Grasping a better understanding of innovation and its various forms. Learning what innovation is and what is not by tackling famous myths about innovation. Understand the importance of innovation and lesson we can take a way.

1. INNOVATION
Workshop
Emad Saif
Center For Entrepreneurship, Qatar University

2. INNOVATION
INNOVATION
Lessons …
Innovation?
Why Innovate?
Myths!

3. WHAT IS
INNOVATION

5. Something New
Economic Growth
Inventors
Entrepreneurs
Technology
Research
Creating Value
Ideas
Money
$
COOL!
Products
&
Services
BIG COMPANIES
Art
Culture

6. “Implementing new ideas that create value”
INNOVATION is …
- Innovation Network, USA

7. So how is
INVENTION ?
INNOVATION
different than

8. INVENTION
Creating
something new
INNOVATION
Placing product/service
in a new context
to create value
Cycles

10. Example
The Story of the Zipper
•
Elias Howe Patent for “Automatic Continuous Clothing Closure”
•
Focused on sewing machine invention
1851
•
Sundbäck received patent for "Separable Fastener” & manufactured at UFC
•
B. F. Goodrich Company used it on its rubber boots & tobacco pouches
•
Renamed the device “Zipper”
1917
•
Defeated the “button” for promoting self-reliance for children & ease of use
•
Zipper started being used in clothes & fashion
1937
•
Became a standard in clothing, luggage & leather goods
•
Most recent innovation of zippers opens from both ends
Today
•
Judson invented “Clasp Lockers”
•
Walker, a business man helped him build “Universal Fastener Company” (UFC) & Judson improves design to “C-curity”
1893

11. Forms of Innovation
Product
Process
Service
Value
Business Model
Market

12. GROUP EXERCISE

13. INNOVATE the PIZZA!
Product
Business Model
Value
Market
Services
Process
Innovate your pizza business using any form(s) of innovation
How it generates revenue?
What’s the idea & form(s) of innovation?
What value is added to customer?
1
2
3
DELIVERABLES:

15. •
http://www.youtube.com/watch?feature=player_embedded&v=xT7zP-rT3kQ
•
http://qz.com/170463/this-is-the-worlds-best- designed-pizza-box/
World’s Best Designed Pizza Box

16. Disruptive Innovation
New Market
Existing Market
Existing Technology
New Technology
Incremental/Sustaining
Innovation
Disruptive Innovation
Disruptive
Innovation
Breakthrough
Innovation
MARKET
TECHNOLOGY

17. Disruptive Technology

18. Disruptive Technology - SKYPE

19. Disruptive Technology - SKYPE

20. MYTHS about
INNOVATION

21. MYTH #1: Moment of Epiphany

22. Accumulated observations and trial & error

23. WD-40 = Water displacement 40th attempt

24. MYTH #2: The Lone Inventor
Thomas Edison (1847-1931)

25. Previous Inventions
Chosen Hero
Invention from inspiration & collaboration

26. MYTH #3: Method for Innovation

27. CUSTOMERS
MARKET
PROTOTYPE
SUPPLIERS
IDEA
INDUSTRY REGULATIONS
LUCK
TECHNOLOGY
FUNDING
INTELLECTUAL PROPERTY
MARKETING
INVESTORS
TEAM
TIMING
Innovation is experimental & non-methodological

28. MYTH #4: All Innovation is Good
Alfred Nobel (1833-1896)

29. Safer Explosives in Mining
War Destruction
Innovation creates value, but to whom?!

30. MYTH #5: People Adopt New Ideas
Galileo Galilei (1564-1642)

31. INNOVATION
Rejection
Adoption
•
Fear of trying new things
•
Costly to change
•
Politics
•
Time (20+ years)
•
Early Adopters
•
Solves their problem
•
Majority of Users
•
Proven to work
People naturally resist change

32. IMPORTANCE
OF
INNOVATION

33. Economic Growth
Innovation creates economic growth

34. Creates better products & services

35. Increases productivity & lowers cost

36. Improves quality of life

37. Reduces waste in the environment

38. Explores new possibilities

39. Engages employees & unleashes creativity

40. Incubators & Accelerators & Innovation Centres

41. LESSONS
FROM
INNOVATION

42. Innovation offers value to customers in return for a reward

43. Innovation needs collaboration

44. Innovation takes time

45. Innovation needs hard work

46. Innovation faces rejection

47. Innovation needs love & faith

48. Read more about innovation …

49. “Never doubt that a small group of thoughtful, committed people can change the world.”
Margaret Mead

50. THANK YOU!
Emad Saif Center for Entrepreneurship QATAR UNIVERSITY emadsaif@qu.edu.qa