12 00 jok j unius- the aim_when content becomes part of lead strategy

•

1 j'aime•526 vues

Erwin Knuyt

B2B Marketing Belgium | 23 April 2015 | Jok Junius

Marketing

WHEN CONTENT
BECOMES PART
OF THE
LEAD STRATEGY

GENERATE HIGH-QUALITY TRAFFIC
TO YOUR WEBSITE AND CONVERT WITH
A POSITIVE ROI

PAID TRAFFIC FREE TRAFFIC
FAST RESULTS
High CPL or CPA
LONG-TERM
RESULTS

HOW TO ATTRACT MORE FREE TRAFFIC TO
YOUR WEBSITE?
CONTENT MARKETING

STRATEGY CALENDAR
CREATION
&
PUBLISHING
 GOALS
 TARGET GROUPS
 CHANNELS
 KPI’S

STRATEGY CALENDAR
CREATION
&
PUBLISHING
 ANALYSISOF EXISTING CONTENT
 MATCH CONTENT WITH TARGET GROUPS
 MATCH CONTENT WITH CHANNELS
 CONTENT X TARGET GROUPS X CHANNELS X TIME
= CONTENT CALENDAR

KNOW YOUR LEAD
Ask relevant contact details
in return for content

+
=
SALES-READY LEAD
CONTENT
Video tutorial technical brochure

CONVERT YOUR
SALES-READY LEAD
INTO A CUSTOMER

Recommandé

BRINGING A WHOLE MARKET VIEW PERSPECTIVE INTO YOUR SEARCH STRATEGYTinuiti

HOW TO LEVERAGE GOOGLE’S SMART AD UNITS FOR PROFITABILITYTinuiti

AUTOMATION & CROSS-CHANNELTinuiti

SALSIFY PRESENTS: PRODUCT DETAIL PAGE OPTIMIZATION AND ITS IMPACT ON AD SPEND...Tinuiti

SPS COMMERCE PRESENTS: GROWING YOUR BUSINESS WITH DROP SHIPPING & AMAZONTinuiti

Google Adwords Performance Optimisation Case Study Céline De Both

Intro to AcquisioHanapin Marketing

B2B Marketing Math: Solving for ROILinkedIn

Contenu connexe

Tendances

SMX East: Audience Search & Innovation to Increase ROICatalyst

Successful CPG Brand’s Amazon Strategy: Grow Your Brand & RevenueTinuiti

AcquisioHanapin Marketing

Shark Week TemplateDemandbase

A MarTech Stack Evaluation & Account Based Marketing Strategy for a SaaS Camp...PMG

Monclick - Doubleclick search Customer success testimonial Vitor Storch Junior

Intro to Campaign WatchHanapin Marketing

Flash Series! Four Must-Have Tactics for Travel PPCHanapin Marketing

Tendances (8)

SMX East: Audience Search & Innovation to Increase ROI

Successful CPG Brand’s Amazon Strategy: Grow Your Brand & Revenue

Acquisio

Shark Week Template

A MarTech Stack Evaluation & Account Based Marketing Strategy for a SaaS Camp...

Monclick - Doubleclick search Customer success testimonial

Intro to Campaign Watch

Flash Series! Four Must-Have Tactics for Travel PPC

Similaire à 12 00 jok j unius- the aim_when content becomes part of lead strategy

Kenshoo Social PresentationHanapin Marketing

Voice of the customer informed content strategy for technology firmsSales Equip, Inc.

Strategic Business Model Canvas v3Mihai Ionescu

Digital Performance Master Class - Aida Sahraoui, WONE Digital AgencyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12...Tinuiti

Crafting Advanced Google Shopping Strategies to Rank Higher in 2017Tinuiti

Advance Your Advertising Strategy with Customer Lifetime Value Data WebinarTinuiti

DIGITAL MARKETING INSTITUTE IN INDIANihalRashbin

Mint twist digital marketing servicesMintTwist

Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti

Profitable PPC in a Cost of Living Crisis - Non-Speaker Version.pdfGregHolland24

SAP Cloud for Customer OverviewFabio Aragona

Sempo 5-stepsSEMPO Webinar on Organizational Nirvana; 5 Steps to Properly Int...Doug Platts

Cloudway c4 c capabilitiesSaumya S

Brian Kroll - The Strategic Omni-Channel Digital Marketing PlaybookJulia Grosman

Client experience Workshop for Accounting FirmsCX Pilots

Absolute Revenue ManagementNimble Systems Pvt Ltd

CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...Tinuiti

Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti

Similaire à 12 00 jok j unius- the aim_when content becomes part of lead strategy (20)

Kenshoo Social Presentation

Voice of the customer informed content strategy for technology firms

Strategic Business Model Canvas v3

Digital Performance Master Class - Aida Sahraoui, WONE Digital Agency

SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12...

