1.
Nov 8th 2011
Created by: Emad Saif
www.emadsaif.com
Canvas
Based on
THE

2.
Agenda
6:30 7:30
Business Model Canvas
&
Examples
8:00 8:30
Group
Workshop
Presentations
&
Discussion
7:00 9:00
2
7:20 8:10 8:20

3.
Lease
$25/month
+
4¢/copy (min of $49/month)
3
TOO EXPENSIVE!
to sell to customers!
 Easy to use
 No risk on originals
 Low operating cost
 Use plain paper
First Plain Paper Photocopier - 1950

4.
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
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5.
CustomersOrganization
Product/Service
Revenue ($)
Create
Deliver
Capture
BUSINESS MODEL
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6.
business
model
canvas
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7.
tool to create & analyze
business models...
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8.
YOU CAN
• Create new business
models easily
• Analyze & update your
existing business model
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9.
building
blocks
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Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
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Value Proposition
what are you offering them? what is that
getting done for them? do they care?
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Channels
how does each customer segment want to be reached?
through which interaction points?
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Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
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14.
Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
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Key Resources
which resources underpin your business model?
which assets are essential?
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Key Activities
which activities do you need to perform well in
your business model? what is crucial?
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Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
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Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
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Business Model Canvas
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Your Business Model Canvas
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EXAMPLES
EXAMPLES
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Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers
at public parks
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Skype
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Example 3 Example 4
Photo sharing online Smooth shave for men & women
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Flickr: Photo Sharing
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VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Gillette: Razors & Blades
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28.
Break...
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WORKSHOP
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WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas
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Create a CANVAS
of your enterprise project
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32.
Break...
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33.
Presentations
minute
1
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Discussion
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35.
so what’s beyond the
CANVAS?
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36.
you need to validate your model
assumptions with the customers
until you get it right!
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BUSINESS PLAN
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38.
www.BusinessModelGeneration.com
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39.
THANK
YOU!
Emad Saif
www.emadsaif.com
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40.
$10
TAKE THE ONLINE COURSE NOW
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