Performance Optimized
High Performance Compute and IO
Bandwidth and IOPS (under $10K/GBPS)
Optimized for Cost, Tested and Validated for Performance and Rapid Deployments
Performance Optimized
(UCS-SL-CPA2-P)
• 2 Cisco UCS 6248UP 48- Port Fabric Interconnects
• 2 Cisco Nexus 2232PP 10 GE Fabric Extenders
• Cisco UCS Manager
(8) Cisco UCS C240 M3 Rack Servers, each with:
• 2 Intel Xeon processors E5-2680 v2
• 256 GB of memory
• LSI MegaRaid 9271CV8i card
• 24 900-GB 10K SFF SAS drives (168 TB total)
Capacity Optimized w/Flash Memory
(UCS-SL-CPA2-CF)
• 2 Cisco UCS 6296UP 96- Port Fabric Interconnects
• 2 Cisco Nexus 2232PP 10 GE Fabric Extenders
• Cisco UCS Manager
(16) Cisco UCS C240 M3 Rack Servers, each with:
• 2 Intel Xeon processors E5-2660 v2
• 128 GB of memory
• Cisco UCS Nytro MegaRAID 200-GB Controller
• 12 4TB 7.2K LFF SAS drives (768 TB total)
Capacity Optimized
(UCS-SL-CPA2-C)
• 2 Cisco UCS 6296UP 96- Port Fabric Interconnects
• 2 Cisco Nexus 2232PP 10 GE Fabric Extenders
• Cisco UCS Manager
(16) Cisco UCS C240 M3 Rack Servers, each with:
• 2 Intel Xeon processors E5-2640 v2
• 128 GB of memory
• LSI MegaRaid 9271CV8i card
• 12 4TB 7.2K LFF SAS drives (768 TB total)
Performance and Capacity Balanced
(UCS-SL-CPA2-PC)
• 2 Cisco UCS 6296UP 96- Port Fabric Interconnects
• 2 Cisco Nexus 2232PP 10 GE Fabric Extenders
• Cisco UCS Manager
(16) Cisco UCS C240 M3 Rack Servers, each with:
• 2 Intel Xeon processors E5-2660 v2
• 256 GB of memory
• LSI MegaRaid 9271CV8i card
• 24 1TB 7.2K SFF SAS drives (384 TB total)
Storage Density Optimized;
Nytro MegaRaid Flash
Half Rack

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Building Blocks for Big Data
UCS 6200 Series
Fabric Interconnects
Nexus 2232
Fabric Extenders
UCS Manager
UCS 240 M3 Servers
LAN, SAN,
Management
UCSM Integration with Hadoop

8. (160) UCS C240 M3 Rack Servers
(16) Per Rack
(2) UCS 6200 Series Fabric Interconnects
(2) Per 160 Servers (20) UCS 2200 Series Fabric Extenders
(2) Per Rack

9. Big Data Benefits
• Abstraction of all configuration and identity information into a Service Profile
• Fabric-based infrastructure offers programmable, policy-based management
• Reduces and automates manual tasks to reduce provisioning time from 8 weeks down to only 15
minutes
LAN
SAN
•RAID settings
•Disk scrub actions
•Number of vHBAs
•HBA WWN assignments
•FC Boot Parameters
•HBA firmware
•FC Fabric assignments for
HBAs
•QoS settings
•Border port assignment per
vNIC
•NIC Transmit/Receive Rate
Limiting
•VLAN assignments for NICs
•VLAN tagging config for NICs
•Number of vNICs
•PXE settings
•NIC firmware
•Advanced feature settings
•Remote KVM IP settings
•Call Home behavior
•Remote KVM firmware
•Server UUID
•Serial over LAN settings
•Boot order
•IPMI settings
•BIOS scrub actions
•BIOS firmware
•BIOS Settings
LAN
SAN
Traditional UCS Service Profile

10. UCS Rack-Mount Servers UCS Blade Servers
Big Data Common Platform
Architecture
NoSQL Database
SAN/NAS Arrays
Enterprise Applications

11. • No additional switching for up to 10 Racks (160 Servers) per UCS Domain
• UCS Central Manages multiple instances of UCS Manager up to 10,000 Nodes
• Thousands of servers and 100s of petabytes of storage by interconnecting domains
1
2
3
4
5
6
7
N
8
9
Big Data is desgned
for Massive Scale, too

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$705,645 $18,760
$42,414
$3,045 $71,454
$4,369
$565,603
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Server HW
Power &
Cooling
Provisioning &
Administration
Cluster
Management
HPSolution
UCSSolution
This graph compares the 3-year TCO for 16 HP ProLiant DL380p Gen8 Servers with the 3-year TCO for 16 Cisco UCS C240 M3 Rack Servers. Each server has two Intel® Xeon® processor E5-2640v2 CPUs, 128
GB of memory, 12x 4TB 10K HDD. HP networking includes two 10 Gigabit Ethernet connections for the HP rack servers. This is compared with the Cisco VIC 1225 dual-port 10-Gbps unified fabric adapter for Cisco
rack servers, and corresponding switches. The HP environment also a DL360p G8 management server per HP’s reference architecture. Pricing is as of January 2, 2014.
Switching &
Cabling
$140K advantage UCS

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$2,555,956 $41,423 $115,302
$18,858 $259,220
$16,705 $2,104,448
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$452K advantage UCS
Server HW
Power &
Cooling
Provisioning &
Administration
Cluster
Management
HPSolution
UCSSolution
This graph compares the 3-year TCO for 64 HP ProLiant DL380p Gen8 Servers with the 3-year TCO for 64 Cisco UCS C240 M3 Rack Servers. Each server has two Intel® Xeon® processor E5-2640v2 CPUs, 128
GB of memory, 12x 4TB 10K HDD. HP networking includes two 10 Gigabit Ethernet connections for the HP rack servers. This is compared with the Cisco VIC 1225 dual-port 10-Gbps unified fabric adapter for Cisco
rack servers, and corresponding switches. The HP environment also a DL360p G8 management server per HP’s reference architecture. Pricing is as of January 2, 2014.
Switching &
Cabling

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$6,297,136 $86,748 $239,035
$71,595 $634,872
$41,377 $5,223,509
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$1.074m advantage UCS
Server HW
Power &
Cooling
Provisioning &
Administration Cluster
Management
HPSolution
UCSSolution
This graph compares the 3-year TCO for 160 HP ProLiant DL380p Gen8 Servers with the 3-year TCO for 160 Cisco UCS C240 M3 Rack Servers. Each server has two Intel® Xeon® processor E5-2640v2 CPUs,
128 GB of memory, 12x 4TB 10K HDD. HP networking includes two 10 Gigabit Ethernet connections for the HP rack servers. This is compared with the Cisco VIC 1225 dual-port 10-Gbps unified fabric adapter for
Cisco rack servers, and corresponding switches. The HP environment also a DL360p G8 management server per HP’s reference architecture. Pricing is as of January 2, 2014.
Switching &
Cabling

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Changing the Economics
Storage Density
Deployment
Times
Cluster
Management
Cabling
Infrastructure
Costs
90%
Less
Time
50%
Efficient
50%
Reduction
50%
More
Spindles
per rack
50%
Better
TCO
Application
Performance
30%
Faster
Below are the same reasons
our customers buy UCS in the first place!

16. Thank you.