Crafting Advanced Google Shopping Strategies to Rank Higher in 2017

Advance Your Advertising Strategy with Customer Lifetime Value Data Webinar

DIGITAL MARKETING INSTITUTE IN INDIA

Mint twist digital marketing services

Top 5 Game-Changing PPC Strategies to Implement Today

Profitable PPC in a Cost of Living Crisis - Non-Speaker Version.pdf

SAP Cloud for Customer Overview

Sempo 5-stepsSEMPO Webinar on Organizational Nirvana; 5 Steps to Properly Int...

Cloudway c4 c capabilities

Brian Kroll - The Strategic Omni-Channel Digital Marketing Playbook

Client experience Workshop for Accounting Firms

Absolute Revenue Management

CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...

Reaching High-Intent Audiences Using Amazon Marketing Cloud

Plus de Erwin Knuyt

16 00 u dominique verniers inbound-methodoloy-at-xeriusErwin Knuyt

Adam sharp intelligent engagement 2shareErwin Knuyt

20150423 organizing for content b2-b marketing conference_v0.4_for publicat...Erwin Knuyt

10 00 u bob oordt 7 foundations of content marketing-b2_b congres 23 april 2015Erwin Knuyt

14 30 u manu matthyssens b2-b mkt 2015 the procurement perspectiveErwin Knuyt

20150423 graydon slideshareErwin Knuyt

09 30 u joel harrison culture of content pres 2015 dr2Erwin Knuyt

Plus de Erwin Knuyt (7)

16 00 u dominique verniers inbound-methodoloy-at-xerius

Adam sharp intelligent engagement 2share

20150423 organizing for content b2-b marketing conference_v0.4_for publicat...

10 00 u bob oordt 7 foundations of content marketing-b2_b congres 23 april 2015

14 30 u manu matthyssens b2-b mkt 2015 the procurement perspective

20150423 graydon slideshare

09 30 u joel harrison culture of content pres 2015 dr2

Dernier

History of JWT by The Knowledge Center.pdfwilliam charnock

Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global

Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days

Fritschi Collection 2022/23 EN gama completaEsteller

Catálogo Sea To Summit 2024 gama compeltaEsteller

2024 WTF - what's working in mobile user acquisitionJohn Koetsier

Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic

Exploring the Impact of Social Media Trends on Society.pdfolivalibereo

HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days

Catálogo HYD 2024 gama completa HydrapakEsteller

The Process of Google: A Journey through Innovationgopzzzin

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1

Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1

Understand the Key differences between SMO and SMMsearchextensionin

Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums

TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa

AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista

Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal

Dernier (20)

History of JWT by The Knowledge Center.pdf

Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...

Lesotho-Botswana Water Project Brand Manual developed with new logo

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...

Fritschi Collection 2022/23 EN gama completa

Catálogo Sea To Summit 2024 gama compelta

2024 WTF - what's working in mobile user acquisition

Gen Z and Millennial Debit Card Use Survey.pdf

Exploring the Impact of Social Media Trends on Society.pdf

HAGAN_Katalog_Saison23-24_Overview_Preview

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...

Catálogo HYD 2024 gama completa Hydrapak

The Process of Google: A Journey through Innovation

v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx

Master the art of Social Selling to increase sales by fostering relationships...

Understand the Key differences between SMO and SMM

Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...

TAM Sports IPL 17 Advertising Report- M01 - M23

AMAZON Copywriting Portfolio by Cielo Evangelista

Content Marketing: How To Find The True Value Of Your Marketing Funnel

12 00 jok j unius- the aim_when content becomes part of lead strategy

1. WHEN CONTENT BECOMES PART OF THE LEAD STRATEGY

2. GENERATE HIGH-QUALITY TRAFFIC TO YOUR WEBSITE AND CONVERT WITH A POSITIVE ROI

3. PAID TRAFFIC FREE TRAFFIC FAST RESULTS High CPL or CPA LONG-TERM RESULTS

4. HOW TO ATTRACT MORE FREE TRAFFIC TO YOUR WEBSITE? CONTENT MARKETING

5. STRATEGY CALENDAR CREATION & PUBLISHING

6. STRATEGY CALENDAR CREATION & PUBLISHING  GOALS  TARGET GROUPS  CHANNELS  KPI’S

7. STRATEGY CALENDAR CREATION & PUBLISHING  ANALYSISOF EXISTING CONTENT  MATCH CONTENT WITH TARGET GROUPS  MATCH CONTENT WITH CHANNELS  CONTENT X TARGET GROUPS X CHANNELS X TIME = CONTENT CALENDAR

8. STRATEGY CALENDAR CREATION & PUBLISHING

10. CONTENT MARKETING DATA REGISTRATION

11. KNOW YOUR LEAD Ask relevant contact details in return for content

12. + = SALES-READY LEAD CONTENT Video tutorial technical brochure

13. CONVERT YOUR SALES-READY LEAD INTO A CUSTOMER