Mobile Link is a new project we are working on, its mission is to bring a More Active Lifestyle for the elderly people in HK

1. Mobile Link Service 隨身寶服務 Presentation for ICT Awards 2008 17 October 2008

2. In 1996, an unexpected cold spell caused more than 100 elderly citizens living alone died at home.

3. Personal Emergency Link Service – 一線通平安鐘 Simple technology has provided a Reliable Solution. Remote 24 hour operation call centre Main Unit

6. Emerging Market Needs & Lifestyle Changes Outdoor Safety for a New Generation of Senior & Very Senior Citizens in Hong Kong More chronic & degenerative diseases More living alone Less relatives Childless More demented More active Pursuit of more independence More educated More used to mobile telecommunication Higher life expectancy More mobility Wealthy Baby-boomers

9. How MLS Works? A live demo

10. Project Overview Target Customers People with Special Needs Active seniors aged > 60 Technical Partners Community Partners Charitable Partners

11. How MLS Works? Help me!!! Help me!!! 24-hour-operating Call Centre Voice communication, location tracking, Call Transfer Emergency SMS & Call Transmission Users’ Contact Persons Police Ambulance

12. Mobile Link Device Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm One-touch Button Pull Pin

13. How simple technology can help? Messaging UI Digital map GSM Network Mobile Link Device Short range RF Integrated mature and effective technologies for emergency assistance both indoor and outdoor positioning 24-hour-operating Call Centre Short Message Service (SMS) GSM Voice Mobile Positioning Service (MPS)

14. Location Searching & Tracking

15. Service Impact Benefits to Citizens Outdoor Safety Active lifestyle in Old Age Reduce Welfare Burden Benefits to Community Sense of Belonging Promote Community Care Freedom to caregivers & elderly

17. Other Reference Materials

19. People with Special Needs >60,000 demented seniors in HK (10% of people aged 70 or above), of which >10,000 are living in community Source: HK Police No. of Missing People Demented Seniors

20. People with Chronic Diseases Source: Thematic Household Survey Report No.21, Socio-demographic profile, health status and long-term care needs of older persons, October 2005 71% of old people in Hong Kong have been suffering from chronic diseases. : 1.4% Liver Diseases : 8.5% Ear/Nose/Throat Diseases : 1.6% Senile Dementia : 9.0% Osteoporosis : 1.7% Cancer : 14.8% Heart Diseases : 2.3% Nephraigia : 17.1% High Cholesterol : 3.3% Fractures : 21.8% Eye Diseases : 4.6% Gastric Diseases : 22.1% Diabetes : 5.1% Apoplexy/Stroke : 34.6% Arthritis : 6.0% Asthma : 55.6% Hypertension